Case Study of Sackler Family and Oxycontin: Impact of Unethical Behavior

This report highlights the case study of Sackler Family and the Oxycontin, focusing on the negative impact of unethical behavior on the organization's profit, public perception, medical staff, and addicted patients.

REPORT

l壱EXECUTIVE SUMMARY
This report highlights the case study of Sackler Family and the Oxycontin. In which they are
facing different issue due to the negative impact of Oxycontin in the nation. This report has
highlighted the impact which can be brought by unethical behaviour on the profit of the
organization and also the protest which was performed at the museum. After that the report
highlight the impact of unethical behaviour on the perception of the medical staff and doctor. In
the end the report has highlighted the impact which has been brought on the patient who are
addicted with the Oxycontin medicine.

Table of Contents
lEXECUTIVE SUMMARY............................................................................................................2
lINTRODUCTION..........................................................................................................................2
lANALYSIS.....................................................................................................................................2
lRECOMMENDATION..................................................................................................................5
lREFERENCES...............................................................................................................................7
l壱
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l弐INTRODUCTION
Successful means the achievement of desired visions and planned goals. Furthermore, success
can be a certain social status that describes a prosperous person that could also have gained fame
for its favourable outcome. Ethical value used to play a very crucial in the success of the
organization ethical value help the company and the organization in presenting the organization
in better way in front of the market. Ethics help the business in building the good name of the
comp-any in front of the market, employee and the society of the nation.
This report highlights the case study of Sackler Family and OxyContin s (Kuznetsova,
Kuznetsov and Kuznetsov, 2019). This case study explain that Prudue Pharma the organization
which used to produce OB as a drug which helps the patient in finding the relief from the pain
but at the same time Prudue Pharma used to not follow the ethical value in the organization. As
the drug which is produced by the organization was affecting the life of the people in the nation
as it drug used to contain the harmful substance in it which is leading to the death also. As 49000
people used to die because of the overdoses of OxyContin s. As a reason various charges and the
cases were filed against the organization because of the non ethical behaviour which has been
performed by the Prudue Pharma in the nation. The first charge on Prudue Pharma was that
company has claimed that large doses of OxyContin used to make the people addictive of
OxyContin and another charge was that the company used to do a extensive promotion of
OxyContin as compare to the other drug. Due to this type of the non ethical behaviour in the
organization, Prudue Pharma has seen the variety of the protest being performed against them.
This report highlights the analysis of different aspect or the factor which has been affetected due
to the unethical behaviour in the organization. Some of the factor are profit of the company,
public protest, medical staff and doctor and in the end the patient who were addicted of
OxyContin drugs (Li, 2018).
l壱ANALYSIS
Can an organization be described as successful if it is not ethical?
Prudue Pharma undoutably has seen a good amount of the success in the market due to
the success of the OxyContin drug in the market. As OxyContin was preferred by almost all
the hospital in the UK and also patient were happy with the relief which is provided by the drug
their was a good amount of the sale of OxyContin drug in the market. This has helped the
company in getting the better response from the market and also as this drug was patent by the
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organization. Prudue Pharma has seen the good amount of the profit, as the price of the drug was
high. After sometime it has been observed by the consumer that Prudue Pharma is promoting
Unethical operation in the organization which is eventually affecting the life of the consumer in
the nation. As it is the responsibility of all the organization that they look at the well being of
the consumer in the market as the product should not harm the health of the consumer. Unethical
operation will eventually have the impact on the Prudue Pharma as profit of the company will be
negatively affected by the same. As the consumer are against the OxyContin drug and they are
Boycotting to consumer the same drug which has slow down the sale of the drug (McMurrian
and Matulich, 2016). At the same time this decision has also affected the goodwill of the Prudue
Pharma which will eventually affect the company in selling the other drugs also in the name of
the company.
Another impact which will be brought by unethical behaviour to the company is Prudue
Pharma will lose the employer brand in the market which will eventually affect the company at
the time of hiring new employee in the organization will eventually have the impact on the profit
of the company as the employee are the important asset for every organization. Working
environment of the company will be impacted by the same as a result it may happens that
employee turnaround increases in the organization.
There were many protest which was done by the public or consumer in the market in
against the OxyContin . As the data gather shows that more than 49,000 consumer has been diet
due to the drug of PP. At the time when the public of the nation was able to understand that there
is a unethical behaviour in the PP. Public took to the various of the public palace to show the
protest against the Prudue Pharma and OxyContin . Guggenheim museum was one of the public
palace which has seen the protester in thousand of the number, throwing the paper slip which
was designed has a perception slips of OxyCotin. Thrown from an upper walkway into the
central rotunda before floating to the ground. This Protesting activity shows that the Prudue
Pharma has misleads the doctor about the danger which can be caused by the OxyContin and as
a result all the doctor used to prescribe the OxyContin as one of the best painkeller to the patient.
This is against the ethics of the business as all the distributor need to have all the information
about the product or the services which they are offered by the organization. Also one of the
proteste at the museum was acting like the death body. This protesting activity shows that the
product which is offered by Prudue Pharma is dangerous to the health and it may result in death
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of the people in the nation (Peters and Maniam, 2016). As it is the responsibility of the
organization that they promote the product with all the guidance related to the same so that
product does not impact the health of the consumer but it is not followed by Prudue Pharma so it
can be said that Prudue Pharma was following the unethical behaviour in the organization (Van
Dijk, 2019).
Medical staff and doctors are the one of the key stakeholder which has played the key
role in the success of Prudue Pharma in the initial few years. As doctor and medical staff are the
one who have promoted the awareness of OxyContin in all the patient by prescribing the same to
patient. The reason for same was found that Prudue Pharma at the initial stage of the launching
of the drug has invited doctor and specially the one who used to prescribed in the pain medicine
and has organized the the seminar to promote the medicine of the company. That's the reason
medicine was that famous in the nation. Lawsuit has identified that Prudue Pharma has not given
all the information to the doctor regarding the impact which can be brought by the OxyContin
drug. That's against the ethical law of the business as their should be clarity in between the buyer
and the supplier.
After some time it has been find out that the OxyContin is not good for the health of the
consumer and eventually it was affecting the health and also the goodwill of the Hospital
prescribing the same. That's the reason doctor and the medical staff in the nation has taken the
variety of the step. Communication was one of the same as Doctor and Medical staff in the
organization used to taught the patient that this can harm the health so please consume the same
only twice a day. Also medical institution started boycotting the prescription of OxyContin to
the consumer as in the end doctor was the one who was blamed by the patient and the family of
the patient. This eventually creates the wrong image of hospital in the market (Rowden, 2017).
Doctor has also organized the different conference in the hospital in which all the patient who
was addicted to the OxyContin was invited and they were given the proper briefing about the
impact of OxyContin and different alternative which can be consumed by the patient to
overcome the issue of the pain.
Patient are the one party which will be affected the most after Prudue Pharma due to
unethical behaviour of PP. As Patient are the one who is trusting the drug as one of the best drug
available in the market to overcome the issue which is faced by them but as after it has been find
out that the organization was not using the ethical behaviour in the organization to operate in the
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market. Patient will eventually try to boycott OxyContin and it also may happen that the patient
also boycott the other drugs of the Prudue Pharma as well. This was difficult for the patient to
overcome the addiction of OxyContin as it was found in the report that the impact or the relieve
which was provided by OxyContin is 2 time faster and better than the other pain killer available
in the market. As a result many other competitor in the market has also Launches the different
drug in the market and promoted the same with all the ethical value in it it has help the patient in
getting the different alternative through which they can overcome the issue which is faced by
them (Shanahan and Seele, 2016).
So after going through the analysis it can be said that the organization who is not
following the ethical value in the organization can be successful but in the short run of the
business only. As when it comes to see the performance of the business in the long run it is very
important for all the organization in looking at the different aspect which can help or harm the
business. Ethical value is one of the factor or can be said that one of the important factor for all
the organization. As not using the ethical value can help the company on the profitability side
but affects the social responsibility of the business. As social responsibility used to play a crucial
role in attracting the eye of the customer toward the organization. So it is very important all the
organization to use the ethical behaviour to be successful in the market (Vadastreanu, Maier and
Maier, 2015).
CONCLUSION
After going through the above report it has been summarized that there is negative impact on the
profit of the organization as the goodwill of the company is impacted by the negative ethical
behaviour. After that the report goes on to to summarized that there are many protest which
was done by the protease in the museum in which they thrown the white slip and also some as
acted as a dead body to show the unethical value which is performed by the Prudue Pharma as in
the market. After that the report goes on to highlights the impact on the doctor and medical staff
and also the different step which need to be taken to reduce the consumption of the OC in the
nation. In the end the report summarized that impact which will be brought on the patient due to
the unethical behaviour of the Prudue Pharma as in the nation.
l壱RECOMMENDATION
What can the organization in the case study do to protect itself against unethical
behaviour?
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Prudue Pharma ascan take the help of the different social media and the local platform in the
nation to promote the awareness in the patient that they have to make sure that they does not
consume OC more than twice in a day as it can harm the health. This will help the company in
multiple way, first it will help the company in seeing the better result in the nation as the number
of the patient die due to OC will be reduce. Also it will help the company in passing the positive
message to the consumer in the market that the company used to care about them who is
consuming OxyContin . This will positively help the company in building good goodwill in the
market.
Prudue Pharma also can take the help of the doctor and the medical institute to promote the
awareness in the patient as doctor are the one who are better authority which can have the impact
on the choice of the consumer in the market. This can be done by inviting all the doctor and
teaching them all the thing related to the medicines and seeking their help in promoting all the
information to the patient. By the help of this method organization will be able to pass on the
message to the larger number of the population in once.
PP also can develop the alternative of OC it will help the company in getting the better response
from the market as with the help of the same organization can easily give the better solution.
This will also bring the multiple benefit for the organization as it will help the company in
satisfying the need of the customer and also will help the company in not loosing the customer
base also at the time of the protest.
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l壱REFERENCES
Books and Journals:
Kuznetsova, S. A., Kuznetsov, K. and Kuznetsov, A., 2019. HOW TO INCREASE PUBLIC
CONFIDENCE IN UNDERSTANDING AND USE OF THE BANKING SYSTEM:
MARKETING MODEL ‘NETS FOR TRUST’. Financial and credit activity: problems of
theory and practice. 2(29). pp.13-20.
Li, F., 2018. EFFECT OF SHAREHOLDER VALUE PERSPECTIVES ON ETHICAL
DECISION IN EMERGING MARKET: THE ROLE OF EGOISM AND ETHICS OF
AUTONOMY. Northeastern Association of Business, Economics and Technology, p.201.
McMurrian, R. C. and Matulich, E., 2016. Building customer value and profitability with
business ethics. Journal of Business & Economics Research (JBER). 14(3). pp.83-90.
Peters, S. and Maniam, B., 2016. Corporate fraud and employee theft: Impacts and costs on
business. Journal of Business and Behavioral Sciences. 28(2). p.104.
Rowden, M., 2017. The Art of Identity: Creating and Managing a Successful Corporate Identity:
Creating and Managing a Successful Corporate Identity. Routledge.
Shanahan, F. and Seele, P., 2016. Ethics and the Development of Reputation Risk at Goldman
Sachs 2008–2010. In Order Ethics: An Ethical Framework for the Social Market Economy
(pp. 329-347). Springer, Cham.
Vadastreanu, A. M., Maier, D. and Maier, A., 2015. Is the success possible in compliance with
ethics and deontology in business?. Procedia Economics and Finance. 26. pp.1068-1073.
Van Dijk, C. N., 2019. From painkiller to killer: the ‘oxy’case.
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