Health Promotion Strategies and Tactics

This assignment requires a critical analysis of different health promotion strategies and tactics employed to encourage healthy behaviors. Students must examine a range of promotional methods, drawing upon provided academic sources like journal articles and online publications. The analysis should delve into the effectiveness and impact of these strategies in promoting public health.

Health Promotion assignment

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Effects of socio-economic influences...............................................................................3
1.2 Relevance of government resources such as reports/research reporting on inequalities in
health......................................................................................................................................4
1.3 Barriers to access Healthcare............................................................................................5
TASK 2............................................................................................................................................6
2.1 Links between government strategies and models of health promotion..........................6
2.2 Role of different professionals in health-and-social-care in meeting health promotion
targets set by government.......................................................................................................7
2.3 Role of routines in promoting healthy living...................................................................8
TASK 3............................................................................................................................................9
3.1 Theories of health behaviour and the health beliefs that are translated into behaviour...9
3.2 Possible effects of potential conflicts with the local industry on health promotion.......10
3.3 Importance of providing relevant health related information to the public....................10
TASK 4..........................................................................................................................................11
Covered in Poster.................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Health promotion is referred to be a significant agenda in today's accelerating world
where people have no time to manage their well-being in a requisite way. This in turn is resulting
into some grievous after-effects with a significant rise of economic burden on the nation. It is
thereby important for the governmental bodies to consider such aftermaths of their domicile's
wellness and take some appropriate measures for the same (Bauman and Nutbeam, 2013). The
below report has together discoursed upon such analogous concern based upon a given case
script of a refugee and his family where both husband and wife are suffering from some major
health related issues. It has hereby discoursed upon some prompt intervention of the
governmental bodies via health promotion campaigns and other related strategies. It is where
health promotion is here with a fundamental sense of informing people about any ongoing health
related concern in the nation by together suggesting some effective measures of prevention to
them.
TASK 1
1.1 Effects of socio-economic influences
The socio-economic factors greatly influences the health of an individual by together
impacting upon the community people. This is for instance to specify about unemployed
individuals where deficit income is referred to be one of the major issue in their lives, due to
which they are simply not able to purchase requisite medicines or even consult a doctor, when
required. Likewise, on referring to an educated person who is able to explore some health related
benefits can duly refer to take requisite decision for its well being (Carroll, Kirwan and Lambe,
2014). It is therefore on referring to some underprivileged locations where people are mostly not
exposed to such health related campaigns. As a result to which, they suffer from a lower level of
knowledge by together not being able to inquire about any health related data from the arranged
promotional sessions. It is where both these socio economic situation of an individual will tend
to ascertain the type and level of benefit that the individuals may refer to use for the welfare of
their health. Also, it will tend to demonstrate their perception towards the campaigns of health
promotion arranged for their well being. Below are some of those influential factors impacting
upon the wellness of individuals in relation to the given case of Peter and Sarah-

 Employment- It for the people who are well educated and are employed at a reputable
position are accepted to make an active participation in the promotional campaigns by
making an earnest consideration to it. However, it is for the people who are unemployed
such as in the case of Peter, they are not intended to give a prompt attention to any such
promotional campaigns for gathering a liable set of information from it and will rather
consider it to be a mere wastage of time.
 Housing- It is on considering those set of individuals having their own houses will be
definitely able to expend some concerns regarding their health by also referring to take
requisite measures for it even being middle class people with low to medium level
earnings (Chou, Prestin and Wen, 2013). However, on considering the present case of
Peter and Sarah, they both are jobless people and are living on social care benefits with
no such interest in such health related promotional campaigns.
1.2 Relevance of government resources such as reports/research reporting on inequalities in
health
UK government is referred to play a very crucial role in the assessment of individual's
health residing in the nation. This in turn assist them to plan some considerable activities to
address a particular community group who are going through some sort of inequalities in health
(Contzen and Mosler, 2013). It hereby reflects an essential role of the governmental bodies and
their representatives to take correct decisions for arranging health related campaigns that are
mainly based upon the factual requirements of the targeted community people. It however
includes some vital sources to gather a liable set of data on any health related inequalities, as
referred below- Community Health Research Foundations and Agencies- These are liable to carry out
some public researches by comparing information on several prospects of health and
safety for all community groups. Public Health and Administration department under government- It is referred to be a
specialised section formed under the government that determines the health and safety of
the people in the community (Cowens‐Alvarado, and et.al., 2013). Public Hospitals and Medical Services- It is mainly in context to the hospitals the centres
providing medical aids who also maintains a record to track the health state of the
residents.

 Autonomous Inquiry Surveys and Surveys for Health and Lifestyle- These are referred
to those examinations that are conducted to ascertain the adopted lifestyle of individuals
(Drewnowski, Michels and Leroy, 2017). It is basically done to know the way in which
the residents are leading their life by together acknowledging the status of their
undertaken mode of living as a way of knowing any associated risks with it and take
appropriate measures for its removal.
All above mentioned institutes are liable to follow the governmental policies are
regulations that are specially framed for the scrutinization of health inequalities in the nation.
Beside this, the governmental bodies other than the use of the above specified institutes together
consider using some hoardings, newspaper and other media channels to make people aware
about the health related concerns prevailing over the country. This is for instance to relate with a
factual case of Skadon Mavron Report published in the year 1980. Into which, the individuals
were significantly divided in two parts to examine the rising number of death rates that doubled
in fifth class in comparison to the death rate measured in the first class. Such type of reports are
relevant in terms of their accuracy where the governmental bodies publish these facts after
referring to the surveys conducted by census. It is therefore referred to be an important
consideration for the information providers to give accurate data that in turn reports inequalities
in health.
1.3 Barriers to access Healthcare
It in mainly in context to ascertain such obstructive factors that duly hinders the
individuals like Peter and Sarah to access the healthcare centres where it is duly with reference to
some associated factors, as mentioned below- Family Factors – This indicates the support of governmental bodies along with some
health care centres to ascertain the family of a targeted individual to know the total
number of members, their income level and living standards, etc., (Edelman, Mandle and
Kudzma, 2013). This is for instance to the present case of Peter and Sarah where they are
having total 6 kids with no such family planning. Additionally, they are together dealing
with a state of unemployment that duly hinders their access to healthcare.

 Environmental Factors – These factors gives a clear indication of some environmental
constituents like the safety and hygiene of individuals to determine the status of the
targeted individuals. Social Factors – This includes such factors through which an individual is significantly
capable of creating relationships in their societal circle (Hassan and et.al.,2013). Wellness system and their assistance – This involve such factors of health care centres
and their systems that tend to support the individuals by providing any health related data. Demographic factors – This include factors like age, gender and location of the
individuals where they are residing (Horwath, Schembre and Nigg, 2013).
 Technical factors – This involve access to internet, online coverage and connectivity,
etc., to assist the individuals in accessing the healthcare support.
It is on referring to the above identified factors where none of them is in support of Peter
and Sarah in context to their given case where below mentioned are some barricaded factors that
suppress down accurate and updated data in regard to access of healthcare centres- Development and technical growth – It is in case the technical developments are
recorded to be at a very lower rate, then it is evident to level down the track record of
individual's health by making it more troublesome for the individuals like Peter and Sarah
(Korda and Itani, 2013).
 Help and support by entire community – It is with reference to many community people
who are mostly not aware of the significance of health related promotions. As a result to
which, they do not refer to give realistic information about their actual state by giving
fallacious information for not supporting the agencies.
TASK 2
2.1 Links between government strategies and models of health promotion
Selection of models for health promotion is a dependable tact where it postulates to
consider several factors associated with the demographical features of a community group, the
type of individuals in it and their technical evolution and behavioural consequences, etc. Health
promotion model in the current case scenario is with a foremost concern of identifying the
requirement of the vicinity in terms of health related benefits (Marie-Renée, Hulme and Johnson,
2014). It together necessitates to consider any health related issues that are being faced by the

individuals in terms of any illness, etc. The undertaken models of health promotion gradually
assists in deciding the prospects of health and safety in individuals by which they can live a
healthy lifestyle within a hygienic surrounding. It is on referring to the bestowed case study of
Peter and Sarah, where they reflected a deprived community who are in requirement of several
health related programs. Wherein, it can be arranged by referring to some below mentioned
models- Health and Education Model – This model relates health and promotion with various
instructive programs as a way of creating a liable awareness in people. This is basically
done to inform them about any healthful benefits that are required to be undertaken to get
rid of any destructive consequence at the end. This is for instance to relate with the given
case of Peter and Sarah where they are hereby required to attend such promotional
campaigns to get rid of their smoking habits. Wherein, it has been found that more the
individuals are qualified, more actively they participate in such campaigns as a way of
fulfilling their health related priorities.
 Medical Model – It is referred to be yet another preferential model which consists of all
type of medical possibilities along with the traced programs outlined for assorted set of
individuals (Mendes, Plaza and Wallerstein, 2014). This model tends to work out in
accordance to the set priorities by the health practitioners to assist the community people
like Peter and Sarah.
2.2 Role of different professionals in health-and-social-care in meeting health promotion targets
set by government
It is mainly in context to the present case scenario of Peter and Sarah where it is
important for all health care practitioners to contribute into the health campaigning to promote
both of them to eliminate such intense habit of smoking where they are also over weighted.
There support is together required to revive the people from any worsened health condition as in
the recent case of Peter and Sarah. This is for instance if the physicians will not propose
themselves to conduct such activities, then it will be hard for the suffering people to get timely
treatment (O'Brien, Gardner‐Sood and Gaughran 2014). Likewise, it is in case the nurses along
with other medical representatives who are supporting the doctors will not come forward, then it
will be impossible for them to perform in a likely manner. Sufficient number of workforce is

required to carry out the related tasks of health promotion where bringing significant
improvements in the health condition of individuals largely depends on the quality of their work
with a greater role of a collaborative team work. Below mentioned are the roles played by the
aforesaid professionals of health care settings-
 Shaping the deprived areas that are needed to be retrieved where such notification will in
turn aid in formulating campaigning plans.
 Type of support needed in assorted divisions of a social group.
 Quality of the service by ascertaining the level at which it should be rendered to the
individuals to further live in a safe and healthy environment.
Herein, the staff is evident to play a vital role to find out pertinent set of data to
consequently access the stipulated database to carry out the activities related to health promotion.
Health practitioners who are together involved in it are the nurses, doctors, administrative bodies
and diagnostic people of the health and social care (HSC) setting (Pant, Adhikari and Poudel,
2016). It is therefore on referring to the case of Peter and Sarah, the campaigning program for
promoting the benefits of discontinued smoking can be successful only after the contribution of
each and every staff members. It is where they will be substantially contributing into the tact of
promotion for the growth and development of such more deprived people in the overall
community.
2.3 Role of routines in promoting healthy living
Routines are referred to play a vital role in promoting a healthy lifestyle to individuals by
quitting smoking as in the case of Peter and Sarah. However, on considering yet another fact
associated with this case is the addiction of smoking where it cannot be obviated within a day or
so. It thereby necessitates the individual to set up a routine with an earnest involvement to get rid
of this habit (Rundle, Quinn and Neckerman, 2013). For which, there exists several rehabilitation
centres with a scheduled format for the smokers on whose basis, they are not permitted to smoke
there at any cost. Although, in case they are not able to survive without it, then they are hereby
required to follow a strict routine with some strict guidelines to follow the same. On whose basis,
they are hereby required to concentrate upon such regular activities that will help them to quit
smoking in below mentioned ways-

 Both Peter and Sarah will hereby required to follow a strict schedule to perform their
routine activities. This timetable will assist them to complete their daily activities in a
well defined manner. Additionally, it will together help them to set those regulative
norms that are strictly required to be followed by the community where it will be mainly
focussed upon the well-being of those individuals residing in it.
 This will also help Peter and Sarah to realize the significance of pursuing a scheduled
timetable followed by some specific activities that will help them to observe some
requisite changes in their adopted lifestyle (Sammito, 2013). By which, they are also
expected to recover from the state of illness where they are presently obese and addicted
to smoking.
 Routines are also apparent to give a prompt obligation to the individuals like Peter and
Sarah to perform in concord to a specified condition. It must be with a rigorous outlook
of enforcement even in against of their own wish.
It is therefore in context to the referred case of Peter and Sarah, they are required to
follow an effective routine by consuming herbal drinks such as herbal tea by together
considering the intake of hygienic food (Tang, Ståhl and De Leeuw, 2014). Also, they must be
living in no smoking zone with emotional support of friends and families and appointment with
acupuncturist to treat their craving for smoking. Besides this, they must never consider to relapse
with a strong existence of self motivation in them to get rid of smoking by adopting a healthy
lifestyle.
TASK 3
3.1 Theories of health behaviour and the health beliefs that are translated into behaviour
It is mainly in accord to the accepted system of well-being, the workers associated with
HSC settings are referred to have their own pre- planned traits, beliefs and notions which cannot
be altered in accordance to the changing conditions. It is once after a believed prospect is
formed, the individual is likely to act in concord to it. However, such customary beliefs often
results in benefiting the individuals by together resulting into problems (Veri, 2016). It is hereby
required to have a previous check on the terms of the underprivileged division of the community
with reference to Peter and Sarah where they must intend to take the conditions to adapt requisite

changes. Wherein, the system of health and belief in the community people are mostly linked
with the surrounding and their societal culture into which they have grown. This is for example
they have been bought up in joint families, then they are expected to consider healthy habits of
eating where other family members are apparent to support the child in case the parents are not
present.
This is on considering a famous model of health behaviour known as Transtheoretical
which is based upon five considerate parameters, as referred below- Precontemplation: It is a foremost step in this model where people are mostly unaware
of the issues that are being faced by them. This is for instance to relate with a common
health problem called obesity where more than half of the obese population are not aware
of this fact and thus ignore its symptoms. Contemplation: It is yet another step in which the individuals come to know about their
exact situation and they begin searching for its consequences to understand the need of
getting out of this situation. Preparation: At this stage, people start taking initiatives to resolve their identified
concern where for example the obese people may start eating less to control their diet. Action: This is one step ahead of the previous one where people begin to take some more
considerate step and may start doing exercises and consume healthy dietary food.
 Maintenance: Lastly, they will hereby try to maintain the above undertaken steps so as to
continuing leading a healthy and sustained lifestyle.
3.2 Possible effects of potential conflicts with the local industry on health promotion
The local industry is required to become successful in promoting health of the overall
community members with a special context of individuals like Peter and Sarah. However, the
local industry may hereby face certain conflicting measures to make it a successful event- Unavailability of Funds– This is referred to be the greatest issue where arrangement of
requisite funds is a prime responsibility of the governmental bodies and agencies who are
referring to organise any such campaign (Stead and et.al., 2016). However, they may deal
with insufficiency of funds in some cases. Lack of assistance with deficit collaboration- It is yet another opposing factor by the
medical representatives who are required to contribute into the campaign. It is where a
launched campaign is required to be successful with the efforts of a coordinated team.

 An unstable government– It is in case of an unstable government that is proven to face
inability in implementing any set legislative norm or policies to rule respective
individuals (Stead and et.al., 2016).
 Disinterested population- This is in case the community people are not intending to
participate in any such organized campaign of health promotion.
Apart from the above specified conflicts, there may together rise disputes among the
governmental bodies and the tobacco industries and sellers who are distributing such products to
the consumers containing harmful content in it. This is mainly due to the awareness that is being
spread by the governmental bodies via banners and advertisements, etc., that in turn necessitates
people to stop the consumption of such deadly commodities causing cancer and tumour, etc.
3.3 Importance of providing relevant health related information to the public
Spreading awareness is a foremost goal of health campaigns where it is done with a
greater need of informing the public about the benefits of good health. It is basically due to a
leading reason where most of the cases of illness is due to insufficient awareness in people
(Health Affairs. 2013). As a result to which, they are mostly clueless about any terrible
aftermaths of their ignorance. In such case, organizing health related campaigns to inform people
with dispersed data will significantly amend the well-being of informed individuals. It is
however done with the help of health related education where it reflects an informative program
organized to create a vigilance in individuals.
This is for instance to inform people about the spread of ebola virus where people could
have been provided some relative study materials to survey on it and clarify any doubt on it and
take appropriate measures for its prevention (Health Affairs. 2013). It is mainly in context to
some considerable measures of health promotion where it is a process of spreading likely
information via road shows, distributing health related newsletters and brochures, etc., to create a
vigilant outlook in individuals by selecting a pertinent subject matter for it. This is for example
on referring to the case of Peter and Sarah where they are hereby required to be informed about
the ill effects of smoking along with some healthful measures to get rid of it.

TASK 4
Covered in Poster
CONCLUSION
The present report has elucidated a need base requirement of health promotions by
demonstrating about its substantial benefits in the nation as a way of safeguarding the entire
community people in UK. It is hereby based upon a conferred case script of Peter and Sarah
playing the role of refugees with a jobless life where they are surviving on the social benefits
rendered by the government. It is hereby divided into four leading sections with a foremost
division comprehending the socio-economic influences on health. The subsequent part has
specified some models of health promotion with another unit apprehending the factors
influencing the health promotion. Lastly, a plan relating to health promotion campaign has been
formulated.

REFERENCES
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Online
Health Affairs. 2013. [Online]. Available through:
<http://content.healthaffairs.org/content/21/2/60.full>. [Accessed on 15th May 2017].

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