Business Consulting for Regent College London: Launching a New Digital Campaign for Thinking into Character

This report provides solutions for Regent College London's problem of launching a new digital campaign for promoting thinking into character. It includes analysis of competitors, target customer market, and external environment factors. The top three issues faced by the client are also identified.

Business Consulting
CW1

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Clarify who your client is, and what is the problem they are facing.....................................3
Using research, break the problem down by critically analysing and presenting areas of
importance to the client such as competitors, target customer market and influencing
factors from the external environment...................................................................................4
From your above analysis, what are the top three issues that the client is facing?................8
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9
Books and Journals:...............................................................................................................9

INTRODUCTION
This report aims to identify the problem of client which they are facing and use
secondary research in order to understand that. It will cover a set of solutions for the client
problem (Kim and et,al., 2018). This report will using a research which breakdowns the
problem by critical presenting and analysing the areas of importance to the client which
involves target customer market, competitors and influencing factors from external
environment. It will also include identification of three important that faced by client. This
report will be covered an objective of Regent College London that has aims to develop the
new campaign for promoting the brand for TIC. TIC is considered as thinking into character.
MAIN BODY
Clarify who your client is, and what is the problem they are facing
The client is Regent College London that welcome students from across the globe of
all ages include 18 to 35 years old. The aim of this organisation is to provide a supportive and
stimulating learning environment to the students so that they are able to interact and share
their stories within a collective community (Bakir and McStay, 2018). They are also design
courses for the purpose of improving employability skills of a students which also playing an
important role in order to enhance the career prospect. It is identify that the college is also
focusing on improving and developing student’s skills and this at those is integrated in each
activity of college. According to the external validation from quality assurance agency, it is
identified that Regent College London is found to be a hub for excellence that support
students in their education delivery. They have five campuses in Wembley, Harrow, London,
Kingsbury and Southall.
They are focusing on making sure that each and every student of college feels
comfortable and supported from day one of their admission. This is the reason that their
motive is the end of education is character. Which gives a design of a motive that is thinking
into character. It is found to be a transformational program which helps to develop discipline,
habits and mind-set that required for a winner (Braun and Eklund, 2019). It is found to be a
free digital course if an individual wants to think bigger and aim higher. It is identified that
there a missed to develop a new campaign which promote a thinking into character and that's
why they need a technology and system infrastructure change will be an important part of a
strategies that should be place. Everybody knows that technology is found to be a sword in
which sum of the companies have won in some of the companies have lost in the

transformation project. The college is expected to build a reputation of their brand and
achieve the aim of Regent Group Campaign.
The problem of the client is to launch a new campaign but it is not an easy task as it
includes many technologies in which many companies lost their businesses. So in order to
launch a new digital campaign. There are many types of problem which will they face such as
unknown about requirement of students. It is identify that launching a new digital campaign
is not an easy task because it requires a technological advancement in the college and it
results in high expenses. It also requires the expert of IT sector which have a knowledge in
this field. So that's why, this campaign is not found to be easy (Fahy and Jobber, 2019). In
order to get a deep understanding of the problem of client, it is become necessary to do a
research that what type of problem will be faced by client during the launch of new digital
campaigns.
Using research, break the problem down by critically analysing and presenting areas of
importance to the client such as competitors, target customer market and influencing factors
from the external environment
In order to get a solution, it is becoming very important to analyse the problem first.
The problem of client can be analysed when they are focusing on analysing the specific areas
such as competitors, influencing factors from external environment and target customer
market. These are the important areas which should be critically analysed by client than only
they are able to break down the problems in a small segments (Heavin and Power, 2018). A
problem cannot be solved until the client is breakdown a problem into small segments. The
client wants to launch a new digital camping which have a main motive to promote thinking
into character in the market. It is very important that before launching any campaign in the
market. It is important to analyse these areas which are discussed in detail:
Competitors
It is everybody knows that every day the competition is increasing not only in retail
sector but in every field. It is identified that education sector is becoming a competitive
market because there are number of colleges are found in London which run with advance
technology. It is very to understand the competition in the market. For better understanding, it
is necessary to use Porter's five forces model. This model is very helpful in order to identify
the competitive market and analyse that who are the main competitors which will provide a

direct or indirect impact on the organisation (Andrews, 2019). This model in important forces
which provide an impact on the competitive environment. It include:
Bargaining power of suppliers: It is the first forces of porter's model in which
organisation is analysing the power of suppliers. If they found a high power of suppliers then
they are not able to bargain with them and if it is less than they will able to bargain easily. In
the case of education sector, the bargaining power of suppliers is comparatively low.
Bargaining power of buyers: It is very important for education sector to analyse the
bargaining power of buyers because the students are in a large size but there are many
suppliers available in the market so that the bargaining power of buyers is also high. It will
become very tough for Regent college in order to launch a new digital campaign in the
market as there are many already colleges available in the market that provide exclusive
services to the students.
Competitive rivalry: It is identified that competitive rivalry is found to be high if
colleges are seeing their competition in the domestic market (Vassakis, Petrakis and
Kopanakis, 2018). Every day the competition in the sector is increasing and that's why
becomes very important for Regent College to focus on identifying the best method of
promoting new digital campaigns in order to beat the competition.
Threat of Substitution: In the case of the education sector, the threat of substitution
is continuously increasing because students are increasingly approaching educational
organisations. It is also analysed by Regent College that there are some important substitutes
available in the market such as online degrees and profit Universities that provide education
services with the use of high technologies.
Threat of new entrants: Regent College wants to introduce or launch a new digital
campaign in the market and this is the main reason that they should identify the potential
threat of new entrants (Desai, 2019). They have a threat from new institutions, international
institutions and duplicate from existing players.
Target customer market
Before launching a new digital campaign of Regent College which has a mean
objective to develop for the purpose of promoting the brand for thinking into character. It is
found that launching a new digital campaign is part of marketing. This is the main reason that
Regent College needs to analyse the market first and should target their customer according

to the needs and wants of customers. For that purpose, the STP approach is found to be very
important as it includes segmentation, targeting and positioning. According to this approach,
it is very important for Regent College to follow these steps which are mentioned below:
Segmentation: It is the first time for the most step in which a company needs to
divide the whole market into smaller segments on the basis of demographic, psychographics,
etc. It is very important for launching any new market campaign that they should first make a
small segment of each group so that it will become easy to target the market (Cozzolino,
Verona and Rothaermel, 2018). This is very understanding that it is not possible for an
organisation to cover the whole market and that's why segmentation is crucial. In the case of
Regent college, it is necessary to segment the market according to the objective as then wants
to launch a new digital campaign which has a main focus on developing the habits and
discipline of the students so that they can become a winner in all areas of life.
Targeting: It is one of the important steps in the STP approach. It is concerned with
the identification of the target market that which company wants to attract towards their
products and services. Regent College is an educational institution and that's why that target
market is the students who do have not enough money to gain knowledge and skills in large
and expensive colleges. This is the main reason that it becomes necessary for them to provide
an environment which is affordable as well as provides all the knowledge and skills deserved
by students. So the target market of Regent College is students who do have not enough
money to do extravagant expenditures.
Positioning: This status is concerned with providing the values to the customers so
that they are ready to take services and goats from the company. That means it is concerned
with providing a reason to the customer so that they are able to attract towards the production
services of Regent College which leads to the achievement of organisational goals and
objectives.
Influencing factors from the external environment
It is very common that every day the dynamic nature of the market is increasing.
That's why it becomes crucial to analyse the external environment factors as it provides a
direct or indirect impact on the activities and functions of the organisation (Basile and et,al.,
2020). There are many external factors identified which provided direct or indirect impact on
the educational system and if Regent college wants to launch a new digital campaign in the

market so it becomes necessary to analyse the influence factors from the external
environment. This can be possible with the help of using the PESTEL analysis model.
PESTEL
This framework is used for the purpose of analysing the external factors as everybody
knows that it provides a direct or indirect impact on the organisational functions and
operations. With the effective analysis of this model, it becomes easy for Regent College to
identify the problems which will be faced in the future when they are launching a new digital
campaign.
Political factors: This is found to be the first and most important factor which is
related to the government actions and reactions in the country. Every country has different
rules and norms made by the government of countries (Nechushtai, 2018). It may differ from
country to country because every country has a different government party and that's why
they will face complexities. In the context of Regent College, it is identified that they will not
face many complexities due to political factors because it is found there is political stability
in the United Kingdom. Due to this reason, they do not require to change their marketing
strategy which means in a new digital campaign.
Economic factors: It becomes a challenge in front of the Regent College because
after the pandemic the economic situation becomes very poor. There is a heavy slowdown
found in the country's economy and that's why it provides a direct impact on the budget for
the new digital campaign.
Social factors are found to be one of the important factors which create complexities
and problems in front of the Regent College as there is a continuous change found in social
trends and patterns. That means students are continuously focusing on identifying more and
more opportunities for education because there is a high availability of suppliers. So it
becomes very difficult to understand the needs and wants of students.
Technology factors: It is found by The Regent college that every day the technology
is found to be updated which causes many problems in front the organisations as their
technology becomes obsolete. In order to launch a new digital campaign, it is very important
for the Regent College that they should understand the use of new technology because if they
are not doing so then they will face a challenge of technology advancement.

Legal factors: There are many rules and regulation which needs to be adhered to by
Regent College during the launch of a new marketing campaign because if they do not do so
then they will face a challenge of legal action (Agostino, Arnaboldi and Lema, 2021). There
are many organisations that did wrong to the customers and that's why there are strict rules
and regulations related to the protection and safety of customers.
Environmental factors: This sector's importance is continuously increasing because
now the United Kingdom wants to become a carbon-neutral country by 2050 and that's why
they are pressurizing each and every sector to focus on environmental sustainability
From your above analysis, what are the top three issues that the client is facing?
From the above analysis, The Regent College identifies three important issues which
they will face during the launch of a new digital campaign in the market. The new digital
campaign has a motive to promote a brand to thinking into character. In this moto, they have
an aim to design a transformation program which helps students to develop a growth mind-
set, discipline and habits required for becoming a winner in all areas of life. The top 3 issues
which are identified with the analysis of specialising area are as mentioned below:
 The first issue is technology advancement because a new digital campaign includes
technology and system infrastructure which required change your transformation in
the college that also creates many expenses in front of the college.
 The second issue is the identification and analysing of the requirement of students
because society is becoming very dynamic.
 The third issue which will face Regent college is a competitive rivalry as there are
many colleges available in the market that provide the same and better quality of
services to the students.
CONCLUSION
It can be concluded from the above discussion that a college has the main motive to
provide excellent services to the students so that they will be able to learn new knowledge
and skills. This report discussed the problems faced by Regent College during the launching
of the new campaign. They analyse the problem with the help of analysing special areas such
as the target customer market, factors from the external environment as well as competitors.
It is analysed that with the help of evaluating these areas, Regent College is able to identify
the problems and when the problem is identified defectively then it becomes simple to find
the solution. So top three issues identified by Regent College are also mentioned in this report

REFERENCES
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