Reflective Report on Research Study Experience

The researcher reflects on their experience conducting a study on Godiva's marketing strategy, highlighting the challenges and learnings gained throughout the project. They discuss how they initially felt uncertain about completing the task efficiently but ultimately felt satisfied with the results obtained. The report analyzes factors related to Godiva from a customer's perspective, discussing changes in technology and time influencing the organization's activities and operations. The researcher notes that traditional methods are being replaced by contemporary approaches, and faced difficulties collecting data due to respondents' lack of understanding and hesitation.

Reflective Report
The whole experience of conducting this research study was great I learnt a lot about different
things as well as gained knowledge regarding the challenges which are faced and the ways to
manage and handle them to earn success in the particular task. Also at the beginning of this
study, I felt unsure that whether this project will be completed by me efficiently and effectively.
But, after its completion, I feel satisfied and the realistic and true results are obtained by me for
the company Godiva to improve its marketing strategy. This research study aided to analyze all
factors related to the corporation from the view point of customer. Also, I learnt about the
activities and operations of the organization which get influenced when the technology and time
changes and the ways which suggest that how company can make or amend the processes of the
strategies to get aligned with the changes and attain further the sustainability with the profit
maximization. Also, I observed that as per the change in technology and time, the methods which
are traditional in approach regarding formulation of strategies for marketing and development of
sales are used less in comparison to the contemporary methods of formulation o strategy as it is
generally believed by people that the methods which are traditional are waste of energy and tome
and also involve high cost to attract further the target market. I faced few difficulties while
collecting data through resources which are primary as few respondents were not willing to
answer the questions because they were not able to realize the significance of that and thought it
as waste of effort and time. I also faced some difficulties while having interaction with them as
they faced difficulty to get to know the question and answer them further efficiently and
effectively. According to my opinion, taking a larger size of sample could have been a better step
as it would have given realistic results and make furthers the recommendations for organization
as per the behavior and attitude of the customer. Also at the time of arranging the data in MS

Excel tool for interpretation of data and analysis of results, many challenges were faced by me
but my professor and friends gave me good guidance and motivation for completion of report
efficiently and effectively in best way.