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Marketing Strategies for Thomas Cook

   

Added on  2020-02-03

16 Pages4365 Words394 Views
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UniversityMARKETING IN TRAVEL AND TOURISMByDateName
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MARKETING IN TRAVEL AND TOURISMLecturer’s NamePage 2 of 16
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MARKETING IN TRAVEL AND TOURISMTable of ContentsLO1 Understand the concepts and principles of marketing in the travel and tourism sector........................41.1Discuss the core concepts of marketing for the travel and tourism sector....................................41.2Assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations............................................................................................................................41.3Discuss the factors affecting consumer motivation and demand in the travel and tourism sector51.4Analyze the principles of market segmentation and its uses in marketing planning.....................5LO2 Understand the role of marketing as a management tool in travel and tourism...................................62.1 analyze the importance of strategic marketing planning for a selected travel and tourism business ortourist destination....................................................................................................................................62.2 discuss the relevance of marketing research and market information to managers in the travel and tourism sector..........................................................................................................................................72.3 assess the influence of marketing on society.....................................................................................8LO3 Understand the role of the marketing mix in the travel and tourism sector.........................................93.1 discuss issues in the product, price and place elements of the marketing mix...................................93.2 assess the importance of service sector mix elements to the travel and tourism sector....................113.3 apply the concept of the total tourism product to an individual travel business or tourist destination...............................................................................................................................................................12LO4 be able to use the promotional mix in travel and tourism..................................................................134.1 assess the integrated nature and role of the promotional mix...........................................................134.2 plan and justify an integrated promotional campaign for a travel and tourism business or destination...............................................................................................................................................................13References.................................................................................................................................................15Page 3 of 16
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MARKETING IN TRAVEL AND TOURISMLO1 the principles and concept of marketing in the travel and tourism sector1.1Discussing the core theories of marketing for the tourism and travel sectorThe perception of marketing in the travel and tourism sector can be described as a very crucial fact. It can be justified by providing the pros and cons of marketing in the field. Here in this case Thomas Cook is a renowned Tourism and Travel Company in UK which is going to hold a tour in Morocco. Here in this case the main motto of the company is to provide the best service to the people of UK by making the tour a comfortable one for them. First of all the organizer of the company must understand the trends of the market and the demands of the customer. Based on which the tours and the travels must be arranged. The effects of marketing can help the company to understand the needs and the demands of the customers. In this scenario if all the needs and the demands of the customers are fulfilled then one can say that the business will be able to create a positive impression in the market. On the other hand a proper marketing can be effectivein order to decide the price of the holiday packages for the customers. There are different types of customers in the market who has different financial condition and all of them must get the attraction to use the servitude of Thomas Cook. In short, the concept of marketing actually helps the customers and the organization to build a solid relationship. Both the interested customers and the company get the benefit from it. 1.2Assessing the influence of the marketing environment on specific tourism and travel industries as well as tourist destinationsThe marketing situation can play a decisive role in every single business scenario. It can be said that the environment of the market can effectively change the outcomes of the industry. There are two types of marketing background that Thomas Cook must consider. The external environment of the market is the most effective market environment where several factors all Page 4 of 16
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