Report on International Marketing 2022

Running head: INTERNATIONAL MARKETING
Tourism Western Australia enters into a AU$5 million marketing arrangement with
Singapore Airlines
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INTERNATIONAL MARKETING
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Executive Summary
Australia’s Minister for Tourism Mr Paul Papalia has signed a three-year contract for global
cooperative marketing agreement worth AU$5 million with Singapore Airlines. ABC News
reports this event describing the contract as an endeavour to promote Western Australia as a
tourist destination. Minister Papalia remarks that Australia has a partnership with Singapore
Airlines since 1999 and this initiative will attract more tourists to Western Australia.
The initiative will operate in sales and marketing campaigns in the major countries such as
China, UK, USA, Japan, Malaysia, Hong Kong, Indonesia, Germany, Switzerland, Singapore
and India. The initiative will include promotional airfare and travel packages that will be
promoted through digital and print media, along with print and television advertisements.
Papalia also says that this contract will help Australia benefit from overseas business by an
estimated AU$12 million increase. (Mumbrella Australia 2019)
This report discusses the impact of this contract in increasing Australia’s international
marketing with reference to international marketing strategy and global economy.

INTERNATIONAL MARKETING
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Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
TWA and SIA........................................................................................................................3
International Marketing and Globalisation............................................................................4
Tourism and Economy...........................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7