Reflection on Factors and Practices Impacting New Product Development at Yahoo

Running head: REFLECTION
Reflection

REFLECTION 2
Reflection
Throughout the assessment 3, I have developed my understanding regarding factors and practices
that may impact on new product development. I have learned that Yahoo! is keen toward
business growth under innovation as well as disruptive business models. Moreover, I have
increased my understanding that Yahoo focuses on increasing the effectiveness as well as the
efficiency of its employees by freedom as well as flexibility. This leaning would be applied by
me to perform well in Yahoo. I have also developed my knowledge that there are some critical
factors that can affect the innovation culture as well as creativity in the firm. These factors are
firm related factor, product-related factor, market-related factor, as well as, project related factors
(Alexa, 2019).
I have developed my knowledge that Yahoo certainly has brand equity as well as, still practiced
by millions as being a firm with over two eras of experience as well as presence. I have also
enhanced my learning that Yahoo certainly has equity of brand as well as still practiced by
millions. I have increased my experience that Yahoo is struggling for gaining the position
towards innovation brand whereas its rivalry came into the market after a long time. This
learning experience would be applied by me in dealing with the business. I have also learned that
there is a deviation in the process of becoming a search engine service provider and media brand.
I have also developed my understanding that Yahoo somewhere in the procedure can highly
suppose itself as a media firm (Chris Wofford, 2013).
Although, this assessment was difficult for me in terms of analyzing the data but, it was
supportive for me to gain competitive benefits. I have also enhanced my knowledge that the
company should develop one strategic direction through top management. This learning is
beneficial for me to provide the right direction to their workforces. I have also generated my

REFLECTION 3
knowledge that a leader who has a stubborn vision can make the right calls within decision
making. I have also developed my understanding that there is presently incident regarding the
lawsuit in against the CEO and also the company is moving towards 7% of workforces along
with this, sold the corporation to Verizon have developed unfavourable vibe in terms of the
brand. I would utilize this knowledge into the future to work as a manager in Yahoo (Floren,
Frishammar, Parida 2018).
Throughout the investigation, I have faced difficulties in data collection about the company due
to lack of resources. During the research, some of my team members did not cooperate with me
due to lack of communication. Hence, I need to make an improvement in my communication
skills. But, at the same time, I have developed my knowledge that resources should be
strategically practiced, particularly for workforces. Along with this, I have learned that the
existing activity of motivating workforces is considering innovative by providing freedom to act.
It would be beneficial for me to motivate the employees in the future. I have also increased my
understanding that there are some factors that affect the Yahoo such as, R&D Team and
intensity, Strategy towards innovation, Management style, and Concentration of target market. I
have also built my understanding regarding critical success factor and issues associated with
Yahoo. These critical success factors are Brand Heritage and Experience, and Dedicated R&D
team and intensity (Gabrielle, 2014).
I have also enhanced my understanding of the failure factors such as Tapping all possible market,
and Constant Changes in Staffing and Hiring. This learning would be beneficial for me to
improve my personal and professional career. I have also developed my understanding of the
several processes of new product development. These processes are idea generation, screening,
and evaluation, business analysis, design, and development, testing as well as commercialization.