Report on Business and the Business Environment - Coca Cola

BUSINESS AND THE
BUSINESS
ENVIORNMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Different types and purposes of organisations......................................................................1
P2. Size and Scope of various types of organisations.................................................................1
TASK 2............................................................................................................................................1
P3 Relationship between different organisational functions.......................................................1
TASK 3............................................................................................................................................3
P4. Positive and negative impact of macro environment upon business organisation................3
TASK 4............................................................................................................................................5
P5 Studying on Internal and External Analysis..........................................................................5
P6 Ways in which Strengths and Weaknesses interrelate with macro factors............................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In modern era, business environment can be stated as ample number of both internal and
external factors. These components directly put impact on business activities in a positive or
negative way. It is mandatory for executives of organisation to find out needs and wants of
customers and modify or make products as per their requirements to sustain in marketplace for a
long period of time. Apart from this, delivering goods and services to consumers as per their
needs is a basic activity. This helps company to make long term relationship with users and with
this, satisfaction level also gets increases of them. In this report, Coca Cola, the multinational
organisation has been chosen. This company manufactures soft drinks from 1886 and selling
them in all over the world. Assignment includes various enterprises with their sizes, structures,
etc. Apart from this, functions of organisation are getting linked with goals of business has also
been considered. Lastly, assessment is putting light on both positive and negative impinging of
macro environment on business.
TASK 1
P1. Different types and purposes of organisations
Covered in PPT
P2. Size and Scope of various types of organisations
Covered in PPT
TASK 2
P3 Relationship between different organisational functions
Organisations main objective is to make profit. These companies have many departments
which performs different activities. These divisions have set objectives and staff members under
this sector works to hit targets that has been set by them. These subsections directly and
indirectly helps in enhancing or running business in a successful manner. Coca Cola have
maintained sustainability in marketplace by these sections only. Various number of department
are as follows:
Marketing department: This department can be stated as one of the main section of Coca
Cola. Analysts of this company research marketplace so that better decisions can be made. By
this, Coca Cola improves both productivity and profitability. In today's world, it is essential to
look what consumers are asking. With the help of this employer can modify their products and
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services according to requirements of customers. This section, mainly focuses on improvising
goodwill and brand image of organisation. Apart from this, actions that has been taken after
analysing market may aid in giving rivalry to competitors. Many strategies in this context can
help Coca Cola in enhancing revenue of business. This subsection is connected with other
departments like finance, human resource and etc. Majorly, it stays affiliated with financial
department as for implementing plans and strategies it is mandatory to have proper sort of funds.
By this only a plan can be successful in an effective manner.
Human Resource Management: Managers under this sector majorly looks forward in
recruiting talented candidates so that vacant seats gets filled. It is mandatory to select the correct
applicant at right time. Supervisor of this department has a huge responsibility as in modern era
it is important for management to enlist people who are talented. With the help of this Coca Cola
can easily improve quality of products, enhance profitability and etc. Innovative ideas of new
candidates can easily aid in attaining objectives in a short period of time. Apart from this, it is
duty of HR manager to resolve all the issues and conflicts so that they do not hamper their work.
Because of this, productivity of company may get decreases.
Operations and production department: Main objective of Coca Cola is to earn profit.
This can be done by providing services and goods to customers as per their needs and wants.
This department usually changes raw materials, resources, capital and etc., into final goods and
services. It is important for Coca Cola to make quality soft drinks to sustain in market. This
department stays connected with other subsections like finance department provide funds so that
raw material can be purchased and HR department may aid in giving workforce.
Financial department: One of the important department for every single organisation. A
company that do not have this subsection may not survive long at marketplace. As it is necessary
to set budget from time to time so that profitability of company do not gets affected. Capital is
mandatory to run all activities in timely manner. Apart from this, management of this department
influence investors to invest on their plans in small business enterprises. Companies like Coca
Cola easily gets these investors as they already have a huge name in the market. Apart from this,
management of financial department gives salary to staff members and other finance related
decisions can be made under this section only.
Therefore, it has been analysed that interrelation in between these departments plays a
crucial role when it comes to hit targets of the company. On the other hand, if all these functions
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