Comparison of Online and Offline Marketing

This report discusses the positive and negative aspects of selling products online and offline. It also explores the challenges and measures of safety and privacy in the online world. Additionally, it compares and contrasts two tools for online communication during the COVID-19 pandemic.

REPORT

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Compare and contrast between positive and negative aspects of services and products being sold online
and offline...............................................................................................................................................3
Challenges and measures of safety and privacy that individual and businesses take when they go online
.................................................................................................................................................................6
Due to widespread of COVID-19 many businesses are turning to provide their services online select
two tools compare and contrast their features, application and suitability...............................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................11
INTRODUCTION

Digital marketing refers to that technology in which a person or a businesses can utilize
the internet and online base to marketing their products and services by using computers, mobile
phones and various other platforms to advertise their goods and services. Technology refers to
that tool that is measure to solve the real life world problems in an effective way. With the use
of technology a person can do small things on a small amount of time. This report is based on
how the business and an individual are move towards the technology use in the current time.
Because of COVID- 19 business are trying to keep their products and services on the online
platforms and communicate with their employees on that so that they can do their business
activities without any problem and earns a profit. It includes the various terms related to the
online and offline market of the products offerings. It involves the comparison and contrast
between the positive and negative aspects of selling the goods and services through online and
offline medium so that it is easy to evaluate the various circumstances to do a business and
which one is more suitable as per the current environment. It also explains the challenges and
measures of privacy and security that an individual and businesses face when they use the online
platform. It also includes the tools that businesses can use due to COVID- 19 and compare and
contrast their features, applications and suitability so that a firm can indentify the tool that is
useful for the organisation more(Huda and et. al., 2017).
MAIN BODY
Compare and contrast between positive and negative aspects of services and products being sold
online and offline
Online marketing refers to the process of using the web-based channels to aware the
people about the company’s products and services, brands. in this there are several methods that
can be used in this marketing is that e-mails, social media, search engine optimization, Google ad
words etc. It includes the advantage and disadvantage of using the online media for selling the
products and services this are as follows(Keengwe, 2015).
Positive aspects Negative aspects
The selling of products through online media is
very effective as the customer can buy the
products and services at any time whenever
The biggest negative aspects of online market
are that it contains high amount of
competitions because much business can serve

they want to buy it. There are no restrictions on
the time. This helps the business to increase the
amount of stock because of large customer
seeing and buying the goods.
the same products and services on the same
platform. In this a company can spend more to
place a unique identity by doing lots of
marketing, reasonable pricing strategy,
exemplary customer service and integrated all
three to enhance the sales and profits.
The positive aspects of the online selling of
products and services are that they contain
fewer employees. In this when a company can
set up their listing on the online media then it
requires less resource top handle this. it helps
in saving the money and earning more profits
from that source.
In online platform customer cannot feel and
touch the products they buy from the online
media. this is the major drawback for this type
of market. in this it contain more possibility to
not fit the products or not liking the good after
touching it when it arrives at the door. this
make the more returns of the product offering
and it contains more cost and time.
It is flexible in nature as when the people can
done the work from home than they make it at
any time because it is control and access
through the technology use like computers,
mobile phones, laptop etc.
In online selling of products and services by
the organisation place a lack of trust on the
peoples mind. in this customers cannot trust
the brand, goods and services easily due to this
they may face loss and lack of customer
loyalty.
In these customers can also promote the
companies products and services very easily by
sharing the website to their fr4inds, family
members or a strangers. on various platforms
like Twitters, Face book, You-tube etc.
The main negative aspects of the online market
is that it is totally depends on the hardware.
When the machine cannot work properly and it
is breakdown than the firm cannot function on
the online platform. And it will reduce the
customer’s loyalty and sales.
Offline marketing refers to that market where customer can personally visit the physical
store to buy the products and services. It includes positive and negative aspects that can be
shown below(Tømte and et. al., 2015).

Positive aspects Negative aspects
The major benefit of selling the products and
services offline is that the consumer can check
the offering goods physically that is not
possible online. In this people are satisfied
what they have purchased because of firm may
sale their products easily and earns a profits.
The biggest negative aspects of selling the
products to customers are that in these
customers cannot buy the product whenever
they want. They will purchase the goods when
the outlet is open. And in this customers cannot
enjoy the discounts and offers more.
Another positive aspects of the offline market
is that it does not contain high competition in
the market because they stay in the limited
place where there are less competitors due to
this customer cannot distract more towards the
other brand.
The negative feature of the offline store is that
it is not flexible in nature due to this employees
cannot adopts the work from home in
emergency.
In offline market customer trust is more as they
buy the products after trying and when they are
fully satisfied with the offering that a company
gives and it is not based on hardware due to
which functions and activities within
organisation won’t stop due to failure of the
hardware.
The negative aspects of the offline market are
that they contain more capital as compare to
the online market because to store the products
in an effective way to attracts the large base of
customers. It also includes more cost and time.
Above this report helps in showing the positive and negative aspects that online and offline
market contains. Therefore, in this businesses can do more research when they implement the use
of both. as per the current situation of the world due to COVID – 19 organisation need to focus
on the online market because it helps in saving the losses. This also helps in attracting the large
base of customers as compare to the offline market. In offline customer cannot visit anytime the
physical store to buy the goods but they use online media to buy the goods. As, online selling of
product offering company cannot connect with the customers very easily as compare to the
offline market. But online source helps in globalization of organisation due to using of the
various media like social media, Google Ad words, SEO etc. Online media is very flexible as
there employees are working according to their time set(Raney and et. al., 2017).

Challenges and measures of safety and privacy that individual and businesses take when they go
online
Challenges of safety and privacy that individual and businesses face when they are online
Use of online market is very risky in concern of the corporate world. In this many
businesses may lose their secrecy and lots of important data that is useful for earning the high
amount of profits. In this they contain the risk related to brand reputation, data protection and the
demand of the sales. To understand the challenges that an organisation may face regarding the
online market are as follows(Jacobs, Amuta and Jeon, 2017).
 Ransomware and virus attacks – It refers to the major challenge that an organisation
may face regarding the safety and privacy of the business. Here, ransom ware is a type of
malicious software that block the access of the use of computer system until the some of
money is transfer to the hackers. This will put the company in great loss and cannot fulfill
the demands of the customers. Another issue is that it also stole the employees personal
data due to this no employee can work effectively due to the fear of creeping the personal
data. All this risk can close the business and also loss the trust of workers and customers
from the company.
 Phishing – It refer to making the fake social media account which looks similar to the
actual and original account of the organisation. in this method hacker can attracts the
potential customers of the business firm and creep the original data that is related to the
consumers. This is the major threat or challenge that is faced by the companies and
because of this enterprise may loose attracting the new customers and retaining the old
ones also.
 Employee education – It is the challenge that is faced by the organizations regarding
safety and privacy of the business on online platforms. in this business firms can
concentrate more on giving the training related to the use of online accounts and also
provide then strict guideline for the workers related to do or don’ts. Like don’t share
passwords with anyone, do not click on ads, do not use online account on public WIFI
etc(Li and et. al., 2016).
 Brand impersonation – It is the major challenge that a businesses can face about the
safety and privacy. In current environment when people are more use to about the

technology companies can use the online platform to attract the large customer base. But
at the same time they face major issue of brand impersonation where other organisation
or competitors can promote the false things on the duplicate account of the business
venture and send the wrong message to the potential and targeted customers due to which
company may face major loss and much serious harm to the brand image.
Measures of safety and privacy that individual and businesses take when they are online
In today’s world use of digital platform is more trending and due to this organisation has
taken some measures of safety and privacy. So that they will retain the customers maintains their
trust level and earns a high amount of profits. There are various measures that a businesses may
take for securing the accounts that can be shown below(McKnight and et. al., 2016).
 Use a private browser – It is one of the best measures that is taken by the businesses to
secure and private the network from use of others. In this they mainly focus on private
browser to use the internet because of this it can reduce the creeping of information and
hacking. For using the private browsers many venture use the TOR network that helps in
maintaining the brand image and also retaining the customers for the long time.
 SSL and HTTPS security – It is another measure that is taken by the individual and
businesses for safety and privacy regarding. SSL pays more attention on security the
account and it also helps in providing the information regarding the web server and also
operates the encrypted connection. in this encryption ensures that the use of online
platform is secured also when they travel across the public internet. Here, HTTP also
plays an important role it secures the online activities at the time of checking the bank
balance. This helps in saving the financial resources from the competitors and maintains
their profits.
 Encrypt your e-mails – using the Encryption in e-mailing helps in saving the important
information form creeping. In this only senders and receiver can get the information,
attachments and the message. In this no passwords or any other authentication is needed.
This helps in maintaining the image of the brand in the worldwide and in front of the
employees. So they will retain with the firm and work effectively.
 Private browsing with VPN – Virtual private network refers to provides the security
measures to the organizations and help them more to secure there accounts. It can secure

the data on the public network that is use by the employees, customers etc. in this virtual
network can create an encrypted connection with the computer because it is the only key
to decode the data and information. it is very affordable in nature due to this many
organisation use this to safe the dat and make a privacy in the business firm(Tammaro,
2016).
Due to widespread of COVID-19 many businesses are turning to provide their services online
select two tools compare and contrast their features, application and suitability
Due to the attack of the COVID-19 on the world many businesses use the online app to
manage and maintain their work. to connect with the employees and assign them to task so that
there business activities cannot affect more. in this organizations provide services through using
ZOOM, Go to meeting app so that they will connected with the workers and offers the customers
as best services. the comparison between two tools can be shown below(Hracs, 2015).
Basis ZOOM Go To Meeting
Concepts It refers to the tre3nding
technology that a business and
organisation may use to
communicate with the people
even when they are placed on
a long distance. It provide the
service related to video
telephony and online chats
that is based on cloud peer –
peer software. during the
COVID attack it is an more
useful app.
It refers to the web hosted
service and marketed by
LogmeIN. It provides the
services related to the online
meeting, sharing desktop and
video conferencing that helps
in connected the people,
customers, clients by using
internet.
Features Security socket layer
encryption AES 256 Bits
encryption, Meeting protected
by the passwords. In screen
sharing feature zoom is
Security socket layer
encryption AES 256
encryption. It is based on the
risk authentication. In Go to
meeting screen sharing

slightly pulls ahead as it offers
more options. As it allows
dual monitor users to share the
screens.
contains less options as
compare to the ZOOM.
Application In this the application of this
ZOOM is that fist to download
the app and than click on host
a meeting where a person can
invite a number of person
maximum 100 people to join
that meeting. in this
organization can connect with
their employees for customer
satisfaction.
The application of using the
Go to meeting app is that
firstly user can download the
app and once it is downloaded
person can join the other
meeting or log in the
organizers accounts.
Suitability The suitability of the ZOOM
app is to record the whole
sessions, collaborate projects,
share and annotate other
person’s screen where
teachers, businessman can
meet with their students,
clients, customers, employees.
It is mainly used by the small
business.
Goto meeting can be suitable
for meeting only on windows,
Linux and MAC. Here, a
person cannot record the data
and information at the time of
meeting and it is mostly used
by the large organisation.
CONCLUSION
From the above concluded report it is to be concluded that the use of technology in the
current era is very prominent because the world is facing the problem related to COVID -19 due

to this many business enterprise can move towards the use of online platform rather than offline.
This report helps in giving the knowledge related to selling the products and services through
online and offline media so that firm can use the media as per their advantage and drawbacks.
Like in online source consumer can buy the products and services at 24*7 as compare to offline
business on the other hand they cannot connect with the marketplace as per the offline market
can. But due to the pandemic attack online market is more suitable one as compare to the offline
market. It also includes the privacy and safety measures that help in saving the company from
online threats and also helps in giving the knowledge related to what type of threats the person
face when they are using the online platform. It also inculcates the various tools that a business
can use to meet their employees and make the strategies to sales their products and services and
earns a high amount of profits. It includes ZOOM app and Go to meeting that helps in knowing
which is suitable for the different types of business venture(Huda and et. al., 2017).

REFERENCES
Books & Journal
Hracs, B.J., 2015. Cultural intermediaries in the digital age: The case of independent musicians
and managers in Toronto. Regional Studies. 49(3). pp.461-475.
Huda, M. and et. al., 2017. Empowering children with adaptive technology skills: Careful
engagement in the digital ınformation age. International Electronic Journal of
Elementary Education. 9(3). pp.693-708.
Huda, M. and et. al., 2017. Strengthening interaction from direct to virtual basis: insights from
ethical and professional empowerment. International Journal of Applied Engineering
Research. 12(17). pp.6901-6909.
Jacobs, W., Amuta, A.O. and Jeon, K.C., 2017. Health information seeking in the digital age: An
analysis of health information seeking behavior among US adults. Cogent Social
Sciences. 3(1). p.1302785.
Keengwe, J. ed., 2015. Handbook of research on active learning and the flipped classroom
model in the digital age. IGI Global.
Li, W. and et. al., 2016. e-Leadership through strategic alignment: An empirical study of small-
and medium-sized enterprises in the digital age. Journal of Information
Technology. 31(2). pp.185-206.
McKnight, K. and et. al., 2016. Teaching in a digital age: How educators use technology to
improve student learning. Journal of research on technology in education. 48(3). pp.194-
211.
Raney, L. and et. al., 2017. Digitally driven integrated primary care and behavioral health: How
technology can expand access to effective treatment. Current psychiatry reports. 19(11).
p.86.
Tammaro, A.M., 2016. Heritage curation in the digital age: Professional challenges and
opportunities. International Information & Library Review. 48(2). pp.122-128.
Tømte, C. and et. al., 2015. Educating online student teachers to master professional digital
competence: The TPACK-framework goes online. Computers & Education. 84. pp.26-
35.