TLH 307 Urban Tourism | Assignment

Added on -2020-02-19

| TLH 307| 19 pages| 6388 words| 269 views

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Executive summaryThis report is prepared with the aim of interpreting the data collected from the study conducted on urban tourism in Hong Kong. The report discusses the background of the research subject. The report also contains an in depth literature review on urban tourism in Hong Kong and the factors that affect urban tourism in the country. The findings of various researchers are compared to establish the major points of concern in the industry. The report also contains an evaluation of the methodology used in the research and the data collection and interpretation methods used in the study. The result of the data collected are also analyzed and interpreted. The last part of the report contains the conclusions and the recommendation from the study.2
Table of ContentsIntroduction................................................................................................................................................4Background of urban tourism....................................................................................................................5Concepts and relevant theories in urban tourism.......................................................................................8Proposed research methodology and analysis.........................................................................................10Purpose of the research project............................................................................................................10Aims of the study.................................................................................................................................10Objectives............................................................................................................................................10Research questions...............................................................................................................................11Methodology............................................................................................................................................11Discussion of results and presentation of results.....................................................................................12References................................................................................................................................................15Appendix..................................................................................................................................................173
IntroductionThis paper is a research report on a study conducted concerning Urban tourism in Hong Kong. The research was conducted between August 20th and September 1st 2017in Hong Kong. The study mainly targets major tourist destinations in the city as well as Hotels that are popular with tourist in Hong Kong. The aim of this research project was to establish the current trends in urban tourism in specific reference to Hong Kong. The study is aims at establishing the spending patterns of tourists, their preferred tourist destinations, number of times visited, their level of satisfaction worthy services offered and their shopping experiences in Hong Kong. The paper alsodiscusses the background of the research subject in order to give a brief overview on why the subject was chosen for research. Various theories on urban tourism are also discussed and compared in order to draw knowledge and understand the arguments of different authors regarding urban tourism. The report also presents the research methodology used in this study. The methodology is a combination of both qualitative and quantitative methods. This is because, the data collected in this research project is both numerical and descriptive, and therefore using a research design that is not flexible would present many challenges during the study. The study mainly depended on primary data collected from respondents through interviews and questionnaires. The decision to rely on primary data is that it enables the researchers to get first hand information concerning the subject under investigation and hence giving more accuracy and confidence in the final research report. Secondary data sources are also used to back up the primary sources. This helps in identifying gaps in research subject as well as gaining more insight on the methodologies used in conducting previous studies. The data collection procedures are outlined. The data on this research was collected using questionnaires which were given to respondents to fill. Microsoft Excel was the tool used to analyze the data collected backed up with non numerical methods of data analysis. The research presented various findings which are discussed in detail in this report. Most of the respondents indicated that it was not their first time to visit Hong Kong. From the study also, it was found out that most of the respondents travel pattern was group tour. These findings are made from the interpretation of data on the 4

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