Business Environment of Coca Cola
Added on 2020-07-23
12 Pages3375 Words76 Views
BUSINESSENVIORNMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1(Covered in ppt.) ................................................................................................................1TASK 2............................................................................................................................................1P3 Relationship between various functions of an enterprise and its link with objectives andstructure of firm...........................................................................................................................1TASK 3............................................................................................................................................3P4. Positive and negative impact of macro environment upon business organisation................3TASK 4............................................................................................................................................4P5 Studying on Internal and External Analysis..........................................................................4P6 Interrelation of Strength and weakness with external Macro factors....................................6CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................8
INTRODUCTIONBusiness environment is a combination of internal and external factors which affect wholeactivities of the company. In this, internal factors are controllable by the firm but on the otherside, external factors are not controllable. Thus, it is vital for manager to the company toeffectively consider all the aspect and factors before preparing any strategies. Along with this,technologies, government policies, ethics of the firm and many more are main factors whichhighly affect the operational activities in positive and negative manner. In this manager also playvital role in managing as well as evaluating all the factors with the purpose of reducing thenegative impact on company activities (Zsambok and Klein, 2014). With the help of this,company easily enhance their profitability level at market place and at the same time alsoestablished their positive image. For attaining better success, company needs to produce qualityservices as per market and customers needs which may leads in creating customers base withinthe company. Present report is based on Coca Cola, is famous and biggest beverage company asthey operate their business in various countries with the purpose of attaining better success.Different type of companies with their purpose if mentioned in this project. In addition of this,size, scope, and its legal structure is also mentioned. At the last of the project, positive andnegative impact of macro and micro environment is also discussed here.TASK 1(Covered in ppt.) TASK 2P3 Relationship between various functions of an enterprise and its link with objectives andstructure of firmEvery company run their business with a motive of gaining maximum benefits from theproducts they are manufacturing or selling. Company try to sell products that are excellent inquality and this enable them in establishing a positive brand image in front of its customers. AsCoca-Cola is a renowned company and operates its business globally and by this they arefulfilling their motive of getting higher success in market area (Meiners, Ringleb and Edwards,2014). Business environment must be considered by the manager of Coca-Cola so that they canhit their desired targets right on time. Thus, it is assisting company in gaining a better position atmarket area and gives an opportunity to improve its overall performance. Along with this,1
different departments also play an prominent role in managing all the activates in an effectivemanner and these are explained below:Human resource department: In every company human resource department plays animportant and crucial role by fulfilling basic requirements of an organization. Their prime role isto select eligible candidates who are suitable for the job. Furthermore, for improving their skillsand knowledge they provide training programs for both existing and new employees. Managersalso on the basis of talents assign task so that it can be accomplished in speculated time frameand in an appropriate manner as well.Research and development: This is determined as an essential department whichundertakes activities of identifying the needs and wants of customers (Zeng, Li and Duan, 2012).This assist company in manufacturing goods according to the choices and preferences ofcustomers. Thus, in context with Coca-Cola it is helping them in providing better services to itsconsumers and as a result they are gaining competitive advancement. Therefore, prime role ofresearch and development so to go through the recent trends that are available in the market areaand for this, managers of firm formulate questionnaire and it is assisting them in getting relevantinformation. Sales and marketing: Sales and marketing goes hand in hand as for increasing its salescompany incorporated different marketing strategies (Sekaran and Bougie 2016). In case ofCoca-Cola they are using latest tools and technologies which are helping them in manufacturinggoods in speculated time frame. As a result, it is helping them in enhancing sales andprofitability at a same time. Finance: Finance is important if company wants to execute their business activities in aproper manner. Thus, in case of Coca-Cola, they are not having such kind of problem as theyhave adequate amount of money for making any kind of modification or establishing a freshproduct. Along with this, is a firm have ample amount of money it will help them in purchasingraw material of best quality at a reasonable cost. 2
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