Supply Chain Strategy & Processes of ZARA: A Critical Analysis

Supply Chain Strategy &
Processes

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Description of well-known company and selecting one product group of it...............................1
Operations performance objectives.............................................................................................2
Global supply chain of entity.......................................................................................................4
Critical analyse of organisational operations performance objective and comparison with one
of competitor................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
APPENDICES...............................................................................................................................12
Operations Performance objective: Flexibility..........................................................................12

INTRODUCTION
Supply chain is said to a network among business concern and its suppliers in order to
produce together with distribute particular commodity to end user. Supply chain process is series
of steps that are involved in getting a commodity or service to users (Perez-Franco and Phadnis,
2018). Phases of supply chain comprises of moving together with transforming raw material into
valuable or finished items, transporting them and distribution to target consumer. Likewise,
supply chain strategy is a tactic for the ways organisational supply chain function within business
environment to maximise profitability. For the project, selected organisation is ZARA which is
Spanish retailer specialise in offering fast fashion as well as products that are accessories, beauty,
clothing, shoes, perfumes and many more. It was established by Rosalía Mera Goyenechea
addition to Amancio Ortega Gaona in 1975 at Arteixo, Spain.
The report includes overview of a well-known company and its one product group. It
further discusses about operations performance objective that is flexibility. Detailed description
of global supply chain of the entity is included in the report. At last, it critically analyses
operations performance objective of entity and comparison with one of organisational
competitor.
MAIN BODY
Description of well-known company and selecting one product group of it
ZARA is a popular retailer brand that brings attractive as well as responsible fashion and
improve experiences of customers. Story of ZARA begins with opening of first outlet or store in
1975 at Spanish Coastal City that is A Coruña. Over the years, the entity has remained faithful
and trustworthy to its core values and expressed them in four words such as functionality,
beauty, sustainability along with clarity which describe all its stores addition to online platforms.
In 1985, ZARA engaged in international expansion with Porto and entered in United States in the
year 1989. Further, it expanded in different countries such as Mexico, France, Grece, Sewed,
Brazil, Singapore, Malaysia, Russia and many more with passage of time. In 2014, it introduces
usage of RFID technology in its outlets or stores. In 2021, there are around 2259 stores of the
organisation in approximately 96 countries. It emphasis on men’s, women’s and children’s
clothing as per consumer trends. ZARA’s product group comprises of accessories, perfumes,
swimwear, shoes, clothing and beauty.
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