Report Marketing Management and Digital Communications

Running Head: Report Marketing management and digital communications Contents Introduction 2 Company Analysis 2 Customer Analysis 3 Competitor Analysis 4 PESTLE Analysis 4 SWOT Analysis 6 Market Analysis 8 Marketing Mix 9 Marketing Implementation 11 Marketing Evaluation 11 Conclusion 12 References 13 Introduction The marketing plan is a report which includes the identification of the current marketing situation, plan of actions, threats and opportunities of the organization, marketing strategy and objectives, financial statements, and the projected budget. In the year 2016, the company has made an alliance with Coles