Report on Globalization 2022

Running Head: GLOBALIZATION 1
Globalization
(Student’s details)

GLOBALIZATION 2
Executive Summary
The following report describes the comparison between attractiveness of two potential countries,
Singapore and Sweden, for business expansion of Calibre clothing company. Calibre is an
Australian company which was established by Gary Zecevic in year 1989. Calibre men clothing
offers cloths and accessories for men. Clothing part includes shirts, t-shirts, suits, jackets &
blazers, knit wear, pants, jeans, and shorts. Accessories part includes bags & leather goods,
jewelry, belts, ties, scarves, socks and sunglasses. It also provides unique and classy style shoes.
Calibre wants to expand and develop the business through international business. Company
selected two countries which are Sweden and Singapore. This report writing analyzes all the data
of these countries in which it includes potential target markets, economic condition, political
condition and business environment of Singapore and Sweden, market potentials and comparison
between Sweden and Singapore.

GLOBALIZATION 3
Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Potential Target Markets..................................................................................................................4
Economic Conditions.......................................................................................................................5
Political Condition...........................................................................................................................6
Business Environment.....................................................................................................................6
Market Potential...............................................................................................................................7
Comparison among Sweden and Singapore....................................................................................9
PESTLE Analysis to compare Singapore and Sweden..............................................................10
Political factors.......................................................................................................................10
Economic factors....................................................................................................................10
Social factors..........................................................................................................................10
Technological factors.............................................................................................................11
Environment factors...............................................................................................................11
Legal factors...........................................................................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

GLOBALIZATION 4
Introduction
Businessmen and marketers use many types of techniques to estimate the market
potential in international market. To develop the international business, analyze the comparative
attractiveness of two potential countries is important. International marketing refers to
undertaking business in more than one country. Advanced technology and fast communication
give easiness to international business. International markets are very attractive and have
potentiality of higher profit.
This report will describes about comparative attractiveness of two potential countries for
international business expansion, using the example of Australian company Calibre. The
Australia based company Calibre hired L.E.K consultancy for their national and international
business expansion Calibre is Australia‘s leading fashion brand for men. It was established by
Gary Zecevic in year 1989. Calibre men clothing offers cloths and accessories for men (Calibre,
2019). It operates the business through stores and e-commerce website. It has many stores in
Australia and now company want to expand the business internationally.
The following report analyses the business environment, political and economic factors
and market potentials of Sweden and Singapore for the business expansion of Calibre clothing.
The main aim of this report is identify the best choice for Calibre men clothing.
Potential Target Markets
The target market of Calibre is men 18-40 years of age, with mid-range incomes. The
target customer is very fashion-forward and trend-conscious, residing in an urban area. Calibre
men’s clothing’s customers are certainly sensitive towards having the most up to date and
fashionable clothing and accessories but at an affordable price. Calibre men clothing want to
expand the business. For this purpose, Singapore and Sweden is best option to choose because
these both companies follow latest fashion trends and population of these countries choose classy
outfits. These factors are good for Calibre.