This study examines the relationship management practices of British Airways, including technical and functional quality, corporate image, customer attraction, and complaint management. It discusses the airline's customer profile, sales funnel, and loyalty programs, as well as its use of social media and CRM tools. The study also highlights areas for improvement, such as complaint management and staff training.

MID-TERM ASSIGNMENT: RELATIONSHIP MANAGEMENT

Answer questions about the history and quality dimensions of British Airways, sales funnel used, differences between low cost and regular airline customers, and marketing excellence in British Airways.

This study focuses on the relationship management practices of British Airways, including technical and functional quality, corporate image, customer attraction, and complaint management.

Relationship Management in British Airways: A Study

This article provides an overview of the relationship management strategies of British Airways. It covers the history of the company, its quality dimensions, sales funnel, consumer acquisition, CRM, and analysis of consumer and employee reviews. The article also discusses the differences between low-cost and regular airline customers and how the company acquires the 'right consumers'.

Hartpury University and Hartpury College

Relationship Management in British Airways: History, Quality Dimensions, Sales Funnel, Consumer Acquisition, CRM and Analysis

This article discusses the market of British Airways, including its history, services, pricing strategy, customer segments, and customer management process. It also highlights the differences between low-cost and regular airline customers and how British Airways acquires its upper-class premium customer segments. The article concludes with suggestions for British Airways to expand its services and improve its customer approach.

Market of British Airlines

Leadership Management

Professional Development

Music

Languages and Culture

Environmental Science

Economics

Culture Analysis of Virgin Atlantic

International Journal of Social Science Studies

This report focuses on the importance of organizational culture within the company. The culture of the company is analyzed through its current organizational practices. The report elaborates on the corporate social responsibility (CSR) practices that are applied within the culture of the company.

Relationship Management in British Airways: A Study

Relationship Management in British Airways: History, Quality Dimensions, Sales Funnel, Consumer Acquisition, CRM and Analysis

Market of British Airlines

Culture Analysis of Virgin Atlantic

International Journal of Social Science Studies

Cultural Analysis of Virgin Atlantic

Assignment: Marketing Principles and Practice

Relationship Management in British Airways: A Study

Relationship Management in British Airways: History, Quality Dimensions, Sales Funnel, Consumer Acquisition, CRM and Analysislg...

Market of British Airlineslg...

Culture Analysis of Virgin Atlanticlg...

International Journal of Social Science Studieslg...

Cultural Analysis of Virgin Atlanticlg...

Assignment: Marketing Principles and Practicelg...

Relationship Management in British Airways: History, Quality Dimensions, Sales Funnel, Consumer Acquisition, CRM and Analysis

Market of British Airlines

Culture Analysis of Virgin Atlantic

International Journal of Social Science Studies

Cultural Analysis of Virgin Atlantic

Assignment: Marketing Principles and Practice