Reflective Report

Reflective Report

Content
 Introduction
• Findings
• Conclusion
• References

Introduction
The main motive of any organisation is to earn maximum level of profit margin and
also to acquire improved level of brand image among competitors. In order to attain the
same, proper allocation of resources and corrective course of action help establishment
to gain competitive advantage and also to cope up with all sort of current and emerging
trend of industry in a better manner.

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Political issue: In perspective of political issues, Leon Restaurant undergoes with huge
modification or changes that is the implication of Brexit in UK marketplace which
influenced firm’s overall growth and sustainability.
Technical issue: In regard of technological issue, there was a high level of competition
and opposition among various restaurants in context of utilizing latest or advanced
automation and technologies that negatively affected Leon Restaurant’s ability in
managing its brand image among UK targeted customers.