Challenges in Talent Management and its Impact on Organisational Growth: A Case Study on Prufrock Coffee

Unit 11- Questions
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TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................1
INTRODUCTION...........................................................................................................................2
AIM:................................................................................................................................................2
OBJECTIVES..................................................................................................................................2
LITERATURE REVIEW................................................................................................................2
Talent management and its practices...........................................................................................2
Role of talent management in organisational success and growth..............................................3
Challenges faced by organisations in managing talent................................................................3
Approaches to overcome challenges of talent management........................................................3
RESEARCH METHODS................................................................................................................4
RESULTS AND INTERPRETATION...........................................................................................5
JUSTIFICATION OF METHODOLOGY....................................................................................11
ALTERNATIVERESEARCH METHODS..................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
APPENDIX....................................................................................................................................14
Questionnaire.............................................................................................................................14
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INTRODUCTION
Talent management is defined as the approach to select, attract and retain the employees
for long term within organisation (Harsch and Festing, 2020). This can be achieved by means of
effective workforce planning, learning, employee engagement, and succession, development and
performance management. However organisational culture and business environment factors
impose vast range of challenges in achieving this objective of organisations (Whysall, Owtram
and Brittain, 2019). As a result companies often face difficulty in not only retaining skilled and
talented employees but also in serving customers with good quality services.
This study will evaluate the various challenges faced by companies in managing their
talented resources by case analysis of Prufrock Coffee. It is a small size cafe situated in London
which aims at providing excellent services to its customers by means of highly skilled
workforce. Talent management practices and issues have significant impact on growth objectives
of organisation because the behaviour and outcomes of employees greatly affect customer
retention as well as brand perception which is essential for organisational growth and success. In
today’s competitive scenarios hospitality service providers are struggling to achieve growth by
keeping their talented and innovative workforce secure.
AIM:
The aim of this study is to investigate the contemporary challenges in talent management
and its impact on organisational growth and performance: A case study on Prufrock Coffee.
OBJECTIVES
 To evaluate the role of talent management and its related challenges
 To identify the strategies to overcome talent management issues
 To assess the impact of talent management on organisational success
LITERATURE REVIEW
Talent management and its practices
According to Claus, (2019) talent management (TM) has become one of the most
influential strategies adopted by firms to gain competitive benefits. Particularly in hospitality
industry the growth of organisation is affected by the perception customers have about employee
behaviour or efficiency of staff members. With globalisation and fierce competition between
local and global service providers, skilled individuals have lot of great opportunities to grow.
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Thus organisation needs to adopt advanced strategies so that they can retain their employees for
long term and can manage their growth in more integrated approach. In this context Pandita and
Ray, (2018) stated that for retaining good employees organisation must have innovative and
flexible culture so that individuals can identify and align their professional growth with that of
organisational success. In order to gain competitive benefit recruitment policies must be highly
productive. Use of technology and globalisation trends and improved human resource polices
can make it possible for the organisations to retain their talented resources and to utilise them for
achieving growth (Gupta, 2019).
Role of talent management in organisational success and growth
As per the view of Gallardo-Gallardo, Thunnissen and Scullion, (2020) talent
management encourages firm to bring significant improvement in recruitment, development as
well as retention programs of the firm. Thus for employee retention organization invest great
efforts in employee development and workforce. It results in improved operational efficiency
and high quality services. A better and talented work force also makes it possible for the
organization to develop a long lasting and impactful customer relation and satisfaction. Collings,
Mellahi and Cascio, (2019) elucidates that hospitality firms can survive competition only if they
have loyal customers and this can be done only by high quality guest experience delivered by
talented workforce. Thus to grow and achieve success objectives it is necessary that talent must
be valued and effectively managed within organisational culture.
Challenges faced by organisations in managing talent
According to Crane and Hartwell, (2019) ncreasing competition in hospitality sector is
one of the greatest challenge in retaining talent. Global as well as other local service providers
used to offer plenty of attractive packages and benefits to attract the talented candidates. In many
successful organisations ineffective leadership approaches results in employee dissatisfaction
and ultimately results in poor retention. In similar context Narayanan, Rajithakumar and Menon,
(2019) stated that on many occasions inexperience with technology due to lack of proper
development programs and outdated recruitment processes can also deprive firm of talented
people who can help organisation to reach new heights of growth.
Approaches to overcome challenges of talent management
As per King and Vaiman, (2019) in order to enhance and retain the talent within
companies it is required that organisational work culture must be improved. The leaders must
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