Resourcing Opportunities and Challenges for Leon in Global Expansion
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This report analyzes the resourcing opportunities and challenges faced by Leon restaurant in their global expansion plans. It provides recommendations to address these challenges.
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Table of Contents INTRODUCTION...........................................................................................................................3 1. Critically analyse the resourcing opportunities and challenges facing Leon in view of their global expansion plans...........................................................................................................3 2. How would you recommend that Leon address their key resourcing opportunities and challenges?.............................................................................................................................6 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10
INTRODUCTION It is necessary for organisation to manage and recruit staff in effective way so that they can be retained. For this they need to be recruit at right place and effective and proper training is to be given.However, to manage talent for different roles there are certain activities within the global talent managementwhere the Human resource activities can be considered. Through the help of the human resources Leone achieves its goals and objectivities. It is crucial to assist employees feel skilled, engaged, motivated that enables them to work within the direction of the firm to enhance the satisfaction of the clients as well as business performance(Murphy,De Coppi,. and Atala, 2019).This report will analyse the case study of Leon restaurant and resourcing opportunities as well as challenges in their global expansion plan. Besides that, some recommendations are also given in order to overcome those challenges. 1. Critically analyse the resourcing opportunities and challenges facing Leon in view of their global expansion plans There are many opportunities which exists in the industry that allows Leon restaurant to expand in different countries. Moreover, by hiring skilled and qualified staff it becomes easy for them to execute plans of global expansion.In a global context the demographic constraints are required to be taken care of primarily. Recruiting Talent The economic downturn caused the companies globally to cut down the jobs. Companies retained only those employees who were of great importance to the organisation and other employees were sacked out of their jobs. Huge shuffles were seen at the leadership levels. Leon has the opportunity of retaining skilled employees and also the challenges would be faced in expending its business globally(Wetherill,White. and Seligman, 2019). Training and developments For managing and enhancing the talents companies are require to train employees. On global expansions Leon will be facing problems in training and developing employees of other nation. At the same time it could also be seen as an opportunity as people from different nation could provide new ideas to the organisation(Wetherill,White. and Seligman, 2019). Retaining Talent
It is most difficult task for the HR department to retain its employees. If the talent of the organisation is not managed properly it can affect the organisation. On global expansion company will have the opportunities of having the employees available at relatively lower rates (Schneider. and Arnold, 2019). On the other hand to retain these employees is a great challenge for the Leon. Resource Opportunities Leon also facing various resource opportunities such as it plans to openover the next two years around 20 sites within the transport hubs across the Europe. It also becomes the partners with the HMSHost International considers as the food travel exportthat can already runs around nine restaurants that time Netherlands and United Kingdom. Additionally, this expansion involves airports in Spain, France, Kuwait, Saudi Arabia, Turkey as well as UAE. Vincent gives an interview where he plans to expand business within the High streets of Europe (Wetherill, White. and Seligman, 2019). While focusing on the Staff of the Leon, Vincent focuses on the importanceof hiring the right staff for right restaurateur as they have various restaurants and Vincent have personally focuses on the skills and experiencesof the staff and their suitability according to place and culture. When expanding overseas, Leon restaurant should seek assistance from a partner. This global partner should have knowledge of the labour laws and requirements set forth by your target country’s governing body. There are a few global expansion resources that can help business successfully start-up operations in the new market. They must analyse the needs, demands and preferences of consumers that are living in area where Leon restaurant wants to expand. It will help them in achieving their long term as well as short term goals and objectives(Schneider. and Arnold, 2019). They also have an opportunity to investigate about franchising in global expansion. This will assist Leon restaurant in reaching out large range of consumers. They must be engaged in making sure that internationally right people isbeing placedon rightjob withappropriateknowledgeand skills. Thishelpsfirmin establishing their market share in international market. Leon restaurant also have resourcing opportunity that includes making of marketing plan. Like for example they can decide what promotional strategy can be used to hire efficient as well as effective talent. This will help Leon restaurant in growing. Other opportunity which can be grabbed by firm is that they can also open up their business through Joint venture. In this they can make use of human resource of other local organization. This can assist firm in gaining competitive advantage(Frishammar, Richtnér.
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and Björk, 2019). It will also assist them in making their presence in global market. They can also work on increasing their brand equity by selling out high quality of goods and services. Leon restaurant can also attract through third party websites in order to attract diverse pool of employees. This will also help them in gaining competitive advantage. It will also increase profitability and revenue of organization. It will also help Leon restaurant in reaching out ultimatedestination.TheycanhirethroughIndeed,monster.comandmanymoresites. Opportunities such as Recruiting the individuals from the effective marketing as the marketing managers of the Leon Focuses on various websites so that they can easily attract the employees by their online websites of Leon as it attracts the strangers as well as turning theminto the websites by high quality contents ,targeting relevant keywords as well as through social networking sites. Challenges Besides that, there are some challenges as well which is currently been faced by Leon restaurant in global expansion. Due to these challenges it has become difficult for restaurant to expand. Along with it, they are not able to retain employees and place right manager at right place. So, the challenges are described below: In today's world there is globally expansion of the firm may be chaotic well as stressful but it was not the reason to defer while taking the business internationally (Murphy, De Coppi,. and Atala, 2019). There are various challengesfaced by the Leon within the global expansion. Such as when Vincent expands business withinUSA, there are various new things that can be learned within the USA such as Americansresponds very well when the names comes on the concepts of the Mediterranean menu. As according to the reports Americans May follows the diet of Mediterranean style as it can reduce the overall death rates that involves Parkinson's diseases,cancer,cardiovasculardiseasesasMediterraneandietsinvolvesthefruits, vegetables ,beans, seeds, breads, olive oil as well as some moderate amount of red wine. One more challenge that can be faced by the Leon firm is staffing retention consistently struggled due to cause of the Brexit as that time there is an increase level of the insecurity among the workers of the Leon and many organizations within the United kingdom as this becomes the major challenge. At that time hospitality sector faces around of around 60,000 workers as due tothe immigration rules. So Leon faces the shortage of the Staff where there is a need of the staff for expanding the business (Troemner and Cusatis, 2019). Leon also get to learn that there are very
frequent changes comes within USA such as marketing trends ,sales ,lifestyle of the people and this could also becomes the barrier for Vicnet as it is hard to recognize the taste of the people as people change their taste rapidly. It is also challenging forthe Firm to appointthe right managers as managers hold so many responsibilities regarding the employees and various management and operations for the firm and at the time of Brexit there is shortage of the Skilled managers so it has been difficult for firm to get the good managers at the time of Brexit. Managers are also responsible for the global expansion operation's within the Untied Kingdom Vincent is also looking for establishing business outside the United kingdom but due to the Unhelpful taxes for examples Apprenticeship levy and business rates there is very hard to doing business and considers as most challenging (Gallagher,2019). Last but important challenges faced by the health and safety issues as due to the issue of the menu as well as communication as Americans focused more on the Mediterranean menu as it seems healthy for them. the restaurant is not able to design a proper menu as per needs of people. furthermore, the communication is not done in proper way to customers. alongside, ineffective design of menu is becoming a challenge. The Leon restaurant is not able to expand in other markets. 2. How would you recommend that Leon address their key resourcing opportunities and challenges? It is necessary for Leon restaurant to overcome the above challenges so that they can grow and expand in new markets. Also, it will be easy for them to manage their operations and generate more revenue. so, it should berecommendedthat in order to overcome the challenges there are some recommendation that should be followed by the firm(Fairbanks and Buchko, 2018). In order to retain staff the recommendation are as follows Finding thethat the employees should be full aware of their roles and responsibilities. They can achieve it by having the job plan first and than gives regular feedback on an performance of the staff members.As if the staff members feels not so confident about their roles and unclear about their responsibilities than they feel disgruntled as start searching of the new job. Firms can also pay the competitive salaries to their employees as especially when the funds are low as well as budgets are tight. They have to appraise their employees timely
so that they can be motivated timelyand hence not switching the jobs regardingthe increment of the salary. Employees can be feel more relaxedwhen the working conditions are flexible. For example if a firm expect that their employees must be answerable for the clients at the late night than they must understand they will came late at morning. Firms can pay close attention to the employees who may closer hopper to the jobs not for someone who are switching job regularly. Firm can look for someone who is interested in growing simultaneously with firm instead of getting the experiences and switchingto other place. Firms can give the employees perks that they are not getting somewhere else without breaking of their budget. Such as provide themnap pods and free meals. Also provide them to free VIP tickets regarding special events(Ma and Huang, 2019). In order to solve the healthy related issues recommendation are as follows The Leon can launch the concept of the Asian dining and expand its further all over the Middle east and Europe. The Leon can alsofocused on boom in vegan as well as opening of the plant based restaurant that would consider as one of the best decision of Vincet. As according to People desires for healthy food is getting stringer day by day. Leon must also opens a healthy bar that merges the concepts regarding wellness, genuineness as well as taste. With the help of the juice bar Leon focuses on the Healthy eating concept. The manager of restaurant must form a policy which will include guidelines and procedure to be followed by staff. Besides this, they can set certain standards on basis of which food is prepared. Thus, it will be useful for them to maintain hygiene and solve health related issues. In order to solve the healthy related issues recommendation are as follows Within the restaurant employees uses the knives in kitchen as consider as an integral tool so for safety purposes They mustdo proper storage of knives when they are not in use. Apart from it should be to assure that the employees uses the right knife as it involves the size as well as sharpness. Leon's employees must also assures that the knives are properly placed when they are not in use. Employees can use the various types of the safety gear
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so they can avoid the cuts regarding the sharp knives. Leon should alsofocuses the healthy practices such as employees of the restaurant must wear the gloves. Employees of Leon should uses the shoes that can provides them safety while falling spills or objects that can burn their skin. In restaurant some food substance can spills on the floor and makes floor very slippery(Colasanti, Matts, and Wojciak, 2019). Also, if there are no spills than also some floors are slipperythan also within restaurant some people may be slip due to the various objects around them. Employees can also falls into some sharp or hot liquid. One of the best shoes than can be wear by the employees of Leon are of rubber soles. As rubber provides good grip on various types of flooring that can be used within various restaurants. Leon is considered as the busy workplaces. Waiters and cooks could be busy at each and every minute as an outcome is stress. Stress can influence thinking of cooks and waiters. As stressed cook puts more oil in fan and leaves it as well as forget that ultimately leads to the fire. Thus the management encourages staff members to deals the issues regarding stress. It also assure that they have also healthy mind within workplace. In order to hire right managers it is recommended that Training and developing of the managers should be there. As hiring the persons who are serious at their job and not switches their career regularly because of therise in the salary. Training must be provided them so that they get to know the polices of the firm and also how to manage new employees, their work and more. After a certain time development is essential on a regular basis by providing them training time to time and able to deal them to handle any kind of situation. Hiring process should be improved- It isrecommendedthat hiring process of a manger should be improved as hiring is considered asfirst and foremost factor that need to be more focused and improving. As instead of asking them irrelevant questions there should be needed to focuses on the skills, capabilities,skills, potential, confidence of the individuals(Legenvre and Gualandris, 2018). When providing advertisements regarding job vacancies as that time there should be proper requirements of the job such as experiences,education,knowledge as well as skillsthat are needed for the job. It will helps in attracting as well as evaluating the candidates that canfulfilthe requirements as
well as responsibilities. It is considered as a good idea that within an evaluation process more people involved within process. It must be recommended that Managers can be hire by using the social media platforms such as Facebook, Twitter, LinkedIn and many more as it targets the more number of the audience. Also managers must be appointed who are able to fit within the culture of Leon. HR managersof the Leon must check the candidates that have social skills that can easily communicate with the staff members especially with current employees as there is only willingness that can be considered as the Primary thing that must posses the work. As if the individual cannot go along with their bosses and clients ,that cannot be considered as a great idea that can hire the manager of Leon. CONCLUSION From the above study it had been concluded that some challengesfaced by the Leon within the global expansion. Americans May follows the diet of Mediterranean style as it can reduce the overalldeath rates . Leonstaffing retention is considered as one of the biggest challenge . Brexitas that time there is an increase level of the insecurity among the workers of the Leon establishing business outside the United kingdom but due to the Unhelpful taxes creates problems for Leon restaurant. Furthermore, it focuses on theon resourcing asthe Staff of the Leon, Vincent focuses on the importanceof hiring the right staff for right restaurateur. Leon restaurant should seek assistance from a partner that can help business successfully achieving their long term as well as short term goals resourcing opportunity that includes making of marketing plan grabbed by firm open up business Joint venture.
REFERENCES books and journals Colasanti, K., Matts, C. and Wojciak, K.K., 2019. Making Local Sourcing Standard Practice: Lessons From Michigan. InInstitutions as Conscious Food Consumers(pp. 149-173). Academic Press. Fairbanks, S. and Buchko, A., 2018. The Opportunity Sourcing Matrix', Performance-Based Strategy. Frishammar, J., Richtnér, A. and Björk, J., 2019. Opportunities and challenges in the new innovationlandscape:Implicationsforinnovationauditingandinnovation management.European Management Journal,37(2), pp.151-164. Gallagher,K.,2019.ChallengesandOpportunitiesinSourcing,Preparingand Developing.Education in the United Arab Emirates: Innovation and Transformation, p.127. Legenvre, H. and Gualandris, J., 2018. Innovation sourcing excellence: Three purchasing capabilities for success.Business Horizons,61(1), pp.95-106. Ma, R. and Huang, Y.C., 2019. An opportunity-based explanation of entrepreneurial intention: evidencefromglobalsourcingsuppliersinChina.JournalofSmallBusiness& Entrepreneurship, pp.1-22. Murphy, S.V., De Coppi, P. and Atala, A., 2019. Opportunities and challenges of translational 3D bioprinting.Nature biomedical engineering, pp.1-11. Schneider,K.andArnold,M.G.,2019.StrategicSustainabilityMarketingandSocial Responsibility in the Textile Industry: Opportunities and Challenges in Africa. InStrategic Marketing for Social Enterprises in Developing Nations(pp. 213-246). IGI Global. Troemner, M. and Cusatis, G., 2019. Martian Material Sourcing Challenges Propel Earth Construction Opportunities.Matter,1(3), pp.547-549. Wetherill, M.S., White, K.C. and Seligman, H.K., 2019. Challenges and opportunities to increasing fruit and vegetable distribution through the US charitable feeding network: increasingfoodsystemsrecoveryofediblefreshproducetobuildhealthyfood access.Journal of hunger & environmental nutrition,14(5), pp.593-612.