This assignment requires a comprehensive analysis of Marks & Spencer's foray into the beauty market. Students must conduct a SWOT analysis to identify internal strengths and weaknesses as well as external opportunities and threats. A PEST analysis will examine the political, economic, social, and technological factors influencing the beauty industry. Finally, students are tasked with considering key elements of a business plan for Marks & Spencer's beauty brand, including target market, marketing strategy, and competitive advantages.