Managing Information Technology in Mc Donald's

Report About a Company

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Detail and history of business company......................................................................................1
External analysis ........................................................................................................................2
Porter five forces model.............................................................................................................4
Analysis of Porter's value chain and importance of activities.....................................................6
Discussion on how businesses could deploy information technology to improve its business
processes and to address any issues and concerns that are highlighted in analysis....................7
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Information management technology is referred as a processes, systems, hardware and
software company that uses to conduct its day to day to operations(Omekwu, 2006). Various
budget line that encompasses all systems and costs of setting them up and maintaining them is
known to be information management technology. In general information technology is said to
be discipline where all information technology resources of a company are managed in
accordance with its need and priorities. It consists of tangible investments such as hardware,
software, networks, data and data centre facilities and as well as staff who is being hired to
maintain them(Ilmudeen and Bao, 2018). This report is based on managing information
technology concept of Mc Donald's, which is a American fast food company and opened up its
business as a restaurant that mainly deals in providing hamburgers. The report below includes
detail and history of business company, external analysis, porters five forces model, analysis of
porter's value chain and importance of activities, discussion on how businesses could deploy
information technology to improve its business processes and to address any issues and concerns
that are highlighted in analysis along with its conclusion.
MAIN BODY
Detail and history of business company.
Mc Donald's corporation is an American fast food company, that was founded in 1940
and it opened up as an restaurant in United States. Company majorly deals and carries its
operations in providing Hamburgers to customers. Mc Donald's is considered as an world 's
largest restaurant chain by its revenue and serving over 69 millions customers on daily basis in
across 100 countries(Harlie, Rajiani and Abbas, 2019) . Company is basically best known for its
hamburgers, cheeseburgers and fr french fries along with that company is also focusing on
providing chicken products and breakfast food items like soft drinks, milkshakes, desserts and
wraps. In response to constant changing customer's tastes and a negative backlash as its food
items comes under unhealthy.
Mc Donald's is taking use of various information technology tools and it is considered as
one of most successful as well as famous brand across global world. Company is trying to
improve its applications of IT and information system on relation to corporate goals of company
as considered as one of priorities of company. At first company was started in 1948 by brothers
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Maurice and Richard Mc Donald in San Bernardino, California. They bought appliances for their
small hamburger restaurant from a salesman Ray Kroc, who was intrigued by their requirement
for eight malt and shake mixers(Benckendorff, Xiang and Sheldon, 2019). As when Kroc
visited to brothers in 1954 to determine how a small shop could sell large number of milkshakes,
and analysed a simple, efficient format which permitted brothers to produce huge quantities of
food at low prices. And self service counter has reduced the requirement for waiters as
customers were receiving their food quickly as hamburgers were cooked ahead of time, wrapped
and under heat lamps. And by seeing a great promise of in their restaurant concept, Kroc offered
them to start a franchise program for Mc Donald brothers (Pearlson, Saunders and Galletta,
2019). And on April 15,1955, they opened their first franchise in Des Plaines, and in same year
they launched Mc Donald 's corporation. After that public face of Mc Donald's was created in
1963 with a introduction of a clown that named Ronald Mc Donald. After that this chain
continued to expand domestically and internationally expanding to Canada in 1967 and there are
operating in more than 35,000 outlets in across more than 100 countries in early 21st century. As
a luck Mc Donald's has became most popular family restaurant that emphasizing on affordable
food, fun and flavours which appealed to children, teenagers and adults.
As now Mc Donald's is considered as one of most successful and well famous brand
across global world. As information technology in company helps company to enhance their
customer relationship management, marketing and sales activities by providing a real time
transmittal of their inventory, point of sale or POS and as well as financial data.
External analysis
External analysis is performed by business companies to determine and analyse external
factors of companies that could affect its external business environment(Davenport and Beers,
1995). External analysis could be carried by performing PESTLE analysis that includes
determining external political, economical, social, technological, legal and environmental
external factors that could affect company's business operations. In terms of Mc Donald's
PESTLE analysis of company that determine its external factors are as follows:
Political factors:
These factors determine extent and factors of government and government policy that
could create an impact and affect a particular company. Political factors of company consists
political policy and stability and as well as trade, fiscal and taxation policies. So it has been
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