This Reflective Journal Analysis discusses the importance of corporate social responsibility (CSR) and its impact on the sustainable operations of organizations. It explores the two main views of CSR - the narrow view and the broad view - and analyzes their effects on modern organizations. The analysis also examines the relationship between ethical business and profitability, highlighting the importance of ethics in the current business environment. The conclusion emphasizes the significance of ethics and CSR in the effective operations of modern organizations.