This assignment analyzes the effectiveness of motivational theories in boosting employee morale. Focusing on Maslow's Hierarchy of Needs and Herzberg's Two-Factor Theory, the author describes how these frameworks were applied to address demotivation among executives at Tesco. The analysis highlights the impact of fulfilling basic needs, improving working conditions, providing recognition, and fostering a positive work environment. The assignment emphasizes the development of leadership, communication, and motivation skills through applying these theories in practice.