Marketing Strategy for Regent College London: A Study

This study focuses on the marketing strategy for Regent College London, an academic institution that offers a variety of degrees. The study discusses the challenges faced by the college in terms of brand recognition and suggests solutions such as digital brand campaigns and classic marketing techniques. The study also explores the benefits of these solutions and their potential outcomes.

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Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Problem Statement.................................................................................................................................3
Research..................................................................................................................................................4
Solutions..................................................................................................................................................5
Outcomes................................................................................................................................................6
Handover.................................................................................................................................................7
CONCLUSION...............................................................................................................................................7
REFERENCES................................................................................................................................................8

INTRODUCTION
Marketing strategy refers to commercial strategy that firms or organizations use to advertise the
items and/or services that they provide. It enhances income and individuals within the
organization. A brand campaign, internet marketing, and other methods are used to accomplish
various tasks and the firm's growth. A brand campaign is primarily the way by which an item or
business is recognized or distinguished from all others, and thus serves to establish the firm's
reputation (Adel, Mahrous and Hammad, 2020). The company selected for this study is Regent
College in London, which is an academic institution that assists in providing all of the essential
components and advantages in studying. This study will also detail the techniques, treatments,
and difficulties that the school is dealing with in order to attract more learners.
MAIN BODY
Problem Statement
Background
The Regent College London is an institution in the United Kingdom that was founded in 1984.
This college expects the majority of its students to be between the ages of 18 and 35. and they
make every effort to give all accommodative and allows students to experiment locations and
environments. This institution offers a variety of degrees, all of which are aimed to provide
students with the chance to become members of the communal effort and to get assistance in all
areas of employment. The emphasis is on advancing students' careers as well as improving
various aspects of the character and effectiveness of the essential institution. This institution has
numerous versions, and they concentrate on offering contemporary productivity and enhances
and technology facilities to ensure the accuracy and correct functioning of the students at the
school. This institution focuses primarily on the regions of functioning, and as a result, they have
improved the type and technique by which the students achieve employable and eliminate
opportunities.
The college's key concern is brand recognition; it's the most significant approach for all
businesses and individuals to create and develop the qualities of the firm. There has also been
achieved that in the meanwhile it has a significant influence on all sectors and pupils. Brand
recognition refers to the strategies used to advertise a certain firm, organization, or commodity in

order to make it widely recognized among the general public. This one is primarily the critical
phase in sustaining future brand marketing and other character and remedy. It seeks to
differentiate the goods from others while also attempting to preserve the character of the firm's
management.
The main issue that Regent Institution, London is facing is that they've been not adopting
or attempting to connect with the customers directly, which they would then teach people that
their college achieves the optimum facilities for the learners. In this strategy, it is recognized that
all inherent and changeable areas whereby the company's operation is sustained are the Brand
recognition. It is stated that all of the bigger sections of the students must be reached in order for
them to understand the significance and specifications that this university provides to everybody.
Thus, Regent College must manage Brand Awareness, which is critical for the whole firm and
the learners, allowing the greatest population of schools to contact out in all key areas, allowing
them to obtain the most areas and advantages. Pupils there obtain all of the technical and
employment facilities provided to everybody, and therefore it contributes to the key region of
providing the foundation and techniques to cure all of the regions via brand recognition (Scheer,
2019)
Research
Essentially, research is the procedure by which varied data on every place or business is
gathered and all the numerous facts and the basis of theta are examined. There really are
primarily two types of research: primary research and secondary research (Bairagi and Munot,
2019). Secondary research in this context refers to knowledge obtained from available data. It
primarily covers all of the things that are released as well as the manner wherein the task is
accomplished. This research comprises all of the publication materials, studies, and statistics that
may be used to keep track of the work and documentation (Daniel and Harland, 2017).
According to Megan Mahoney, a brand campaign is a means of assisting and
communicating about a specific product so that it is apparent to all individuals and customers.
The fundamental aim for a brand campaign is to distinguish the employer products or identity
from all others. Amongst all of this, the digital brand strategy is the most crucial way for
carrying out the promotion. Every one of the firm's combines and internet advertising may be
achieved using this strategy, but the branding and technological regions of operation must be

preserved. It is primarily through the online and all mobile apps that the highest number of
individuals may be reached in a moment. It also implies maintaining internal company
competitiveness. The primary part of all of these methods is that they define out to keep the
image for the organization and also follow out to reach the causes and regions of operating
(Kumar, 2018).
The following are the primary issues that the Regent College is experiencing as a result of low
brand recognition:
• Individuals are unaware of the institution's resources and concepts.
• It does not contain any key specialized areas of expertise.
• The diverse zones and areas by which they optimize the amenities are not visible to students
and the general public.
The benefits that the Regent College will receive from different Internet brand campaigns are as
follows:
• It allows the college to connect with as many younger people as possible, as they are all now
electronically and engaged with the world.
• They can at any moment preserve the characteristics and the constant updates that will assist
the kids in advancing.
• Students can even engage with the college and obtain clear information through an advertising
experience.
Therefore, all these approaches will help to keep the brand image as well as the firm's
development and subsequent modifications by which they could win the youths in university and
retain the original character and access.
Solutions
According to the secondary study, Regent Group London should consider the following
alternatives, which are explored below as well:

The college can choose a digital brand campaign, which entails implementing a marketing plan
throughout all digital mediums wherein consumers can connect only with business with the goal
of increasing the brand's reputation. The institution will be possible to attain a big audience with
this promotion, allowing it to establish a brand image in their minds and market its services.
Following completing secondary study, this approach is suggested to college since it has
numerous benefits for the Regent Group London. The institution will be able to identify the
proper demographic in a short period of time and will also enhance customer retention through
constant interactions. Secondary study has also revealed that the college may utilize Instagram
and Twitter something beyond Facebook, as individuals are more engaged on Twitter and
Instagram than it does on Facebook.
• The Regent Group London can use classic marketing techniques including such ads, brochures,
and other channels. Adverts in publications or on the radio will aid in addressing a restricted
audience, specifically grandparents and relatives, while kids increasingly do not spend energy
watching the news and prefer to swipe their smart phones.
• This solution is proposed since secondary research indicates that it will aid in the resolution of
the advertising for college problem since it is the longest kind of business model for
organizations. These will aid in raising brand recognition in the eyes of parents.
Additional marketing techniques that the Regent Group London institution might employ to
enhance its brand reputation include granting scholarships, fee reductions, and other techniques.
This approach is advised to Regent Group London since fellowships will aid in recruiting good
students, who will help in drawing more student teachers and boosting the college's level by
improving the mark off percentages (Perreault, 2018).
Outcomes
The Regent Group London is primarily recommended for the internet advertisement, in
which it will utilise Twitter and Instagram to gain popularity in order to reach a global audience
in a brief span of time. Through choosing this approach, the institution will be able to attract
millennials who would be persuaded to use the Regent Group London's academic support. The
college will be able to overcome its advertising threat to the stability of this approach, which will
assist company increase academic achievement, hence boosting the institution's revenue. The key

issue for Regent Group London is developing a brand awareness program for its organization.
This may be accomplished by first obtaining client insights through consumer research and, after
analyzing their activity, the business can consider delivering these classes as are needed among
learners in todays modern period.
To engage millennials, the institution might offer additional courses as comprehensive or
diploma programmers. It may raise brand recognition and recruit a big number of students
through email advertisements and social.
Handover
From the above-mentioned approach, the customer is expected to develop at least five new
education courses that are available in the market in trying to entice learners. The institution
must also provide learners with flexibility education system so that they can pursue their
education when working extra. It will aid in recruiting a big number of students, as many
increasingly choose to work and study simultaneously. Flexible in college scheduling and
participation can assist to maintain huge groups of learners while also recruiting new students.
Furthermore, the institution must make occasional use of social networks to routinely inform
clients on its new offerings in order to keep them for an extended length of time. This must make
really well more use social networking sites, which would also assist the Regent Group London
remain in contact with students by showing market demands and desire.
CONCLUSION
According to the findings of the preceding analysis, marketing strategy is critical in all
organizations. The most crucial aspect in maintaining the future performance and guiding further
market expansion is marketing. Brand loyalty is an important component since it contributes to
the land amount and the design of the brand or business being remembered by everybody.
Besides that, it has been determined that in order for a company to grow and increase the most
advantages and recognition from the public, definite methods must be implemented, and a digital
brand advertising is the stereotype that underlines the important components whereby the task
can be preserved and the businesses or organizations can advantage.

REFERENCES
Books and Journal
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marketing strategy. McGraw-Hill Higher Education.
Scheer, L., 2019. Three challenging trends for marketing strategy–and B2B–doctoral education.
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Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and scientific
approach. CRC Press.
Daniel, B.K. and Harland, T., 2017. Higher education research methodology: A step-by-step
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