Airline Proposal: Designing a Legacy Airlines Business Model

AIRLINE PROPOSAL

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Choice of business model........................................................................................................3
2. Main base of legacy airlines....................................................................................................4
3. Route network and destinations...............................................................................................5
4. The airline’s fleet.....................................................................................................................6
5. Use of ancillary revenues.........................................................................................................7
6. Schedules.................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The airline industry includes the diverse range of the businesses which are known as the
airlines that provides the sir transport services for the purpose of the payment to customer or the
partners of the business. These kind of the air transport services are offered for the cargo as well
as the human travellers and are the most popularly used and provided with the help of the jets
while some of the airlines also used the helicopters. The airlines may provide the chartered or the
scheduled services and the airline industry creates the significant portion of the enlarged travel
industry offering its customer with the facility to buy the seats on flights and to travel to multiple
parts of the world (Heshmati, and Kim, 2018).
This report will discuss the type of the business model, the pros and cons of it, the main
base of the airline, the route network and the destinations, the fleet of the airline, the use of the
ancillary revenues, the importance of the schedules and their impacts and all these factors are
related with the design of the new airlines.
MAIN BODY
1. Choice of business model
Legacy Airlines
The aim of the report is to design a Airlines in which the preceding national airline that has
almost become privatized from the past years. Developing this kind of the airline model have a
large fleet that is quite multiplied as they are travelling at all kind of routes beginning from the
long haul to the short one and also including the regional flights. These business models also
have the advantage of share and also other aviation services like catering companies,
maintenance facilities and the hub airports (Hunter, 2019). The legacy airlines have several
advantages such as
 Better reputation that offer the good business with the governmental and the corporate
clients.
 Long haul journeys with a large set of connecting flights.
 Enhanced comfort with the help of baggage charges and board meals that are involved in
the airport lounges and the main fare for the first class passengers and the business.
 Very differentiated fares beginning from the low cost and ending with the costly business
class and the first class seats.

 The loyalty programs that provides the reasonable rewards for the travelling which is also
convenient.
 The slowly modifying and the reliable timetable that offers the passengers with better
level of security along with the flight connections that they need (Parker, 2020).
The legacy airlines are also known as the standard of service and the amenities. These are also
known as the full service carriers and provide more full and enhanced service that the low cost
carriers. The legacy carriers are the members of the airline alliances that execute over the
transoceanic global route structure and the domestic one also, provide improved cabin services
consisting of meal service along with in-flight entertainment along with their own airport
lounges. The legacy carriers will also provide various classes of service such as the business,
economy and the premium class service and likely to offer the developed flyer programs that
happen frequently .The legacy carriers will also utilise the hub along with the spoke route
network and then will have a differentiated and large fleet with numerous kind of aircraft.
Although the legacy carriers are modifying their structure and also their fleet to move into the
competition that the low cost carriers came into the industry. The definition of the legacy is
having to perform something especially which is something undesirable and is being carried over
from the earlier system and business operation. This model of airline revolves around the hub
and the spoke network along with the corporate structure. These kind of the airlines most
importantly includes the lounges, business class, first class, alliances, perks in the cabin such as
food, better service and beverage, frequent flyer programs, limited manufacturers out of which
majority of the air crafts are being manufactured by The Boeing company and the Airlines
Industries (Wensveen, and Leick, 2019).
2. Main base of legacy airlines
These kind of the airlines have the full service and are also known as the legacies. Most of the
legacy airlines have its brand recognition across the globe due to their vast network. These
legacy carriers are based in big hubs and are geographically located in order to increase the
efficiency in providing the route maps for interacting with the passengers from one particular
location to another one. Having multiple hubs is offering benefits to the operations of the legacy
carriers and also it provides various range of alternatives for the travellers. With increased
number of the hubs, these legacy airlines provides an increased robust schedule with different
alternatives of flight for the passengers. The legacy carriers provides complete service consisting