Opening a Herbal Health and Beauty Care Salon

PROJECT BRIEF

TABLE OF CONTENTS
SCENERIO- 1..................................................................................................................................1
INTRODUCTION...........................................................................................................................1
(A) Overview...............................................................................................................................1
(B) Personal expertise..................................................................................................................1
(C) Market gap.............................................................................................................................1
(D) Location.................................................................................................................................2
(E) Brief outline...........................................................................................................................2
MAIN BODY...................................................................................................................................2
(A) PESTLE Analysis..................................................................................................................2
(B) Competitiveness of the industry............................................................................................3
(C) Target market.........................................................................................................................4
CONCLUSION................................................................................................................................5
(A) Viability of the idea...............................................................................................................5
(B) Opportunities.........................................................................................................................5
(C) Threats...................................................................................................................................5
(D) Future steps............................................................................................................................6
REFERENCES................................................................................................................................7

SCENERIO- 1
INTRODUCTION
(A) Overview
The proposed business idea is related to opening a herbal health and beauty care salon
which shall enhance the physical appearance and mental well-being of the potential customers in
the 100% organic manner. With the growing awareness in respect of skin care through avoiding
the chemical products has increased the scope of gentle organic products having no side effects.
The services shall be offered in respect of health where various therapies, treatments shall be
provided to enhance the mental and physical stability of the customers. Apart from that the
beauty and skin care services that shall build beautify the appearance and generate confidence in
the personality (Cadena and et.al., 2020). The wide range of services that are provided shall be
with the use of herbal and the organic beauty and cosmetic products.
(B) Personal expertise
As a business entrepreneur success can be acquired in the newly developed business plan
of the herbal health and beauty salon with the effective communication skills so that the target
market can be captured with the convincing power by letting them know about the advantages of
the herbal beauty products. Apart from that the entrepreneur is optimistic and has a clear sense of
direction which is a good management quality and can help in efficiently guiding the other
members of the team. The inborn qualities of leadership can be supportive while taking
initiatives and capitalizing the opportunities that are provided in the market.
(C) Market gap
The scope of the proposed business plan can be identified by the fact that there is
pertaining market gap in the industry which is not yet touched by any of the existing business
players in the industry. The recent trends are that there are growing concerns and consciousness
related to the skin care and beauty among the youth and the middle age group of the society. This
is the major market gap that can be fulfilled by establishing this business plan (Gabler and et.al.,
2017). With the increasing preference towards the herbal and the organic products which
decreases the amount of side effects that are caused to the customers, the company can aim at a
larger proportion of the target market and the potential customers that can be captured. The
mental peace and the physical well-being is the need of the hour and this gap can be filled by the
services that are offered in the business plan.
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