Economic Development and Innovation

This assignment delves into the multifaceted concept of economic development. It examines theoretical frameworks that explain economic growth, emphasizing the roles of innovation, technology transfer, and social transformation. The provided texts offer diverse perspectives on development strategies, ranging from traditional approaches to contemporary models focused on knowledge-based economies and sustainable practices.

SALES DEVELOPMENT
AND MERCHANDISING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Key components of services of Marriott...............................................................................3
1.2 Contribution of product mix towards sales and profits of Marriott.......................................4
1.3 How market segmentation contribute to maximise sales......................................................5
TASK 2............................................................................................................................................6
2.1 Discuss the factors which affect to the buyer behaviour.......................................................6
2.2 An assessment of the advertising media that could be used for sales development situations
.....................................................................................................................................................8
2.3 An evaluation of the use of external merchandising to maximise customer volumes...........8
TASK 3............................................................................................................................................9
3.1 An assessment of the influence of design and layout on customer spending........................9
3.2 Effectiveness of effectiveness of merchandising material...................................................11
3.3 evaluation of different promotional activities according to different scenarios..................12
TASK 4..........................................................................................................................................13
4.1 Evaluation of personal selling techniques...........................................................................13
4.2 Discussion about influence of operational design on sales revenue....................................14
4.3 Key principles which should be included in sales training program...................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Whenever guests arrive at a hotel then, the relationship with host is referred as
hospitality. If the host is able to satisfy guests with their goodwill then, it will definitely attract
more amount of people (Bai, Dhavale and Sarkis, 2014). This way sales development department
of hotel will enhance its performance and also effective sales will lead to enhanced
merchandising.
So particularly considering hospitality sector, the report throws light upon Marriott Hotel
in UK. It is a diversified company of hospitality sector. It manages and does franchising of wide
range of hotels and lodging facilities as well. It was established in the year 1957. At present,
more than 5700 properties spread across 110 countries, are operated under Marriott Inc.
In the report contribution of the product mix of Marriott has been discussed and its effect
over sales & profits has also been pondered upon. Further various strategies for segmentation of
market along with sales promotion and merchandising of Marriott has been considered.
Moreover, the way sales get affected by involvement of staff members has also been focussed.
TASK 1
1.1 Key components of services of Marriott
The four key components that are used by the Marriott services have been discussed as
below:
 Service Culture: Elements of leadership principles, norms, work habits & vision, mission
and values are responsible for building up of the services culture within Marriott. A
proper control, maintenance & development of social processes is carried out by the
management department at Marriott which constitutes set of some overriding principles
(Wu, Liu and Conti, 2013). Through these social processes management manifests itself
as delivering of services and giving values to the guests that arrive at Marriott. The
superior delivery systems and also realistic concept of services followed at Marriott helps
in making their service culture a success.
 Employee engagement: The attitude of employees while performing activities, leadership
being purpose driven and various HR processes are included within this component.
Marriott best designed processes & system is effective because these are carried out by
people having engagement towards duties at high level (Paül and McKenzie, 2013). The

moderator in between the design and executing services with excellence at Marriott is
engagement of employee towards their duties. Service Quality: The strategy, process and performance that management of
Marriott follows are the key parameters deciding quality of their services. The designing
of strategy and process is fundamental key towards the building of overall service-
management model (Ivers, Sales and Grimshaw, 2014). At Marriott the client or guest is
helped for fulfilment of their missions. In order to pursue the purpose of cited
organization full support is given to the clients.
 Customer experience: Elements of intelligence of customer, account management and
consistent improvements are key elements within customer experience. Perception about
the delivery of services to the customers is an important factor to be considered in order
to make collaboration with end users effective at Marriott. If customer is satisfied by
services offered then the overall brand recognition for Marriott will enhance (Diabat,
Abdallah and Henschel, 2015).
1.2 Contribution of product mix towards sales and profits of Marriott
In order to make contribution of different products mix, the chosen firm has opportunity to
increase their sales and create various benefits at workplace. In this way, they are also
encouraging to customer to buy their products from the market. The focus at Marriott is given
upon the core products and services which emphasize on particular element. In this aspect,
Marriott using this to solve particular problem of customer (Adam, Pretzsch and Pettenella,
2013). In addition to this, the company is also trying to make new product development concept
through they can complete who process for earning more money at workplace. They are using
the best practices which beneficial to eliminate barriers to produce products within the market. It
will assist to make new and effective communication to produce products at workplace (Blume-
Kohout and Sood, 2013). Thus, they will easily enhance profit and revenue which create high
impact on the business operations.
In addition to this, the chosen business also using test marketing which analysis product to
launch within the market so that the firm can easily achieve profitability at their workplace. It
provide testing the product which encompasses to entire marketing programs (Komives and
Wagner, 2016). As results, business will get opportunity to deliver effective information at their
business environment. With the help of program, there are different types of test marketing

approaches which can be used by the company for producing new product development at their
workplace. It includes standard test market, controlled test market, simulated test market,
concept development test market (Burayidi, 2013). The chosen firm select standard test market
in which small representative conduct full concept of marketing. This is assist to make results to
forecast national sales and services at workplace. It discover product problem which assist to
find marketing programs. Hence, Marriott will easily capture whole market within their product
development concept.
1.3 How market segmentation contribute to maximise sales
There are different types of element which segment to market that contribute to maximise the
sales. In this aspect, unique selling proposition is the factor which differentiate the product from
the other competitors (VILAMOVÁ, Janovska and Stoch, 2013). It make product differs on the
basis of cost, quality and many other elements. Lowest cost and higher quality is the best aspect
which show effective results on the business operations of Marriott. It also create positive
advantages and outcomes at workplace through the company will able to develop their profits
and revenue at workplace. USP means what thing by the cited firm done and their competitor are
not (Curwen, Park and Sarkar, 2013).
In addition to this, another element on which market can be segment is innovation. It is the
process in which the company create new things at workplace. It demonstrate values and
effective results of products so that Marriott will achieve their profits and revenue at workplace.
In this aspect, they are analysis their sources which will develop outcomes and profitability in
systematic way (Gerasimov, Gromov and Kobozev, 2013). Innovation involves whole process
and outcomes very creative so that business can consider new things at their workplace. It
involves various elements such as opportunity identification, invention development,
prototyping, production marketing and sales which enhance profits and revenue of the product
within the marketplace (HIGUCHI, 2014).
In today time, innovation create very quickly because it involves capacity for doing new things
at workplace. With the help of new innovations, Marriot will easily achieve high market share
and revenue at their workplace (Gassmann, Reepmeyer and von Zedtwitz, 2013). In this aspect,
products, process, strategies and organization, etc. included through the chosen organisation will
able to deliver effective results and performances at their workplace. Further, it also includes
some other elements which create high impact on the business performances and make ahead

from competitor. It in brand which recognise through providing effective results at workplace. It
considers various benefits such as save decision making time, express the organisation position
and provide piece of mind (Chesbrough, 2013). Market segmentation also consider on
demographic basis such as income, occupation, education and many other elements so that the
firm need to take it carefully to demonstrate their impact.
TASK 2
2.1 Discuss the factors which affect to the buyer behaviour
Customer purchasing power it highly influence through various factors. This is because, they are
taking rational decisions makes who are concern with self-interest (Dupas and Robinson, 2013).
There are different factors which affect to the purchasing power of customer at Marriott hotel.
They are as follows:
Cultural factors
Cultural factors are those which create impact on purchasing power of the customer. In
this aspect, they are analysis element such as culture, sub culture and social class (Baden, 2013).
Various customer who belong from different region and culture, they are always analysis market
culture and their impact on the business. Thus, it will make effective results on their buying
process. In addition to this, they are also look towards social class from which they are belongs
to deliver effective information and outcomes at workplace of Marriott hotel.
Social factors
Sometimes customer take reference from their society, member, relatives and many other
people. Thus, they are analysis roles and status of each member with using particular product and
services. It create impact on their purchasing power (Bryant, Courtney and Lefebvre, 2014).
They are analysis performances so that it will create impact on purchasing power at workplace.
Social factors are create impact on the whole society so that the chosen firm need to try to
eliminate it carefully so they are easily enhance potential customer towards the business
environment (Francks and Francks, 2015).
Personal factors
Different age of people has distinctive requirement from the market. In this way,
customer are highly influence by different element which create impact on their purchasing
power and outcomes (Lall, Navaretti and Wignaraja, 2016). It includes element age, lifecycle
stage, and occupation, professional, etc. For example, young generation people generally prefer

smart phones at the workplace. On the other hand, adult people are convenience to use keypad
phones. As results, different lifestyle create impact to particular product and services within the
market.
Buyer response
According to behaviour of people within the market, buyer also responses at workplace
of Marriott. In this aspect, there are various elements which create impact on purchasing power
of the buyer. This is because, every person wants that people are behave very well within the
time of purchase (Cusumano, 2013). It includes elements product, services, category selection,
brand selection, reseller, and time of purchase, amount and many more things.
Environment influence
Within the market of Marriott, there are various element which create impact on the
purchasing power of customer. It involves factors such as political, economic and technological.
These all factors influence to the business when it create impact on the enterprise. In addition to
this, the chosen firm also try to make positive impact on business environment which create
brand results to attract various customer (Block and Keller, 2015). This is because, if customer
are not easily attract towards the business, they are unable to make high profits and revenue at
workplace.
Marketing programs
In addition to this, in market there are various programs which influence to the buyer
purchasing power. This is because, it relate with customer response and their outcomes at
workplace of Marriott. In market, different business pursue distinctive objectives and products so
that their strategy is differs from other organisation (Ghimire and Pimbert, 2013). As results, it
demonstrate outcomes in effective manner. It includes marketing objectives, strategy and mix.
Psychological factors
Sometimes psychological factors also create impact on the business performances. It
includes elements such as motivation, perception, learning power, beliefs and attitude,
personality and self-concept, etc. In addition to this, psychology factors are create negative
impact on purchasing power due to low quality of products and high price for it. As results, they
are understood that business will not easily take advantages to deliver effective information and
outcomes at workplace (Gerasimov, Gromov and Kobozev, 2013).

2.2 An assessment of the advertising media that could be used for sales development situations
Media is differs from task to task which analysis different situation and outcomes at
workplace to deliver effective information. Media selection is depends on budget which provide
by the company, products which need to be advertise within the market place. For example, fast
food organisation mainly prefer to give their advertisement on television because they are
understand that children are more attractive with effective element of TV shows. Airlines
industry prefer to give their advertisement in newspaper (Gassmann, Reepmeyer and von
Zedtwitz, 2013). In addition to this, restaurants and hotel business are prefer to use various types
of media which assist to gain competitive advantages and outcomes at workplace. As results,
Marriott using different combination of media such as advertisement, you tube, Facebook,
Twitter and many more other aspects.
In addition to this, quality of newspaper can also greatly which determines to pay more for
each newspaper. In this aspect, £250 is charge for every page of newspaper advertisement.
Advertisement in national newspaper is extremely is more expensive which show effective
impact on the performances of the business (Bai, Dhavale and Sarkis, 2014). Further, radio is
also the best method to advertise particular product and services within the market. In this way,
there are various factors which can be impact on the business performances. It includes time,
length of campaign and advertisement, type of particular advertisement is also impacted through
different options.
Apart from this, advertisement in television is also impacted through different factors such
as time of year. In this way, various business promoted their products on festival time. Cost of
leaflet is highly impacted through door to door marketing. This is because, it incurred more cost
at workplace to operate functions and operations within the market. During the holidays,
Marriott also advertise their services within the market through they are able to deliver effective
information to their customer.
2.3 An evaluation of the use of external merchandising to maximise customer volumes
In order to make high sales and revenue, the firm has responsibility to select right base of
customer through manager can enhance their performances. In this aspect, two strategic
promotion can be used by Marriott such as pull and push. Merchandising activity is used to
ensure to make the best brand which can be allocate within the various stores. It will assist to
make high products sales and revenue at workplace (Diabat, Abdallah and Henschel, 2015). In

addition to this, merchandising encompasses with planning which involves right to set products
and services within the market. It will make right element of product, at right time and right
quantities. Thus, the organisation is beneficial to make effective outcomes and performances at
workplace. It is element which moves goods towards the people to attain objectives and goals in
effective manner. There are various activities includes in external merchandising such as free
sample, on the spot demonstration, pricing, special offers and many more things (Adam, Pretzsch
and Pettenella, 2013).
External merchandising also set through design aspect, location, storefront, surrounding
areas. It make promotion to determine effective results and performances at workplace. It
includes consumer and trade promotion within the chosen organisation. Consumer promotion
include free sample, premium, money off, prize promotion and many more elements through the
company can easily promote to their products and services within the market areas. It assist to
make high revenue and profits at workplace through they can attract potential customer who are
giving more money at workplace. Marriott also organise coupon facility so that it attract to
various customer who can purchase products and services from the market.
In addition to this, the business can also make promotion through trade. In this way, free
goods, allowance, price discount, competition and many other things are given at workplace
which assist to create high demand of products and services at workplace. It will also promote to
the business in systematic way to create high merchandising at workplace (Gerasimov, Gromov
and Kobozev, 2013).
TASK 3
3.1 An assessment of the influence of design and layout on customer spending
There are various elements through the company will ascertain design and layout towards
customer spending. In this aspect, the chosen organisation sell their products and services to
different customer at effective price. There are three types of pricing policy take place which
create impact on their performances such as first degree price discrimination, second degree
price discrimination and third degree price discrimination. Within first degree Marriott charges
high price for each customer such as hotel rack rate. In addition to this, on second degree the
chosen firm charge product price according to quantity which customer purchase. For example,
the chosen business charge booking at low rate when big group visit their hotel. Apart from this,
third degree price is charge in two different types of market (Gassmann, Reepmeyer and von

Zedtwitz, 2013). In this aspect, different types of price is charge by the company for breakfast of
each customer such as children, adult and young.
In addition to this, marketing mix is also element which demonstrate effective product
and service of the chosen company which create advantages to them. There are different element
which create differentiate to product and services within the market. It includes product, price,
place, promotion, process, physical evidence and people. In respect to enhance product and
services, the company is using different types of promotional techniques (Bai, Dhavale and
Sarkis, 2014). It includes special offers, advertisement, direct mailing, free gifts, competition,
joint venture and many more things. Promotional techniques involves broadcasting, information
about products, product line, brand of the company, etc. To create high sales and revenue, the
company should deliver benefits of products and services to customer.
Further, different types of product level assist to make more demand of product and
services within the market. It assist to create advantages to make high profits and revenue at
workplace. Promotional strategy are combine with different marketing communication which
essential for create more demand of services. Promotional strategy use from different aspects
which measure effectiveness of the business results at workplace. Design consideration includes
various elements which are as follows:
Ease of access to product/service
Stores
Transportation
Entrance of restaurants
Hotel and dressing facilities
In addition to this, there are three different types of element which assist to design of
stores. They are as follows:
Layout: It is blue print through the company can determine their store at workplace. There are
three advantages of layout design such as Grid, Racetrack and Free form (Diabat, Abdallah and
Henschel, 2015).
Signage: Signage is the graphical representation which help to customer to locate their specific
product and department. It is used to identify effective aspect of Marriott hotel for merchandise
category.

Feature areas: In addition of layout and signage, retailers can also guide to their customer with
feature areas. In this aspect, these areas are design to make attention towards customer
(Gerasimov, Gromov and Kobozev, 2013).
3.2 Effectiveness of effectiveness of merchandising material
In respect to consider effective merchandising, the firm need to determine different
elements that are as follows:
 Good design: Good design always consider effective story and theme. Thus, Marriott has
duty to keep merchandising simple through they can easily attract customer at workplace.
In this way, they have to focus on simple presentation which clear to understand. In
addition to this, focus on best retailer also assist to generate effective reputation within
the business environment (Gassmann, Reepmeyer and von Zedtwitz, 2013). It integrates
graphics images through the company can target to various customer. It also gather
various types of information which make brand reputation at marketplace with ascertain
positive results.
 Use of colour: Eye is always naturally drawn for colourful presentation. Thus, Marriott
need to consider effective colour for their services through they will easily attract various
customer at workplace. In addition to this, they have analysis relative sources which
consider outcomes and profits in effective manner. Effective technique of the firm need
to take for create balance among various sources (Bai, Dhavale and Sarkis, 2014).
Further, choice of colour is always determines effective results with making effective
design of particular product and services. It make different product from competitors so
that the chosen organisation can easily attract potential customer at workplace. Design
concept play very important role which determine effective results and performances.
 Suitable display element: The cited firm need to always make concentration on display
because it create great impact on the business performances. It perceive product value
and customer shopping experience which ascertain at workplace. It also includes
complementary colours that make shapes, style to include interest at workplace. Proper
use of advertisement also consider height and focus point to attract various customer at
workplace. Merchandising always need to be balanced so that equal parameter can be
made easily (Diabat, Abdallah and Henschel, 2015).

 Product placement: In order to consider effective resources and outcomes, the firm has
responsibility to make product placement. In this way, they have to try always to take
triangular shape within style group and colour stories. In addition to this, it is also start
with centre features, merchandising equal at workplace. In this way, best seller and hot
items are place which shows prominent visual location (Gerasimov, Gromov and
Kobozev, 2013).
3.3 evaluation of different promotional activities according to different scenarios
Evaluation plan is a written document which describes monitoring and program to create
results for improvement in decision making. It is also clarifies what, how and other element
which need to be ascertain at workplace. In this aspect, Marriott need to concentrate on their
elements which are as follows:
Promotion objectives
Promotional objectives of the chosen organisation are considers through developing ideas
and operations. In this way, they have to assess their communication and sales objectives at
workplace. In this way, budget decisions are taken at workplace with affordable price, sales
percentage, competitive parity and task which perform at workplace. Further, it also make
message and media decisions for considering outcomes and performances at workplace through
the business will easily achieve their goals and objectives (Gassmann, Reepmeyer and von
Zedtwitz, 2013). In this aspect, Marriott also evaluate their campaign which determine impact on
communication and sales programs at workplace.
Promotional activities
Promotional activities are design to create promotion of products and services within the
market. It make concentration of customer which assist to get proper response at workplace.
With the help of advertisement in TV and internet, Marriot will get effective attention and
profitability at workplace. In addition to this, sales promotion also taken at workplace through
the company can make effective results and performances. In this way, the chosen business can
give free sample, discount and coupons to loyal customer. As results, they will easily get more
customer at workplace easily (Bai, Dhavale and Sarkis, 2014). Further, there are also various
other element through the company will easily gather various types of information at workplace.
It includes sponsorship, direct mailing and public relations. With the help of all these elements,
the chosen business will easily get effective results at workplace.

Merchandising mix
Merchandising mix includes consumer basics and variety seasonal. In this way, according
to customer demand, the chosen firm need to pay their attention at workplace. Thus, they will
able to deliver effective results and performances. In addition to this, variety of seasonal also
take place that shows seasonal elements at workplace. In this aspect, the chosen organisation has
responsibility to overcome issues and problems through they can make effective results and
performances at workplace (Diabat, Abdallah and Henschel, 2015). With ascertain effective
performances according to merchandising, Marriott will easily get high profits and revenue at
their business environment. In addition to this, it also create positive impact on the business
performances to regulate rules and regulations regarding business operations.
Implementation
It is very important to create vital responsibility of employee at workplace of Marriott. In
this aspect, strategy is implement which shows high profits and revenue at workplace. With the
help of proper monitoring and implementing performances are taken at workplace which assist to
deal various customer together (Adam, Pretzsch and Pettenella, 2013). In this way, essential
corrective actions are also taken at workplace through actions can be taken within the business
environment. In addition to this, it is also encourages to people to make strategic direction at
workplace.
TASK 4
4.1 Evaluation of personal selling techniques
Personal selling is the broad concept which determines to make person to person
communication at workplace. It assist to seller to make proper attention towards the goals and
objectives of business through they will easily make high performances. When customer are
purchase product and service of Marriott, they are stimulate through different and effective
design which create proper results and performances at workplace (Gerasimov, Gromov and
Kobozev, 2013). It is very good tool to the chosen firm to demonstrate various benefits from
different element at workplace. In this aspect, they are taking various positive outcomes and
performances at workplace through monitoring in each activity at workplace. With the help of
roles and responsibility of manager the chosen business will make proper attention towards their
goals and objectives. There are different types of personal selling techniques included at
workplace. They are as follows:

Retail selling
Retail selling is take place to sell products and services to ultimate customer. In this way,
the chosen firm direct consider outcomes and operations for their customer. It will make profits
and revenue at high level through attract various customer at workplace. Through ascertain
effective results and performances, Marriott will achieve their goals and objectives.
Field selling
It is also known as business to business selling which take place for attract potential
customer within the business environment. In this way, many same types of organisations are
work together which assist to get proper response towards the business. In this way, the firm has
responsibility to make high profits and revenue at workplace through, they will easily get proper
attention at workplace (Gassmann, Reepmeyer and von Zedtwitz, 2013). In addition to this,
Marriott determining their roles through consider their outcomes with other same business.
Telemarketing
Telemarketing is the creative process which consider through telephone at workplace. In
this aspect, the chosen firm has responsibility to try proper attention of customer at workplace
with the help of telephone. As results, they will get high revenue and profits easily which make
creative performances and outcomes within the business environment. In this way, Marriott will
get effective results through assessing customer requirement from the business products and
services. As results, high loyalty take place within the business (Bai, Dhavale and Sarkis, 2014).
4.2 Discussion about influence of operational design on sales revenue
In respect to perform within the organization, manager assess impact of operation plan on
their business activity. In this aspect, there are various element includes at workplace which
create impact on Marriott performances. They are as follows:
Sales capacity
Sales capacity is determines effective results and performances which shows positive
impact on the company and its operations. In this way, the chosen firm easily make effective
outcomes and performances that assist to create positive results and performances. With the help
of different aspects, Marriott will easily ascertain their outcomes and performances. In this way,
they will easily analysis aspects which measure results and performances in effective way
(Diabat, Abdallah and Henschel, 2015).
Marketing capacity

Marketing capacity look towards different strategies which make effective results and
performances at workplace. With the help of different types of strategies, the chosen firm easily
develop their outcomes and performances at workplace. It consider effective results that shows
for analysis results and outcomes. Marketing activities are also included campaign that shows
different aspect to analysis business results (Adam, Pretzsch and Pettenella, 2013). In addition to
this, target market also taken at workplace through the cited firm will easily many time the firm
analysis their performances through operations design of marketing so that they will easily take
responsibility at workplace.
4.3 Key principles which should be included in sales training program
In respect to perform effective functions and operations, there are various elements which
known as key principles. It demonstrate reinforcement which is necessary to develop outcomes
and performances at workplace. It includes following key principles at workplace of Marriott:
Outline the program objectives
In order to ascertain effective results and performances, there are various elements which
includes at the cited firm. The HR manager of organisation need to make their all objectives with
framing it to design. As results, they will easily capture whole market to ascertain results and
performances within the business. It determine effective results which shows for making strategy
at workplace so that the company will easily set their results (Gerasimov, Gromov and Kobozev,
2013).
Priorities the business activities
HR manager of the chosen organisation has responsibility to make priorities to each task
so that they will easily get proper attention towards the business results. In addition to this, all
business outcomes are ascertain for deliver effective information so that priorities are taken at
Marriott give proper and useful impact on the business activities (Diabat, Abdallah and
Henschel, 2015).
Communicate with expansion
Communication also play very important roles at workplace. It demonstrate effective and
positive impact on the business and its activities. Thus, the firm need to try for developing ideas
and operations for it. Communication is very important element which shows positive impact on
the business and its activities. Thus, the chosen organisation need to deliver their results and
performances through effective information (Gassmann, Reepmeyer and von Zedtwitz, 2013).

Preparation of effective media
Effective media is analysis business performances so that Marriott will easily develop
their market which analysis results easily. In this way, the cited firm will easily get proper
attention of each member at workplace. In addition to this, it is also require to deliver effective
results and performances at workplace so that objectives can be achieve in the effective way.
CONCLUSION
From the above report it has been analysis that, Marriott has great advantages to do effective
functions and operations at their workplace. In this aspect, they are taking roles and
responsibility to make proper functions and operations. Furthermore, report concluded about key
components of the business which create impact on their performances. It includes service
culture and employee engagement to cover profitability at workplace. Moreover, it also cover
product mix which demonstrate for delivering effective results and performances at workplace.
In this aspect, the chosen firm using different types of product mix which assist to capture whole
market at workplace and enhance revenue and profits through different activities and actions. In
addition to this, it concluded about such factors which create impact on customer buying process.
In this way, the cited organisation need to make effective results and performances which shows
high impact on the company and its operations. Apart from this, report summarized about
evaluation of external merchandising which assist to make effective results and operations at
workplace. In this way, the firm has responsibility to deliver effective products and services at
workplace which create positive impact on their outcomes.

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