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Introduction of New phones (PDF)

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Added on  2021-04-21

Introduction of New phones (PDF)

   Added on 2021-04-21

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RUNNING HEAD: Introduction of New phones1Name of the studentTopic- Introduction of New phonesUniversity name-
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Introduction of New phones2ImplementationThe implementation part focuses on strategic alliances with the other companieswhich could help our two new phones to attract more clients in market. These new phoneswill be accompanied by the advanced new features which could change the era of Smartphones. However, in order to promote these new phones, proper marketing strategies andstrategic plans needs to be implemented. These will assist in grasping potential clients inmarket. We, firstly needs to focus on the potential clients through the several marketingstrategic plans such as monkey survey, online website, social media and loyalty cards. Thesestrategies will surely help in easy introduction of these new smart phones in market.Nonetheless, we also need to undertake the strategic alliance with the other organizations.The main implementation plan would be to text message to all the Nokia users via mail. It isthe most amazing marketing plan to introduce the new phones in the market (Genakos andValletti, 2015). It will not only attract people in the market but also assist people to evaluatethe intents and new features of these two introduced phones. It will help company to identifyall the issues and problems related to the new phones. In addition to this, the implementationplan should also include the trial of these new phones by the existing employees of theorganization. It will not only evaluate the drawbacks and shortcoming of the new phones butalso helps in analyzing the factors affecting phones (Hedman and Henningsson, 2015).Types of Smart phonesFirst new phone- Touch with the eye retina clicker Second new phones- voice catcher lock with the advanced features.
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Introduction of New phones3Evaluation It is the process which would assist in identifying the drawbacks, shortcoming,problems and issues of these developed new phones. It will provide the gateway toorganization to distribute all the developed phones to the employees for the testing purpose.After that feedbacks will be collected from employees and found problems will be eliminatedin determined approach (Duncombe, 2016). In addition to this, management of theorganization would also use this evaluation process to determine whether the budget allocatedto the marketing department and value chain activities is enough for the smooth running ofthe assigned activities. These new phones will be introduced in the market to grab thepotential clients and create strong brand image in market. There are several rivals such as MI,I phone, Samsung who are coming up in the market with the advanced smart phones to attractmarket. Therefore, it is required to evaluate whether these 2 new phones are advanced to thecurrent offering in the market (Larsson and Svensson, 2018). Customers are also inclinedtowards using the android operating system and cyber computing software. After evaluatingthe market and existing offering of rivals, it is analyzed that many smart phones are lackingwith the phone hang issues. In addition to this, people are also suffered due to the costlyphones in market. Therefore, it is required to decrease the cost of the phones in market andkeep the same features in these new phones. This is the only way to win over the market withthese new advanced features phones. The Nokia has also damaged its brand image due to itsbusiness breakdown. These 2 new phones should have two main intents, first is related tokeeping the price of phones low as compared to other rivals in the market and second is tofocus on the advanced features and outlook of these phones. If these two strategies are
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