Report on Marriott Hotel's Product Mix
19 Pages6698 Words123 Views
Added on 2020-01-28
Report on Marriott Hotel's Product Mix
Added on 2020-01-28
ShareRelated Documents
SALES DEVELOPMENTAND MERCHANDISING
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Key components of services of Marriott...............................................................................31.2 Contribution of product mix towards sales and profits of Marriott.......................................41.3 How market segmentation contribute to maximise sales......................................................5TASK 2............................................................................................................................................62.1 Discuss the factors which affect to the buyer behaviour.......................................................62.2 An assessment of the advertising media that could be used for sales development situations.....................................................................................................................................................82.3 An evaluation of the use of external merchandising to maximise customer volumes...........8TASK 3............................................................................................................................................93.1 An assessment of the influence of design and layout on customer spending........................93.2 Effectiveness of effectiveness of merchandising material...................................................113.3 evaluation of different promotional activities according to different scenarios..................12TASK 4..........................................................................................................................................134.1 Evaluation of personal selling techniques...........................................................................134.2 Discussion about influence of operational design on sales revenue....................................144.3 Key principles which should be included in sales training program...................................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONWhenever guests arrive at a hotel then, the relationship with host is referred ashospitality. If the host is able to satisfy guests with their goodwill then, it will definitely attractmore amount of people (Bai, Dhavale and Sarkis, 2014). This way sales development departmentof hotel will enhance its performance and also effective sales will lead to enhancedmerchandising.So particularly considering hospitality sector, the report throws light upon Marriott Hotelin UK. It is a diversified company of hospitality sector. It manages and does franchising of widerange of hotels and lodging facilities as well. It was established in the year 1957. At present,more than 5700 properties spread across 110 countries, are operated under Marriott Inc. In the report contribution of the product mix of Marriott has been discussed and its effectover sales & profits has also been pondered upon. Further various strategies for segmentation ofmarket along with sales promotion and merchandising of Marriott has been considered.Moreover, the way sales get affected by involvement of staff members has also been focussed.TASK 11.1 Key components of services of MarriottThe four key components that are used by the Marriott services have been discussed asbelow:Service Culture: Elements of leadership principles, norms, work habits & vision, missionand values are responsible for building up of the services culture within Marriott. Aproper control, maintenance & development of social processes is carried out by themanagement department at Marriott which constitutes set of some overriding principles(Wu, Liu and Conti, 2013). Through these social processes management manifests itselfas delivering of services and giving values to the guests that arrive at Marriott. Thesuperior delivery systems and also realistic concept of services followed at Marriott helpsin making their service culture a success. Employee engagement: The attitude of employees while performing activities, leadershipbeing purpose driven and various HR processes are included within this component.Marriott best designed processes & system is effective because these are carried out bypeople having engagement towards duties at high level (Paül and McKenzie, 2013). The
moderator in between the design and executing services with excellence at Marriott isengagement of employee towards their duties.Service Quality: The strategy, process and performance that management of Marriott follows are the key parameters deciding quality of their services. The designingof strategy and process is fundamental key towards the building of overall service-management model (Ivers, Sales and Grimshaw, 2014). At Marriott the client or guest ishelped for fulfilment of their missions. In order to pursue the purpose of citedorganization full support is given to the clients. Customer experience: Elements of intelligence of customer, account management andconsistent improvements are key elements within customer experience. Perception aboutthe delivery of services to the customers is an important factor to be considered in orderto make collaboration with end users effective at Marriott. If customer is satisfied byservices offered then the overall brand recognition for Marriott will enhance (Diabat,Abdallah and Henschel, 2015). 1.2 Contribution of product mix towards sales and profits of MarriottIn order to make contribution of different products mix, the chosen firm has opportunity toincrease their sales and create various benefits at workplace. In this way, they are alsoencouraging to customer to buy their products from the market. The focus at Marriott is givenupon the core products and services which emphasize on particular element. In this aspect,Marriott using this to solve particular problem of customer (Adam, Pretzsch and Pettenella,2013). In addition to this, the company is also trying to make new product development conceptthrough they can complete who process for earning more money at workplace. They are usingthe best practices which beneficial to eliminate barriers to produce products within the market. Itwill assist to make new and effective communication to produce products at workplace (Blume-Kohout and Sood, 2013). Thus, they will easily enhance profit and revenue which create highimpact on the business operations. In addition to this, the chosen business also using test marketing which analysis product tolaunch within the market so that the firm can easily achieve profitability at their workplace. Itprovide testing the product which encompasses to entire marketing programs (Komives andWagner, 2016). As results, business will get opportunity to deliver effective information at theirbusiness environment. With the help of program, there are different types of test marketing
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Sales Development and Merchandising for Organization Growthlg...
|17
|6495
|44
Concept of Sales Development and Merchandising | Ritz Carlton Hotellg...
|21
|7367
|143
Sales Development: Strategies for Jumeirah Group Hotellg...
|18
|5405
|339
Sales Development Assessmentlg...
|13
|4204
|135
Sales Development & Merchandisinglg...
|21
|7862
|133
(solved) Sales Development Strategies Assignmentlg...
|20
|5947
|200