Report On Disneyland Paris Resort-Sales Strategies &Investment Program

Added on -2020-02-05

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DISNEY CASE STUDY
TABLE OF CONTENTSIntroduction......................................................................................................................................3Main Body.......................................................................................................................................31) Mistake of Disneyland Paris....................................................................................................32) Improvements..........................................................................................................................5Conclusion.......................................................................................................................................5References........................................................................................................................................62
INTRODUCTIONDisneyland Paris is the entertainment resort situated in Mar ne-La-vallee. It is worldfamous theme park, records show that in the year 2006 revenues of the resort get raised to 13%.It was due to new visitors and traveler were taking interest in this place. Sales strategies andinvestment programs have give huge success to the Disneyland Paris Resort and supported thepark in attracting more visitors towards the place. Present report is completely based on the casestudy of Disneyland Paris (Bohas, 2016). Assignment will discuss the mistakes of the Parisresort in 1992 through to 2006. In addition to this, strategies will be illustrated for improvingsales and revenues of the resort.MAIN BODY1) Mistake of Disneyland ParisDisneyland is earning good revenues but before some times it was failed to run itsbusiness successfully. In the fourteen year history it is found that there have been many ups anddown in the resort in the year of 2005 the company was declared as bankrupt. Wrong marketing strategies: As it is found that Disney decided to expand its business inmany more countries to get high success. It opened its venture in the Europe, it has used theAmerican management style there (Newell, 2013). It did not focus on the culture of the nationand used predefined strategies as per its home nation. When it entered into the French then alsocited firm has used the same strategy. Disneyland Paris failed to realize that companies have toadopt different strategy for different countries. It just photocopy its operations in differentlocations. By this way it had to face many unforeseen issues and Disney was not prepared tohandle such circumstances. Wrong strategies was the main mistake of the Disneyland Paris anddue to this it failed to run its business in many nations. That has given the firm huge financialloss and even reputation of the organization got down that time (Delaney, 2016). Poor assumption was another mistake of Disneyland Paris. As project managers expectedto attract 11 million people in the theme park. As due to poor market research cited firm failed toidentify the main factor that is currency movement. Ignorance of this element was the majormistake of the resort. Due to economy downturn people avoid to travel in Paris. Apart from this,3

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