Report | Digital Marketing Strategy

   

Added on  2020-03-16

13 Pages1885 Words48 Views
Running head: DIGITAL STRATEGY OF TARGET DIGITAL STRATEGY OF TARGET Name of the Student:Name of the University:Author Note:
Report | Digital Marketing Strategy_1
1DIGITAL STRATEGY OF TARGETExecutive Summary The purpose of this report is to show the critical thinking and analyze the digital marketingstrategies adapted by an Australian brand Target. The study has been conducted byexplaining the reasons of its failure in the digital marketing and identifying the targetcustomers for the brand ad how to implement face book, instagram and other social mediaplatform in the digital marketing strategy. The report will conclude with the necessity of theimplementation of the digital marketing strategy. It is recommended to implement thosestrategies.
Report | Digital Marketing Strategy_2
2DIGITAL STRATEGY OF TARGETTable of ContentsIntroduction................................................................................................................................3Digital Marketing Strategy of Target.........................................................................................3Digital Marketing and Facebook................................................................................................4Digital Marketing and Instagram...............................................................................................5Digital Marketing and Twitter...................................................................................................6Recommendation........................................................................................................................6Conclusion..................................................................................................................................7References..................................................................................................................................8Appendices.................................................................................................................................9
Report | Digital Marketing Strategy_3
3DIGITAL STRATEGY OF TARGETIntroduction Digital marketing or the data-driven marketing is a process of selling or marketing theservices or the products using the digital medium or technologies (Chaffey and Bosomworth2012). The digital marketing procedure is occurred based on the internet. The technique ofthis marketing using the digital media includes search engine optimization, contentmarketing, e-commerce marketing, social media marketing and optimization, campaignmarketing. Strategies and marketing plans have been developed by the companies to sell theirproducts using the digital platform as people use more digital media than visiting physicalshops (Bång and Roos 2014). The aim of this report is to design a digital marketing strategy for the Australian brandTarget. The report will also identify and describe the target audience of the brand and thereasons of its failure in meeting the requirements of the targeted audience digitally. Thereport will show the process of implementation of the Facebook, Instagram and other digitalmedia in its digital marketing strategies. Digital Marketing Strategy of Target Target is based on Australia and it is a mid-ranged departmental store chain and wide-ranging retail services that include food, home ware, clothing and digital goods. The retailservice fulfils the daily needs of the local people. It has wide range of products and targetedaudiences from different cultural and geo-political background (Target.com.au 2017). The brand Target should develop a digital marketing strategy that would help it togain customers from all ranges. Due overflowing waves of digital media and marketing, thebrand has started to loss its valuable customers, as it could not develop effective digitalmarketing strategies. The organization, Target has its limitations in processing the services.
Report | Digital Marketing Strategy_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Digital Marketing Strategies for Costa Coffee
|8
|1185
|477

Assignment on Social Media (pdf)
|4
|1494
|109

Principles of Marketing Management
|5
|700
|1

Digital Marketing of Ozbargain websites : Assignment
|6
|1269
|30

Practical Digital Marketing
|12
|854
|50

Digital Marketing - Assignment Doc
|19
|2591
|389