Innovation and Enterprise: Theories, Strengths, and Shortcomings

Innovation and
Enterprise

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
Theories of innovation................................................................................................................4
Strengths and the shortcoming....................................................................................................6
Critical analysis of the product, service or process.....................................................................8
RECOMMENDATIONS.................................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Innovation and enterprise are important sections to create a successful business in the
manner of commercialising the firm. As the innovators and entrepreneurship are intimately
related with each other. As the purpose of innovation is to continuously growth and development
in a firm with more better product and services at effectively. It allows the organisation to sustain
the form of products that depends upon the ability and their skills to execute creativity and
process of business(Abas, Arshad, Subramaniam, 2019) . The company chosen in this report is
Cadbury and the new product that are introducing is Fruti Cadbury bar. Manufacturers in this
section go along to introduce the flavours and quality, this is one of the reasons why innovative
chocolate confectioneries are always on top of food tendency charts list. This report considered
the theories of innovation that are based on the respective fields of introducing new product. It
also ensures the advantages and shortcoming to critically analysis the product, service its
process.
TASK
Theories of innovation
Innovation involve respective field of area with many sections and concept in manner of
our new product Fruti Cadbury bar. As the main theory of organisation is examines the technical
factor and its impact on economic growth. The information and communication technology faces
the manner of efficient value of term. It can be more sort of innovation that clears the view and
orientation in respect of innovation. As it also involves the understanding and concentrating for
the most potentiality to improve individual ability and sense of knowledge. Incremental innovation : It is the most common sort of innovation that keep their focus
on utilising the current techniques and methods to increase the terms of values of the
customer and consumers in the manner of present market place. It involves all
management to get engaged in increasing the incremental innovation in the various
section of field. It includes the present framework of services and product in the
increasing manner that enlisted the subjective content(Akbar, 2021) . It might seems like
management process are constantly developing and launching as more and more similar
product as the company has spend not much expense on their research and improvement
that is based on their marginal improvement. As the incremental innovation embraces the

principle of management companies which can also use it to hold consumers to remain
applicable and proportion to their innovation section. Disruptive innovation : As it is also termed as concealment of innovation that evolves the
new techniques and methods in the manner of present market situation. As the new
market of innovation plays an important segment to deal with the current techniques. As
it is expensive with subjective content and hard to apply in market place to deal in the
given course of line(Bing, 2020). As frequently the manner to arrange the orientation to
deal with the manner as it will provide the user access to large the situation and condition
in the link of another competitor in the structure of management. The best and present
example of modern disruptive innovation is the internet through which the management
of business and source of development have dynamic changes to be in a structural way. Architectural innovation : It refers to destroying the manner and utilise it in a structural
way to knowledge the components of the product that defines the design, concept and
function to analyse the manner of innovation. It also involves various product and
services that relates to the various architecture. It also creates the betterment and
improvement in various manner through which the sight of vision that inherit the
difference between in the reliable manner as which the innovation and field of study that
involves the features to change in the pattern that facilitate the output and input in
improving manner and system to facilitate the company to deal in acquired surrounding
that creates distributing content like in manner of social networking.
 Radical innovation : Radical innovation is adapted the manner of transformative
framework of business to replace the present management of business and builds a new
phase of market development that concentrates on the visual manner. It depends on the
coordination and creativity to manage the infrastructure to create more new products and
services in respect with the market (Kozioł, 2017) . As by building the human capital and
operational capital to ensures the manner in the course of line. The radical innovation
does indeed to come apart and join the quora of high risk of failure in which the
organisations and individual to sectorial the manner as per techniques and methods that
plays an important function to control the activities of market place. It changes the
factors that facilitates the manner to interact the subjective content.