Report On IDEO - Consultancy Services For Product Development

Added on -2020-02-14

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CREATING PROBLEM SOLVING
1elmed.
EXECUTIVE SUMMARY
Creative problem solving is the ability of the individual or organization to solve the varied
aspects of the problem in a unique way. Brainstorming and case study session are the most effectual
ways through which company is able to thin and solve the problem in a innovative style. This
project report is based on IDEO which offers consultancy services to the business customers in
regard to the product development. IDEO had made contribution in the growth and success of
Apple, oral-B etc. It can be summarized that IDEO is the world's leading organization who offers
unique product or services to the customers. Further, in this Frog design also has been considered
which also operated in the similar industry.
2elmed.
Table of Contents
INTRODUCTION ...............................................................................................................................3
1. Importance of creative problem solving for today's business environment.................................3
2. An analysis of IDEO's approach to creative problem solving approach......................................5
3. Application of creative problem solving approach of IDEO in the context of Sainsbury ..........8
4. Personal Reflection .....................................................................................................................9
REFERENCES...................................................................................................................................13
3elmed.
INTRODUCTION
Creating problem solving, often shortened to CPS is a technique of generating ideas.
Looking at the present age of globalization, things are changing at faster rate because of across
boarder transactions. In such dynamic world, only the organization who provides services according
to the customer need can survive for the longer period at a high competitive strength. CPS is an
effective technique to combine both innovations and creativity with each other so that most of the
customers can be satisfied. As a result, companies can achieve high success at international market
and achieve their target goals and objectives to a great extent. Present project report will address the
concept of CPS in IDEO and also in Frog design which also provide innovative designes and
products to the company. It will greatly assist firms to overcome from such difficulties and thereby
take strategic and qualitative decisions to assure long run survival.
1. Importance of creative problem solving for today's business environment
In the present age of fiercty to adapt to rapidly che competition, all the organizations are
facing throat cut competition from each other. They are trying to conduct their operations in more
effectual manner so that it can compete effectively from national as well as international
organizations. In the present market, it becomes essential for the firms to provide qualitative
services to the wide range of customers for the business growth (Hélie and Sun, 2010). But still,
providing better quality of services to the public is not only enough, firm also has to combine
innovations and creativity in their products and services. Otherwise, it can not compete in the
market and may be lose their large customer base.
Creative problem solving (CPty to adapt to rapidly chS) is a technique that address the
challenges, problems or issues in creative manner to solve it. It must be keep in mind that solution is
not obvious and general, it must be very creative that embark an good image in the mind of
consumers and make firm different from their competitors. This process has been developed by Dr.
Sidney, J. Parnes and Alex Osborn in the year 1950 thus, CPS is the trademark of Osborn-Parness.
IDEO is an international design and consulting firm who has been established in the year 1991. It is
a private firm who operates in design firm industry. Company is located in several countries such as
Boston, Singapore, Tokyo, Chicago, Shanghai, London, San Francisco, Munich, Palo Alto, New
York City etc. Firm uses various design thinking methods and techniques to design variety of
products, services, digital experiences and environments. Moreover, it is currently involve in
management consulting and deigning process of the organization. It includes communication
design, business design, branding, food science, healthcare services, mechanical engineering,
software engineering, interaction design, digital design, electrical design etc (Jarosz, Colflesh and
4elmed.

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