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Airline Management Assignment Flamingo

   

Added on  2020-01-28

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AIRLINE MANAGEMENT

TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................4BUSINESS MODEL.......................................................................................................................4AIRLINES MAIN BASE................................................................................................................5ROUTE NETWORK AND DESTINATION..................................................................................6THE AIRLINE’S FLEET................................................................................................................6USE OF ANCILLIARY REVENUES............................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

EXECUTIVE SUMMARYIn the present scenario, when people are not having much time to travel through train and buses,they prefer to travel from flights. Thus, it is necessary that airline companies will understand theairline management which is a branch of study that tells about the systematic management ofairport and airlines. Through this, a broad overview of the airline industry will be gained thatwould increase the awareness of operational, marketing, financial and other factors that highlyimpacts the airline management of firms. Flamingo as the new domestic flight has beenintroduced in London. If one passenger has the connecting flight it even does not transfer itsluggage to other flights. So in most of the cases the direct flight is used by the passengers.Besides this, to earn profit flamingo is also adopting different practices like they are developingthe cost terminals which will provide convenience to the airlines which are low cost and do nothave finance to pay to the airport. The flamingo is the domestic flight so their bases are many. Inthe initial stage the base of this airline is Heathrow but it is planning to change its base. There aremany airlines which are flying from this destination so it takes time for the flamingo to makeplace for this flight. This airline has a number of key factors that have mitigated it towards therising top list of airlines. This airline will become of the first choices for customers as it is havingnumber of reasons like it has relatively low per seat acquisition cost as well as low per passengermile cost. It has also given their added capacity over smaller regional jets. A very high amount isearned by the firm through baggage fees and from on-board food and services. However, airlinehas to bear high cost as well because providing these facilities demands investment.

INTRODUCTIONIn the present scenario, when people are not having much time to travel through train andbuses, they prefer to travel from flights. Thus, it is necessary that airline companies willunderstand the airline management which is a branch of study that tells about the systematicmanagement of airport and airlines. Through this, a broad overview of the airline industry will begained that would increase the awareness of operational, marketing, financial and other factorsthat highly impacts the airline management of firms. In the present report, there will be abusiness model of a brand new airline along with the main base of airline. Also, the routenetwork and destinations as well as the airline’s feet and use of ancillary revenues will behighlighted. Apart from that, a realistic schedule for the fleet will be included in the report. BUSINESS MODELFlamingo as the new domestic flight has been introduced in London. The business modelwhich has been adopted by this flight is the low cost model. The fair of the airline is less and thecomfort which it is providing to its customer is also less. The main aim of this airline is to earnprofit but in the slower time as the major strategy of the flamingo airline is to increase its airtraffic and establish its name in the competitive market. There are no differentiated seatsprovided to the passengers. In this type of airlines only the normal seats are provided. Toincrease the air traffic the flamingo airline has been focusing on increasing the destinations. It isthe low cost airlines it flies to many destinations and it has more than one base. According to thebusiness model which is low cost model it does not provide many types of facility to itscustomer. The flamingo flight is the direct flight as it does not hope from one destination toanother. No two way ticket is provided to the passengers and even the tickets are not bookedbefore 3 months. If one passenger has the connecting flight it even does not transfer its luggageto other flights. So in most of the cases the direct flight is used by the passengers. Besides this, toearn profit flamingo is also adopting different practices like they are developing the costterminals which will provide convenience to the airlines which are low cost and do not havefinance to pay to the airport. Further, the overhead cost which is incurred is passed on to thecustomer and it is added in the ticket this becomes suitable for the flamingo. Further, in thebusiness model plan the expected human resource to be recruited in less as they are not providing1

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