Changes and Future Trends in Marketing Profession

REPORT

Contents
INTRODUCTION.....................................................................................................................................3
Analysis and Application..........................................................................................................................3
Changes happening in Marketing Profession...........................................................................................3
Future trends in Marketing......................................................................................................................3
The skills / knowledge and experience required......................................................................................4
Evaluation..................................................................................................................................................5
REFERENCES..........................................................................................................................................7
Appendix....................................................................................................................................................8

INTRODUCTION
Marketing is one of the most integral components of and organization because it helps in
creating awareness about its products as well as services. The field of marketing offers various
opportunities to the people. Marketing is very important for an organization’s success and can
help it in achieving its goals as well as objectives in an effective manner (Churchill Jr, 2017).
When I leave university, I would like to build my career in the marketing industry. The main aim
of the respective report is to provide an overview of the marketing profession. I have always
been interested in understanding more about the different opportunities available in the industry
and how do the various marketing activities are carried out in different organizations.
Analysis and Application
Changes happening in Marketing Profession
The field of marketing is constantly evolving with various job opportunities as well as
business growth opportunities. One of the major changes taking place in marketing is the
increasing complexity in the purchasing decisions of the customers. This is mainly because the
customers use various types of media before making a purchase decision. The process of
segregating the target audience is becoming increasingly complex for companies. Apart from
this, customers today look out for products that are personalized as per their need and preference.
And due to this, companies are now learning to personalize their products as well as services for
their customers to gain their loyalty as well as trust. Advancements in technology have
completely transformed the way in which companies conduct their business activities. Also,
social media has made it easier for the companies to market their product and reach out to a
greater number of customers (Eckhardt and et.al., 2019). Digital marketing is one of the most
important changes currently happening in marketing. This is because expensive television ads
are not being replaced by affordable internet campaigns.
Future trends in Marketing
It has been estimated that the field of marketing will continue to grow in the future with
various innovations being implemented. AI-first approach is one of the trends that will drive the
future of marketing. Today, most organizations have implemented artificial intelligence as well
as machine learning into their systems in order to ensure more reliable, accurate as well as real-