Strategic Management for Business

Strategic management for
business
Table of Contents

INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Strategic analysis of business............................................................................................................3
Business environment analysis..........................................................................................................3
Core competencies of business..........................................................................................................5
Key industry developments and impacts............................................................................................5
Strategic analysis...............................................................................................................................6
Strategic position of company...........................................................................................................6
Recommendation...............................................................................................................................7
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................9

INTRODUCTION
There has to be a strategic management which needs to be present in the organization
so that there would be better functioning. Nestle has been in this market from a long run
which is from over 154 years and the founder of the company is Henri Nestle. The
headquarters is in Switzerland and the products which the organization has expanded
themselves into which are dairy products, ice cream, baby food, etc. To have a faster and
successful functioning there needs to be a better planning and strategies which have to be
implemented so that there can be faster productivity and operating. There are a lot of
frameworks which are present in the market and they have to be understood and planned
according to the market.
MAIN BODY
Strategic analysis of business
Nestle Company is among the leading organisation part of the food processing
industry. The organisation has grown over the period of time in the industry. Company was
established in the year 1866 and till now the company has grown rapidly. Food processing
sector has also one of the most rapidly growing market sectors as the sector delivers plenty of
food products like baby food, coffee, dairy products, biscuits and other food products. Over
the period of time the industry has produced many different types of products. Nestle
Company is one of the major brand parts of food processing. Company also get tough
competition from other brands like Amul and many other brands. Apart from the aggressive
market competition the organisation has entertained effective growth rate. Company is
currently growing at the rate of 3.5% approximately (Chuchrova, Vilamova and Kozel,
2016). This is an impressive growth rate considering the fact that the industry is very
competitive in nature.
Business environment analysis
Business environment analysis involves both internal analysis and external analysis.
External analysis is conducted with the support of PESTEL Analysis tool and internal
analysis will project with the support of SWOT Analysis tool.
PESTEL Analysis