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MGT502 : Business Communication

   

Added on  2020-04-15

9 Pages1950 Words195 Views
Running head: BUSINESS COMMUNICATIONBusiness CommunicationName of the Student:Name of the University:Author’s Note:

1BUSINESS COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................2Overview of the organization..........................................................................................................2Communication strategy of Zara.....................................................................................................3Conclusion.......................................................................................................................................6References........................................................................................................................................7

2BUSINESS COMMUNICATIONIntroductionBusiness communication largely determines the success of the organization, as effectivebusiness communication provides an opportunity for the company to ensure a clear flow ofinformation within the organization along with communicating with the target customers forselling the products. Therefore, effective business communication helps in gaining a competitiveadvantage by communicating the products efficiently with the customers (Bovee, Thill and Raina2016). This report introduces the communication strategy of Zara, a leading Spanish fashion line that isinternationally established. The communication strategies include advertising, types of digitalchannel and types of digital media the organization uses for communicating. Overview of the organizationZara is an internationally acclaimed Spanish clothing and accessories retailer firstestablished in 1975. Massimo Dutti, Pull&Bear, Bershka, Zara Home and Oysho are the majorfashion brands owned by Zara. The business organization manages up to 20 clothing collectionsin 2017. Zara is a multinational clothing and accessory retailer with its branches present aroundthe world (Zara.com, 2017). The clothing and accessories of Zara of highly or premium pricedthat mainly targets customers with higher income group. However, Zara also has a clothing linefor average people. In this technological age, the company uses digital channels and digitalmedia to communicate their products to the target customers. Zara has used digital advertisingfor reaching out the various customers around the world along with providing online customerservices (Zara.com, 2017).

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