Relationship Between Enterprise Culture, Creativity, and Innovation

RELATIONSHIP
BETWEEN ENTERPRISE
CULTURE CREATIVITY
AND INNOVATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Appraise the role of creativity, innovation and enterprise in organization..............................3
2. Importance of relationship between enterprise culture, creativity and innovation..................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Enterprise culture refers to the classical way of behaving within the company or in
society as complete. An organization with effective enterprise culture are one where people are
innovative and creative rather than being unwilling to do the tasks. Creativity is a tendency to
create ideas, options and possibilities that may help while solving tough tasks in order to
communicate with others (Ekman, 2019). While the innovation refers to the kind of idea that has
been transformed by the employees or team members of the organization into practical reality.
Tesco is a British multinational groceries and general merchandize retailer headquartered
in England.
This report will elaborate the concept of role of creativity, innovation and enterprise in
Tesco along with its various types and forms of enterprise activities.
MAIN BODY
1. Appraise the role of creativity, innovation and enterprise in organization
The creativity and innovation benefits the company in accordance to the nature of the
business activities within the market space. Creativity and innovation leads towards the higher
total success in the organization. In context of Tesco, innovation is the mechanism by which
organization produces new products processes and systems required for adapting in order to
change market, technologies and mode of competition. Creativity goes around the concept of
innovation as higher the amount of creativity leads to more innovation (Lei, 2018).
Development of organizational culture that stimulates and enhances the creativity and innovation
among the organization is an abjuratory for any company that seeks competitive advantage. It is
important to understand the concept that an organization is a system in which the individuals are
impacted then the whole team will be impacted and thus also impact the whole organization. It is
also vice a versa in which strategy, vision and directions set at the company level will impact the
whole team and individuals as well. Culture comes forward from the top management level and
the executive teams are highly responsible for an organization's culture. The leadership style and
behaviour of Tesco managers or leaders and their way of working within the company sets the
example of culture in front of employees (Dong, 2018).
Company culture foster a sense of shared approach to innovation and creativity. If
creative behaviour is rewarded it will become the controlling way of behaving. In Tesco, the