Report on Bunnings- Innovation Design for a Multinational

Reflective Report
Name of the Student:
Name of the University:

Reflection
In the words of Pablo Picasso, “Everything you can imagine is real”. In this module, I
have studied about Bunnings, an organization selling home improvement products across
Australia and New Zealand. First and foremost, I found it interesting and challenging to design
innovation for a multinational. I used creative imagining for application of tools and suggesting
new methods of improving issues. It helped me understand the real issue in a better way due to
visual representation. I made use of Bono’s Six Thinking Hats that made me think the solutions
critically. I also applied radiant thinking models such as mind mapping. I made a sketch using
multiple colours for mind mapping. This strategy proved beneficial for my personal learning as I
developed better insight towards the benefits of improving delivery.
For idea generation, I used the brainstorming method that helped me think of multiple
reasons and find out the problems related with outsourcing partner service. It was helpful as I
came up with multiple alternatives about delivery services. I found it challenging to use IPPCO
model. I think that the model could be explained in an elaborate way for better understanding.
For me, personally, the creative cycle started where my team was assigned the task for applying
ideas and developing an innovative solution for the future value of the company. I have come to
realize that while I may possess certain competencies such as coming up with ideas, I lack to
exploit or manage the structure of the project. I lack conceptual sills that can make it difficult for
me to launch a successful project in reality. I need to exploit multiple market opportunities and
improve persuasion skills. I am more of a follower by nature as I was not able to convince my
team members of the certain ideas I wish to incorporate.