Report on Amazon Australia - Marketing Strategies and Future Growth

Running Head: REPORT ON AMAZON AUSTRALIA
Report on Amazon Australia

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Report on Amazon Australia
Executive Summary
This entire project has been done in a report format, which gives detailed information
about the marketing strategies used by the organization in Australia. The report starts with an
introduction to the topic that has been discussed throughout the assignment. Next, a vivid
description has been given on the background and the history of Amazon. This will give the
readers an idea about the core functions and the presence of the organization in the entire world.
Next in the report, analysis has been done on the marketing strategies used by Amazon in
Australia since its genesis in the country. Later the report deals with the strategies that will
enhance the growth of the organization in the coming future.
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Report on Amazon Australia
Table of Contents
Introduction......................................................................................................................................4
Background to the Company...........................................................................................................5
Marketing Analysis..........................................................................................................................6
The Nature of Amazon Australia’s Marketing Strategy or Strategies since it began..................6
Strategic Marketing Options for Amazon Australia moving forward.........................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
Appendix........................................................................................................................................11
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Report on Amazon Australia
Introduction
Every organization needs to develop some marketing strategies in order to survive in the
market among the other competitors. Amazon being a goliath in the e-commerce sector has
recently opened up its operations in the continent of Australia (Jager, 2017). Being one of the
biggest e-commerce retailers in the world, Amazon took time to enter the market of Australia as
it faced hindrance from the other traders and the retailers of the entire continent. Amazon opened
up its operation in Australia last year in the month of April, 2017. Every organization needs to
have marketing strategies in order to fetch the potential consumers from the market. Marketing
not only means promotional activities for selling the products and. Marketing includes a wide
array of activities which includes researching the market for understanding the needs and the
psychology of the potential consumers and so on. In this project, a brief discussion will be
provided on the background of Amazon (Jager, 2017). In addition to this, marketing strategies
used by Amazon since its inception in Australia will also be discussed. In addition to this, the
marketing strategies that can be used by Amazon to attain growth in the future will also be
highlighted.
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