Strategic Analysis of Reliance Jio

Running head: STRATEGIC ANALYSIS OF RELIANCE JIO
STRATEGIC ANALYSIS OF RELIANCE JIO
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STRATEGIC ANALYSIS OF RELIANCE JIO1
Executive Summary
The report is built on the detailed study of the internal and exterior environment of a
company. The firm that has been taken into consideration for the analysis is Reliance Jio that
is an Indian telecommunication based company. The analysis will be built on the external
macro and micro environment factors that have an impact on the organizational operations.
The internal environment is studied with the support of SWOT framework. The marketing
mix of the organization has also been analysed in the report in detail. Recommendations have
been offered built on the future growth prospects of Jio in the industry.

STRATEGIC ANALYSIS OF RELIANCE JIO2
Table of Contents
Background to the company...........................................................................................3
Situation analysis...........................................................................................................3
SWOT analysis...............................................................................................................5
Target market and positioning.......................................................................................6
Marketing mix analysis..................................................................................................8
Recommendations........................................................................................................11
References....................................................................................................................12

STRATEGIC ANALYSIS OF RELIANCE JIO3
Background to the company
Reliance Jio Infocomm Limited or Jio is a mobile network operator of the Indian
origin that is mainly owned by the Reliance Industries and the headquarters of the
organization are located in Mumbai, Maharashtra. The organization is currently operating a
national LTE based network that is able to provide coverage in around 22 different circles.
The company was recognized in the year 2015 and had started provided services to the public
in the year 2016.
Jio has been able to gain the place of the second biggest mobile network based operator in
India (Jio.com. 2019).
Situation analysis
PESTLE analysis of Jio
Political factors – The political factors that are able to affect the operations of
Reliance Jio are mainly based on the government bodies that are develop regulations that
need to be followed by the organization. The regulation and rules that are framed by TRAI
have to be followed by Reliance Jio in order to uphold its operations. The rapid growth of Jio
has a ajor impact on the operations of the competitors (Aguinis, Edwards & Bradley, 2017).
Economic factors – The economic situation that is currently prevailing has a key
influence on the business operations of Jio. However, the organization has always aimed at
providing the best levels of services to the customers at low costs. The company aims at
developing the services at economic prices for its customers in India (Barros, Hernangómez
& Martin-Cruz, 2016).
Social factors – The organization mainly targets its services towards the young people
who are a part of the society. The levels of expectation and the preferences of customers are