Consumer Buying Behavior Assignment (doc)

Running Head: BUSINESS RESEARCH METHODS
Business Research Methods

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BUSINESS RESEARCH METHODS
Table of Contents
Introduction............................................................................................................... 3
Business problem........................................................................................................ 3
Research aim and objectives.......................................................................................... 3
Research hypotheses.................................................................................................... 4
Research methods....................................................................................................... 4
Research Philosophy................................................................................................. 4
Research Approach.................................................................................................. 4
Research Design...................................................................................................... 5
Research Strategy.................................................................................................... 5
Data Collection Method............................................................................................. 6
Sampling............................................................................................................... 6
Research plan for completing the project........................................................................7
Research limitation................................................................................................... 7
Conclusion................................................................................................................ 8
References................................................................................................................ 9

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BUSINESS RESEARCH METHODS
Introduction
The main aim of this report is to discuss the impact of marketing strategy on consumer
buying behavior. It also demonstrates the research objectives and aim. It shows the
hypothesis of this research. It supports to provide depth knowledge regarding the research
methodology which can be significant to determine the research tools. It also presents the
action plan and research limitation (Solomon 2014).
Business problem
The research topic is” to analyze the impact of marketing strategy on consumer buying
behavior”: In the context of Australia. In the existing business situation, it is mandatory for
an organization to imply the marketing strategy for enhancing the consumer buying behavior.
It will help an organization to get the competitive advantages and enhance the profitability in
long-run (Armstrong et al 2015). Due to this, a company can concentrate on the
implementation of the marketing strategy for improving the consumer buying behavior of the
firm. In the existing business scenario, a large number of larger companies implied the
marketing strategy to appropriately control on the unexpected occurrence. Through this, a
company is able to improve the internal situation as well as making a robust relationship
along with avoiding the unforeseen incidence. It will support to gain the knowledge about the
competitive benefits (Bauer 2014). In the upcoming period, the consumer buying behavior
could be a major issue, which will be discovered by the researcher including different region
(Papadopoulos 2014).
Research aim and objectives
The major aim of this research is to analyze the impact of marketing strategy on consumer
buying behavior: In the context of Australia. The objectives of the research are discussed as
below:
 To describe the meaning and concept of consumer buying behavior