Regent College London: Issues with Promoting Thinking into Character Programme

This report discusses the issues faced by Regent College London in promoting their Thinking into Character programme, including identifying the client, analysing target customers and competitors, and identifying the top three issues faced by the college.

BM561 CW1 Research
Report Fila CW1

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
1. Identifying the client and the problems faced by them............................................................4
2. Critically analysing and showing the areas of importance to the client such as target
customer market, competitors and influencing factors from external environment....................5
3. Identifying top three issues faced by Regent College London................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Thinking into the character has been determined as the transformational programme that has
been proven efficient enough for the students in terms of developing them from all aspects. It
mainly enables students to have effective discipline and positive mind-set. The current study is
based on the college named Regent College London. This is a popular institution established in
UK. This institution is providing effective education facilities to students among the age of 18-
30. The major aim of the organization is concerned with providing effective resource to students
so their learning can become more effective. The report will shed light over the major problems
that has been faced by client. Furthermore, importance to client targeted customer, competitors
and the external influence factors will be described. Moreover, top three issues of the client will
be highlighted.
MAIN BODY
1. Identifying the client and the problems faced by them
The client is the Regent College London. This organization is the leading educational
organization that is established at UK. Large number of students are studying in the institution.
The major aim of organization is entitled with delivering the effective educational opportunities
to students and assuring them higher career opportunities in context of developing their career. It
has been found from various studies that, organization mainly recruits skilled professionals who
are concerned with effective experience in field of teaching. The college has been proven
effective in terms of providing consistent educational opportunities to students (Regent university
London, 2022). Therefore, students have higher level of trust towards the organization. Regent
College London has an effective image in market throughout the years.
Currently, college have launched the new programme and that is Thinking into character for the
students. The programme has been launched by college in terms of improving the personal skills
of students. It is the digital programme that is entitled with the aim of developing efficient
mentality of students (Eremina, 2021). However, there are certain problems that have been faced
by the organization in terms of promoting the programme. The digital campaign in context of
promoting the programme is creating certain issues for organization. The planning in regards to
implementing appropriate strategies so large students can be attracted is lacking. Also, client is
unable to find consultant that can guide in proper manner in terms of solving issue. Thus, these

problems may lead to create effect over the success of campaign and it may further lead to
impact the productivity of organization.
2. Critically analysing and showing the areas of importance to the client such as target customer
market, competitors and influencing factors from external environment
Various areas may be managed by the college while advertising their new digital campaign
to the students and increase their engagement towards the programme launched by the Regent
College London. The campaign requires significant consideration from the management which is
helpful for them to increase their overall productivity quality of output. The Thinking into
Character (TiC) programme of the organization is effective in order to provide the students with
opportunities to develop their personality and improve their growth (Holmström and et.al.,
2019). This programme includes different areas which may have an influencing over the decision
making process of the organization. They may have a role in the formulation of policies and
procedures by the business which may have a contribution in the output achieved by the
business. These different areas are as follows:
Target customers
This programme targets the students of coming from different backgrounds, regions,
gender etc. as it is a free digital programme which is designed to improve the personal skills and
habit of the students. It aims at providing this development opportunity to every student who
wants to improve their skills and achieve success in the future. The students from ages 18-35 are
majorly targeted by the organization as their potential customers who will gain the benefit of this
programme (Garrett and Kassan, 2021). These students will be eligible to gain benefit from this
programme which is designed by the Regent College London for improving the personal and
professional attributes and habits of the students. The customers are effectively identified by the
customers, then they are targeted with the help of personal calls and emails for increasing the
awareness about the new courses. They are provided with promotional emails and posts on social
media platforms which is helpful in order to improve their knowledge about the crucial features
of the programme.
Competitors
There are several popular colleges in the UK that have a crucial market share in the
industry in which the client is operation in. Gordon-Conwell Theological Seminary, Tyndale

University and Western Seminary are the major competitors of the organization in the industry.
These businesses have a wide network in the UK market and these are popular among the
students gaining higher education. These competitors may have a major influence over the
competitive advantage of the business in the market of UK. They may create issues for the
business to remain sustainable and increase their performance. There are consistent activities and
processes which are carried out by these businesses for attracting the students towards their
college and improve profitability (Kirton and Warren, 2018). This area has a significant
influence over the decision making process of the business as the activities of these organizations
may influence the Regent College London to make effective changes in their policies and
procedures. Students may be attracted by these institutions which is a matter of concern by the
organization to stay sustainable in the industry.
Technology
The use of technology plays a vital role for the organization as the programme is designed
digitally and is designed to offer to the students on their devices. TiC is an effective programme
is developed with the help of certain technological tools by the Regent College London in order
to provide better assistance to the customers (Santiago and Castelo, 2020). The proper use of
technology is a major factor that may have an influence of the effectiveness of the college to
provide students with the best experience of the programme. This area is crucial for the business
to properly analyse make effective strategies for improving the quality of output achieved by the
college.
3. Identifying top three issues faced by Regent College London
There are different issues that are experienced by the college which may have a negative
impact on the performance of the organization. These issues may reduce the ability of the
business to provide better assistance to their customers and gain competitive advantage in the
industry. The organization may face issues in the appropriate management of the campaign
which is difficult in a competitive environment (Mohamed and Weber, 2020). The management
issues may create several barriers for the organization execute their promotional campaign
effectively and increase its market share in the industry. The organization may give due
consideration to this area and improve their efforts towards achieving better response from the
students towards the promotional campaign.

Regent College London may also find difficulties in increasing the engagement of the
customers toward s their new programme. The identification of the appropriate platforms for
promoting these campaigns is difficult for the organization which may create certain issues for
the organization to operate properly. These issues might arise due to availability of suitable
consultants which can guide the business to run their new digital campaign successfully. Due to
these reasons the business might face challenges to manage prepare effective strategies for the
completion of the campaign successfully. The organization may not be able to target the
customers due to this unavailability of appropriate consultants which may have a negative impact
on the overall business practices. The business may require preparing proper strategies for the
success of the campaign and develop better advantage in the industry. The organization may
increase their awareness about different ways to increase their productivity and achieve better
results.
The appropriate use of technology is required for the business to gain advantage in the
industry and execute the business practices. This issues may have a negative impact on the
ability of the college to produce better results and improve the personal habits and skills of the
students. The organization might face barriers in managing the work if they do not adopt
appropriate technology (Reynolds, Cook and McCarthy, 2021). It may have a negative impact on
the ability of the business to provide a better experience to the students of the programme that is
developed by the college. The management may prepare better plans to source the best suitable
technology for the company and increase their overall productivity to provide a greater value to
the customers.
CONCLUSION
The above report has concluded that, TIC Programme have been proven highly effective in
terms of assuring the effective opportunities to the students. This has been proven effective in
increasing the engagement of students in the college. Also, the report has described that college
have organized digital campaign in context of creating awareness regarding programme. The
implementation of campaign is aligned with several issues that have been highlighted in the
report. The major issues of the client have been examined in the report within performing the
evaluation of customers, competitors and external factors that influences organization.

REFERENCES
Books and Journals
Eremina, N.V., 2021. Opportunities and Principles of Using Digitalization in the Dialogue of
Society and the Public Authorities in the UK on the Example of the Greater London
Authority. Administrative Consulting.
Garrett, C. and Kassan, M.W., 2021, April. USAF digital campaign: think big, start small, scale
fast. In Open Architecture/Open Business Model Net-Centric Systems and Defense
Transformation 2021 (Vol. 11753, p. 1175303). International Society for Optics and
Photonics.
Holmström, J. and et.al., 2019. The digitalization of operations and supply chain management:
Theoretical and methodological implications. Journal of Operations
Management. 65(8). pp.728-734.
Kirton, J.J. and Warren, B., 2018. G20 governance of digitalization. International Organisations
Research Journal. 13(2). pp.17-40.Mohamed, M. and Weber, P., 2020, June. Trends of
digitalization and adoption of big data & analytics among UK SMEs: Analysis and
lessons drawn from a case study of 53 SMEs. In 2020 IEEE International Conference on
Engineering, Technology and Innovation (ICE/ITMC) (pp. 1-6). IEEE.
Mohamed, M. and Weber, P., 2020, June. Trends of digitalization and adoption of big data &
analytics among UK SMEs: Analysis and lessons drawn from a case study of 53 SMEs.
In 2020 IEEE International Conference on Engineering, Technology and Innovation
(ICE/ITMC) (pp. 1-6). IEEE.
Reynolds, R., Cook, P. and McCarthy, R., 2021. A digital campaign to increase awareness of
alcohol-exposed pregnancy. Perspectives in public health. 141(3). pp.124-126.
Santiago, J.K. and Castelo, I.M., 2020. Digital influencers: An exploratory study of influencer
marketing campaign process on instagram. Online Journal of Applied Knowledge
Management (OJAKM). 8(2). pp.31-52.
Online
Regent university London, 2022. [Online]. (Accessed through). <https://www.regents.ac.uk/>.