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MKTG716 - Intelligent System in Retail Industry

   

Added on  2020-03-04

7 Pages1605 Words91 Views
A Report on Intelligent System in Retail Industry Name of the course- Assignment no.-Assignment description-Name of the student-Student Number-1

Executive Summary The report is aimed to précis the role and significance of decision support system andcloud computing the retailing industry. It has been explained that its use has drastically changedthe business structure and functioning into a digital era. The decision support system hasimproved the decision making process of the organisation by providing systematic and quickgathering of information and interpreting it according to retailer’s requirement. Not only, thesystem has provided various tools, techniques and models to the retailers to accumulate thecustomer trends and marketing planning but also it has reduced the cost of products and servicesoffered by the retailers. The cloud computing system has also increased flexibility in the functionlike selling and purchasing of the organisation. It has also improved the supply chainmanagement of the organisation and widely responsible for the transparent transactions betweencustomers and retailers. This has majorly influenced the trust of customers and suppliers that hasbuilt and maintained good relationship between retailers and its stakeholders. in the recent time,retail industry is highly using DSS and cloud computing system in its organisations. It can alsobe estimated that in upcoming times, it will be a compulsory tool to survive in the competitivemarket. 2

ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Decision Support Systems (DSS) and Business..............................................................................4Cloud Computing and Business.......................................................................................................5Conclusion.......................................................................................................................................6References........................................................................................................................................73

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