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Wine Price Analysis: A Survey

   

Added on  2020-03-16

13 Pages3163 Words35 Views
Nutrition and Wellness
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Running head: WINE PRODUCTIONWine ProductionName of the StudentName of the UniversityAuthor note
Wine Price Analysis: A Survey_1

1WINE PRODUCTIONEXECUTIVE SUMMARYThe purpose of this report is to explore the range of contributing factors in determining theprice point of wine. A depth discussion about the input cost in winemaking such as theviticulture practice, growing and buying grapes, winemaking practices and the marketingforce in winemaking involving pricing and market segment has been discussed in this report.In addition, the case study of the winery and the winemaker has been included in the report.The report concludes with the fact innovation and modernization is the key factor inachieving success in winemaking.
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2WINE PRODUCTIONTable of ContentsINTRODUCTION......................................................................................................................3DISCUSSION............................................................................................................................3THE INPUT COST OF WINE MAKING.............................................................................4The Practice of Viticulture.................................................................................................4The Practices of Winemaking............................................................................................6The Growing and Buying of Grapes..................................................................................7THE MARKETING FORCE OF WINE MAKING..............................................................7Pricing................................................................................................................................8Market Segment.................................................................................................................8CASE STUDY.......................................................................................................................9CONCLUSION..........................................................................................................................9REFERENCES.........................................................................................................................11
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3WINE PRODUCTIONINTRODUCTIONWinemaking is the process of manufacturing wine. It commences from choosing thegrapes or other product and culminates in packing the refined and finalized wine in bottles.Grape is utilized as the sole ingredient in making wine in most of the cases, but sometimesother products like honey and other fruits are also used as wine ingredients. A person who isproficient in making wine is known professionally as a winemaker and sometimes as avintner. The field of study consisting wine and wine production is termed as oenology(Boulton et al., 2013).This report outlines the fact that in order to pull through from the acute competitionabout wine making, it is essential to explore the contributing factors in regulating the pricepoint of wine. An in depth discussion about the various input cost factors of wine production, theessential components of marketing force in wine production and lastly a case study of thewinery and the winemaker has been discussed in this report to highlight the wine productioncompetition scenario.DISCUSSIONThe market scenario of wine manufacturing and production has witnessed massivechanges in the last few years and is expected to transform further in the coming years.Globalization can be considered as an important factor in bringing massive changes in thewine production market. The influence from globalization on wine production can be
Wine Price Analysis: A Survey_4

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