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Report Marketing Management and Digital Communications

   

Added on  2021-05-31

15 Pages3052 Words118 Views
Marketing management and digitalcommunications

Running Head: ReportContentsIntroduction.................................................................................................................................................2Company Analysis......................................................................................................................................2Customer Analysis......................................................................................................................................3Competitor Analysis....................................................................................................................................4PESTLE Analysis........................................................................................................................................4SWOT Analysis...........................................................................................................................................6Market Analysis..........................................................................................................................................8Marketing Mix.............................................................................................................................................9Marketing Implementation........................................................................................................................11Marketing Evaluation................................................................................................................................11Conclusion.................................................................................................................................................12References.................................................................................................................................................131

Running Head: ReportIntroductionThe marketing plan is a report which includes the identification of the current marketingsituation, plan of actions, threats and opportunities of the organization, marketing strategy andobjectives, financial statements, and the projected budget. It assists in noting the performance ofthe activities of the organization. It is recommended that while creating a marketing plan, threeobjectives should be kept in mind, which will assist in formulating the systematic marketingplan. Putting down more objectives leads to shortage of resources and dilution of efforts for theorganization. This report is written to include the marketing plan for Nexba in the Australianmarket. Nexba offers naturally sugar free beverages that don't compromise on taste. The Nexbaproduct ingredients include a mixture of Erythritol, Stevia, fruit extract and natural flavors.Company AnalysisNexba has been formed by two Aussie boys Troy and Drew in the year 2010 to offer sugar freebeverages to the customers. In the year 2015, Nexba has won award for Innovation andachievement by Telstra Australian Business Award. In the year 2016, the company has made analliance with Coles and reinvented soft drinks by taking a step beyond the it has also won theproduct of the Year award in the year 2017 for natural sugar free drinks. The mission of theNexba is to build a sugar free brand and be a fast growing natural beverage company in theinternational market. The vision of the Nexba is to change the life of the human beings bydelivering them naturally sugar free products. Nexba offers naturally sugar free beverages that2

Running Head: Reportdon't compromise on taste. The Nexba product ingredients include a mixture of Erythritol,Stevia, fruit extract and natural flavors[ CITATION Nex18 \l 1033 ].Customer AnalysisThe marketing is a process of evaluating the needs of the customers into services and products. Itbegins with customer requirements and end with customer satisfaction. It is about analyzing thesocial and human needs profitably. It is also very important for the organization to choose thetarget market to succeed and must prepare a marketing plan with customized options. The targetof the company can be carefully defined by understanding the requirements of the customers as itis a very difficult and complex process. To fulfill the requirements of the customers, it is requiredto analyze the contrast between anticipated marketing, responsive marketing and creativemarketing which needs to be contemplated.The responsive marketers try to analyze and fill the stated requirements. The anticipativemarketers search for the needs of the customers which may arise in the future and stipulate aninnovative solution. The professional marketer’s helps in creating the solutions that customersmay not have thought of or did not ask for. The organizations are nowadays; endeavor to becomemarket oriented and is putting more determined attempt in retaining the end users. The customerretention is becoming a prominent part than attracting the customers because customer attractionrequires 5 times more efforts than the existing one[ CITATION RMo10 \l 1033 ].3

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