Analysis of the Coco 100 Coconut Water Market: Marketing Strategies

This report provides an in-depth analysis of the Coco 100 coconut water market, focusing on its introduction and potential for establishing a strong brand image. The study examines the challenges related to the product's uniqueness and the cost implications of implementing digital marketing strategies. It outlines a marketing plan centered on leveraging digital marketing through enterprise resource planning to boost sales, highlighting the product's Vitamin C content and superior quality compared to competitors. The report identifies key target consumers and emphasizes the importance of attractive packaging to increase market share. Furthermore, it acknowledges the existing competition from brands like H2coco and Cocobella and stresses the need for Coco 100 to develop a unique marketing strategy and core competency to succeed in the coconut water market. The report also includes references to relevant academic research and industry reports.

RUNNING HEAD: Analysis of coconut water market 1
Analysis of coconut water market

Analysis of coconut water market 2
Introduction
This report reflects the key understanding on the coconut water market and how newly
introduced coconut water could be taken into consideration to establish effective brand in
coconut water. In this report, study has been conducted on the coconut water named coco 100
which is introduced in the market with a view to create effective brand image. This product is
introduced in the market with a view to reduce the overall gap between coconut products supply
and demand in the market. Coco 100 is new products which will be useful to create high amount
of profit and grasping good amount of market share due to the effective quality of Coco 100. In
this report, adamantine study will be conducted to evaluate the marketing factors and associated
business plans (Charles, 2016).
Problem
The main problem in selling Coco 100 in market is related to the uniqueness of its
products in market and shortcoming of its less effective brand image in market. However, using
of enterprises resource planning of cyber computing system through which company could
implement digital marketing of its newly introduced Coco 100 is highly costly. It will increase
the overall cost of capital of company (Shashikumar and Chandrashekar, 2014).
Marketing plan
The marketing plan for selling Coco 100 is based on the using enterprises resource
planning of cyber computing system through which company could implement digital marketing
of its newly introduced Coco 100. If company uses this marketing plan then company could
increase its overall Coca 100 sales. This Coco 100 is accompanied by several intents such as it is

Analysis of coconut water market 3
fully contained with Vitamin C and other beneficial intents. In addition to this, the size and
quality of Coco 100 is also very high as compared to other brands of coconut water in market.
Nonetheless, main clients of Coco 100 are those people who are suffering from Vitamin C and
having skin problems (Rashid, 2016). There is no such packaging for Coco 100 and it is directly
sold by business units to clients after implanting pilling up the coconut water. The main
visibility of Coco 100 is highly lucrative to clients and this level of attractiveness of Coco 100
will increase the overall turnover of organization in determined approach. There are two rivals
in the coconut market named H2coco and Cocobella. These two are the famous coconut brands
which have captured at least 20% market share of coconut market. However, if Coco 100 is sold
with the attractive packaging and high quality intents then it would not only result to increase in
overall sales but also increase the market share of organization. Therefore, it could be inferred
that marketing plan of the Coco 100 needs to be unique and attractive so that company could win
over other existing rivals in the market. Nonetheless, Coco 100 needs to create core competency
in the market while selling the coconut products in the given market segment (Young and
Pelomo, 2014).

Analysis of coconut water market 4
Refrences
Charles, A., 2016. Improved Income Generation To Widows Community Through Coconut
Thatch Making Project In Mfuru Village, Mkuranga District Tanzania (Doctoral dissertation,
The Open University of Tanzania).
Rashid, J.M., 2016. Marketing plan of coconut.
Shashikumar, S. and Chandrashekar, H.M., 2014. An analysis of production and marketing of
coconut in Tumkur District, India. Int J Curr Res Acad Rev, 2, pp.167-175.
Young, D. and Pelomo, M., 2014. Solomon Islands Coconut Value Chain Analysis.