Report On NESTLE - Aspects & Implementation Of Strategic Management

Thinking and Managing
Strategically

Table of Contents
INTRODUCTION...........................................................................................................................1
TOOLS ANALYSIS........................................................................................................................1
STRATEGIC FRAMEWORK.........................................................................................................2
RESOURCE ANALYSIS................................................................................................................5
CRITICAL REVIEW.......................................................................................................................7
REFLECTION...............................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The volatility of market conditions and changing business environment has necessitated
the adoption of strategic thinking and management. It systematizes the organisational decision
making and actions towards the achievement of determined goals and objectives. For optimum
allocation of resources and maximization of profits, business organisations caters towards the
management in the strategic manner. It is the structured and planned approach towards realizing
the core competencies of the organisation and ensure hight growth and development. Present
report is prepared to elucidate different aspects of strategic management and its implementation
in organisations under different frameworks. For the purpose, world's leading nutrition, health
and wellness company, Nestle S.A. Is taken into account.
Overview of the company
Established in 1866, Nestle is the transnational food and drink company which serve
people in 194 countries through a wide product line. Its product range includes dairy products,
frozen food, baby food, snacks, coffee and tea, breakfast cereals and many others. It is the
recognized organisation with the number of credentials and global awards for the quality of its
products (Chapman, 2015). This profitable organisation is ranked number one in terms of
revenue generated by it in a year with the annual sales of around US$1.1 Billion.
TOOLS ANALYSIS
Pestle Framework
In order to analyse the competency of the working the tool of analysis used is PEST.
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Illustration 1: Nestle's Business
Strategy

POLITICAL: Nestle organisation is working in number of countries. Each country is having
different types of political scenario along with the framework of laws and regulations. In that
regard it is stated that organisation is complying with the legal and political framework prepared
at the place. In this way it enables its working in the legitimate manner.
ECONOMIC: With different economic conditional prevailing in varied geographical locations,
Nestle is making the financial and price decisions in accordance with that. In that regard it is
found that the profitability and revenue generation criteria differs as per the existing conditions.
SOCIAL: In order to satisfy the customers to the utmost level Nestle is many the wide range of
products and services as per the needs and wants of consumers in different sections. Along with
that special considerations are made with respect to the environmental needs and wants. In that
respect procedures are made sustainable and eco-friendly in all respects.
TECHNOLOGICAL: Nestle is using the high technology methods for all its operations. Such as
communication and connectivity is made smooth and effective through different manner.
Further, it enables the working in the fast and accurate way that derives the growth and
development in the larger extent.
STRATEGIC FRAMEWORK
Each organisation functions with the define format of strategy and the management tools
and techniques. It enables it to have the greater amount of growth and development. In order to
make the assessment of the strategic framework of the selected organisation SWOT analysis is
being performed.
Strengths
 With the history of working around 150 years and having more that 25 brands under it
has enabled it to have the great corporate image that has created the edge in terms of
reliability and quality (Ritter and Gemünden, 2014). It also has the brand reputation of
more than 7 billion.
 It has the wide stream of product portfolio that enables it to reach the customers in one o
the other form in the lucrative manner. It makes Nestle unmatched and unrivalled.
 Large presence with the efficiency and smooth distribution channels increases the
working quality and excellence.
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