Negative and Positive Aspects of Social Media

This report discusses the negative and positive aspects of social media, including its impact on business and challenges of privacy. It also compares Instagram and Snapchat as communication tools.

REPORT

ABSTRACT
Report has highlighted various negative and positive aspect of social media. It has also
highlighted impact of social media in running business. Assignment has also presented
challenges and measures of privacy in Social media services. It has presented that how data is
been leaked from all these accounts that can hamper the goodwill of business.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Positive and negative aspects of social media on Internet.....................................................4
Challenges and measures of privacy and security in Social media services..........................7
Two examples of social media and compare them with there features, applications and how
they are suitable for business. Do you think that they can work work as a tool of
communication.......................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The Internet is a global wide area network that connects computer systems across the world. It
includes several high-bandwidth data lines that comprise the Internet "backbone." These lines are
connected to major Internet hubs that distribute data to other locations, such as web servers and
ISPs. Social media are interactive computer-mediated technologies that facilitate the creation or
sharing of information, ideas, career interests and other forms of expression via virtual
communities and networks. This report covers issues such as positive and negative issues of
social media, difference between Instagram and snap chat and challenges and measures of social
media services.
Positive and negative aspects of social media on Internet
In the past few years social media has grown on a vast level which was unexpected. In that there
are some major sites which have gained recognition and they are Facebook, twitter, whats app,
Instagram and snap chat. They have become one of the most powerful tool in this segment and
that has helped many people but it has also affected the lives of many people in a bad manner
which has influenced them in a negative manner and stopped them from being innovative and
progressive. (Sadeghi, Wachsmann and Waidner, 2015,)
Positive Connectivity- Positive side of social media is
that it allow users to connect people as far as
possible. It is not concerned with the distance
or religion of the user. It allows to connect
people so that they can share the thought of
each other. (Sicari and et.al., 2015)
Education- It allows the teachers to post their
video online so that students can learn from the
teachers who are famous and experts in their
fields so that they can seek the guidance from
them and that too at free of cost.
Information and Updates- One of the positive
aspect about these tools is that they provide
people with the information which is latest and
happening all around the world. Earlier people

were dependent on tools such as television and
other media but now many of them are
considered to be as biased. That is why people
nowadays prefer social media as it gives them
the right type of information.
Promotion- This aspect helps many
organizations to promote your business and the
reach of the promotion has no limit as it can go
up to anywhere. It helps companies to generate
more level of profits. That is why more and
more companies are using it as more
advertising leads to more increase in profits.
Reputation- It helps the companies to increase
their sales and their goodwill in the market as
they help in sharing a good word of mouth in
the market. (Ren and et.al., 2017)
Awareness- Social media helps to spread
awareness in the market with useful
information that helps people to bring
innovative ideas into the market and enhance
the standard of living of people. Irrespective of
their designation everyone is getting benefit
from this aspect.
Negative Hacking- Any kind of data which is put in the
system of data is at risk as it is a concern of
safety for the company. There data can be
hacked by a group of hackers which can affect
the stability, profitability and trust over the
company. Many people have faced this issue as
their accounts have been hacked before and
they have lost their data. (Porambage and et.al.,

2016.)
Reputation- If it can help companies to
increase their goodwill into the market. It can
also take it down. People are free to share
whatever they want and some of them misuse
these type of tools by spreading a negative
word of mouth against the company which
creates a negative image in the minds of
another people because they feel that their
feedback is real and they have faced this
situation.
Cyberbully- Many people misuse which affects
the company in dealing with their clients as
they can blackmail them over something
hidden as a secret and if that is revealed in the
market the company will loose their position.
Addiction- It is considered as one of its most
dangerous factor as people are spending way
too much time on it which is affecting their
mindset as they are not able to do anything
progressive in their life. It affects their
personal relation as they are not spending time
with their belongings which is making them
cut off with other people. This affects and
stops people from being effective and
innovative. (Maple, 2017. )
Challenges and measures of privacy and security in Social media services
Issues which are related to the aspects of privacy and security on this media those who
suffer from it are the ones who are the most popular and most successful in their area. Most of
the people think that privacy and security are the same threat of area but its not they are entirely

different. Security issue is when hacker gets the access to a site which is unauthorized and which
protects the written language or coding of a site. On the other hand issues which are related to
privacy are breach of the information which is private. It can lead to leak of the information
which was meant to be kept as confidential. Both the types of breach are taken into consideration
or interviewed and the one who has breached the gateway of the site has been interviewed more
than usual. After that they get the (Zhang, 2018) information of any user which can be private.
Impact of this aspect is very harmful in the minds of user as they can easily share their
information anywhere in any amount which is a threat to the user. For instance user who has a
profile on Facebook with 800 friends and 40 group membership will have more chances to get
hurt instead of someone who use it on a regular basis. Security measures for the company can be
any kind of information and it is not necessary that it can be only concerned with the information
that is private. For instance there was a virus which was named Samy which affected the site and
shut it down for a few days which stopped the operations of the company. The virus was named
after the person who created it. The only thing that it did was showing the same thing on every
computer which was affected was Samy is my Hero but no information whether it was personal
or private was stolen or leaked. After this issue the company took the issues which were related
to security seriously so that they can stop them from happening it again. After that issue they
have never been affected by this kind of threat. These threats are also considered to be rare. (Das,
2015,)
This problem of privacy or security can be only solved by one way and that is company
needs to take more careful steps and share their data in the right manner and in the right quantity.
Growth of these kinds of network are rising on a very vast level which is also increasing the level
of difficulty to monitor the sites and protect (Arias and et.al., 2015. ) the interests and activities
of the users on this media. It is necessary to create security measures and protocol according to
this area. The potential of threats is also increasing in this segment which expose the users in
front of everyone and after that many sites has started a new program that is setting up their own
controls for privacy and keep the track and record of their own information. For instance
Facebook has a loophole in their system and they realized that increasing the settings for privacy
won't stop the threat from happening or guarantee the users their privacy. After that the company
changed their API in some ways so that they can resolve their issues. This will allow the user on
the platform to sell any kind of information they want which is used to advertise the companies.

Companies concluded that to increase the level of security and privacy they have to limit the
presence on the platform. People have started to realize that in order to safeguard their interests
they need to share only useful information so that any stranger won't misuse the information.
Many of them have started taken safe steps so that they can overcome these measures. (Carlson
and et.al., 2018.)
Two examples of social media and compare them with there features, applications and how they
are suitable for business. Do you think that they can work work as a tool of
communication.
Basis Instagram Snap chat
Features Instagram has updated their list of
features and that is they have
removed the feature of seeing likes
on posts so that the people who
were not confident enough can put
the posts online without caring the
no. of likes they get. This will help
the company to boost their
business as they will have more
posts on their platform which will
make other people surf more on
their platform. Still the company
has the record of who gets how
much likes and thy have enrolled
this update in the market as a test
in some countries. (Zeng, Mare
and Roesner, 2017.)
Snap chat on the other hand has a
feature of keeping score that is
their strategy to keep the people
using more of their services. The
score tells how much snaps stories
the person have shared and people
tend to compete with each other.
This has also allowed them to
introduce the feature of streak
which they maintain with group of
people which increase their score
plus it tells that for how many days
an individual has maintained the
streak with another person. The
company has introduced this
strategy so that people keep using
their services and remain in touch
with other people.
Stickers and filters Instagram introduced the service of
Boomerang which made their users
Snap chat is known for many of its
stickers which people uses while

to post many stories using that
specific feature. This has gained
the popularity on an extent level
for the company. Many people use
Instagram just for this feature.
Although the concept of putting
stories was introduced by snap chat
which was then started in all the
applications of Mark Zuckerberg.
(Alur and et.al., 2016. )
chat or use it in their stories. The
company introduced it just for fun
but people started getting addicted
to it. One of their stickers which
gained the most recognition was
the dog filter which people are still
using and it has been more than 3
years but people still has not gotten
bored with it. It has been observed
that this filter has been used more
by girls than boys but it is
increasing the business of the
company.
Suitability for
business
Many business takes the help of
those pages which are famous
online and which has the most no
of followers. They give them
adequate amount of fees for using
their services. They post
information about their event
online and takes the help of
influencers so that they can attract
more people as people trust them
and they see them as their idol or
inspiration which helps companies
to boost their business.
Snap chat is used for promoting the
brand or event as it helps to show
the highlights of the event which is
a global event and people can
watch it on the application. It
influences people to watch the
event live or watch it as a
highlight. This will help the event
to gain more recognition as it will
show the highlights on the app so
in a funnier and humorous way so
that they can get attracted to it and
get the attention of more people.
Communication tool Instagram allows people to
communicate with any people they
want they just need to be added in
their list of friends or get
Snap chat allows their users to chat
as text or capturing their image and
send message on it. They started
this as a innovative idea which

acceptance so that they can send
them the message and start the
conversation with them. They have
provided them with the feature of
unsending a message which has
helped them to gain the level of
users on the application.
helped them to gain any measure
and if anyone takes a screenshot of
the image then another one will get
a notification to it. It is a feature so
that people get to know who will
misuse their information. Another
feature is that the message they
sent is visible only twice if it is not
saved and the message which is
sent as a image can be sent with a
specific set of time. Although all of
their concept and strategies have
taken away by Instagram which
has affected the business of Snap
chat. (Alrawais and et.al., 2017. )
CONCLUSION
From the above studies it has been concluded that Social media has both positive and negative
aspects. If it has been used in the right way then it is beneficial for the people as well as the
companies. It helps to take out new methods with innovation and creative thinking in people.
Apart from that it also has negative side that is people misuse it by breaching the security and
privacy of people and companies and expose it to outer world. It has been noted that all of the
concepts and innovative ideas that Snap chat bring with it was all taken away by Instagram
which affected the business of the company but both the tools are affective and can be used in
multiple ways.

REFERENCES
Books and Journal
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Transactions on Multi-Scale Computing Systems, 1(2), pp.99-109.
Carlson, E., and et.al., 2018. Trends in Internet Privacy and Security Perceptions and Online
Activity. Available at SSRN 3142220.
Das, M.L., 2015, February. Privacy and security challenges in Internet of Things. In International
Conference on Distributed Computing and Internet Technology (pp. 33-48). Springer,
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Maple, C., 2017. Security and privacy in the internet of things. Journal of Cyber Policy, 2(2),
pp.155-184.
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