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Report on the International Business

   

Added on  2020-04-01

16 Pages3575 Words37 Views
Running Head: International BusinessInternational Business

International Business 1Executive summary The report is all about the identification of the business and a product of the business that the company can expand in the potential market. The company is Starbucks and its product coffee is selected for expansion in the potential market. Starbucks is one of those companies who comprise of the international trade services and the investments. Each and every business wants to expand their operations internationally. The paper shows the coffee market of Italy and the factors that can affect the working of the company. The report consist of the strategy that the business should use to ensure the growth of the business along with this the company need to select the mode of entry for proceeding with the international business.

International Business 2ContentsExecutive summary.........................................................................................................................1Introduction......................................................................................................................................3Overview of the company................................................................................................................3Market analysis of Italy...................................................................................................................4Political factors............................................................................................................................4Economic factors.........................................................................................................................4Financial factors...........................................................................................................................5Legal factors................................................................................................................................5Cultural factors............................................................................................................................5Coffee market of Italy......................................................................................................................6Recommendation for the business strategy.....................................................................................6Transnational strategy..................................................................................................................7Mode of entry..................................................................................................................................8Joint venture.................................................................................................................................8Benefits of selecting joint venture...............................................................................................9Conclusion.....................................................................................................................................11References......................................................................................................................................12

International Business 3Introduction The report talks about the international expansion of the company's one product. The paper shows the evaluation of the expansion of the business in the potential market. The organization selected for the international expansion is Starbucks and the product of the company selected is coffee. The emerging markets of the business include Mexico, Brazil, India, South Africa, and China. These are the emerging potential market for the business. The company is already inroad into the Chinese market but definitely, there is still a need for the expansion in these markets. The potential market for this report selected is Italy. Italy market is the best potential market for the Starbucks expansion (Forbes, 2015). The report includes the evaluation of the coffee of the Starbucks in Italy. The Italy market analysis is considered to figure out the strategy that is going to help the company for the expansion. The company needs to think of the mode of entry, for entering into the chosen market.

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