Marketing Principles of Reliance Jio: SWOT, PESTLE, Competitor Analysis

Running Head: PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING
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2PRINCIPLES OF MARKETING
Table of Contents
Introduction and Company background.....................................................................................3
Micro environment.....................................................................................................................4
Porter’s five forces.................................................................................................................4
Macro Environment factors....................................................................................................4
PESTLE Analysis...................................................................................................................4
Competitor Analysis...............................................................................................................5
SWOT Analysis.........................................................................................................................6
Reference list..............................................................................................................................9

3PRINCIPLES OF MARKETING
Introduction and Company background
Reliance Jio limited is the subsidiary organisation of Reliance industries limited that
is known as India's largest private sector organisation. Reliance is the first telecoms service
that managed to hold pan India Unified Licence. This licence allows the company to offer all
telecommunication related service starting from global mobile personal communication.
Reliance Jio has a spectrum of almost 1800 MHZ over nearly 14 circles and 2300
MHZ over 22 circles that has the capability to offer fourth-generation wireless services to the
customers. In this context, the organisation has planned to offer seamless 4g services with the
help of FDD-LTE on 1800 MHz and TDD on the basis of 2300 MHz through the use of the
integrated system of operation (Jio, 2018).
However, Reliance Jio has been planning to set up a pan India telecom service for
offering to the high underemployed market in India with a high-speed fourth-generation
internet service provided with rich service of communication and various digital services on
different domains such as education, healthcare and other media services.
Based on the marketing and management efforts taken by the organisational the study
highlights that potential marketing environment of the organisation while presenting the
existing competitors of the company such as BSNL, MTNL, Vodafone and Airtel India. In
addition to this, the study presents a strength, weakness and opportunities in relevance to the
expanding competitive market.
Micro environment
Porter’s five forces
The number of mobile phone users within the Telecom industry has increased at a rate
of 5.54% each of the year with increasing number mobile phone subscribers. As a result of